In the dictionary SEO which is short for search engine optimization or search engine optimisation suggests “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
What Is SEO – Answered
SEO is making changes to a website in order to help search engines like Google understand the content on the website pages which will result in getting more visiting traffic to the website.
SEO Made Clearer
If we try to understand the importance of SEO we can use images as a simple way to explain this. Matt Cutts from Google discusses the alt attribute which is used by SEO companies to help Google understand images.
In this example, the SEO process explains how helped the search engine understand the images on the page will really help.
Google makes improvements to its search algorithm very frequently and this means a good SEO Company like Chameleon will be monitoring the changes and understand what Google is now looking for. There are 70% of the basics of SEO that do not change. But areas of SEO will need to be improved or changed to keep a website up to date with the latest Google algorithm.
What Is SEO ?
So to answer the question What Is SEO ? it is a simple question to answer when you understand the why. An SEO Company takes will understand what a business does, the services they provide, the products they sell and then understand the keywords searched and the search volumes. Then check if the client’s website appears in Google today for these keywords.
If the client’s website can be shown to people using search engines to find the services and products that client offers then this can result is a sales lead or enquiry which should result in a return on investment.
The SEO company or agency will then make changes to the website to ensure Google understands the content and as a result, the website will appear in the search results.
An SEO Company will be needed to make many of the changes to ensure top positions in search results, but remember only one company can be number 1 in a search result organically which makes finding the best SEO agency that has a proven track record due to the fact that SEO results change and one SEO company might be doing things right today but what about the coming Google algorithm changes?
If you need your website to be in Google today, you can use Google Adwords to rank within search results, paying to appear for chosen keywords.
One of clients Breslins Group the Business & Tax Advisers, Chartered Accountants in Birmingham, Coventry and Solihull has seen great business growth since working with us and have used Twitter to thank us for our services.
The tweet comes following the success we have achieved for the company:-
— Breslins (@BreslinsGroup) June 13, 2017
Kep up-to-date with the English Google Webmaster Hangout on Air
If your competitors appear in Google and you find your website does not then the reason is quite simple. They have had Search Engine Optimisation known as SEO which is basic terms is checking to confirm a website delivers what Google needs to find in order to rank the website for chosen keywords. You can use website tools to check the SEO onpage optimisation to identify the basic problems and we have developed our own FREE Google SEO Checker.
FREE Google SEO Checker
A Google SEO Checker provided on a website for free will point you in the right direction to basic issues but you should be asking yourself “do i need an seo company” because the SEO subject is vast and you need a lot of paid tools to be able to carry out SEO efficiently and expert knowledge to get things right.
You also need to understand backlinks as these can be the best thing for your website or the damage that stops you ranking.
The Importance Of SEO Is Only Understood When You Understand How Google Works!
Now You Need To Understand The Importance Of Quality Backlinks For SEO?
Do You Need A Google SEO Checker or An SEO Company?
Hopefully if you have used our free Google SEO Checker for you website and then watched the videos from Google themselves you should be asking yourself “Do You Need A Google SEO Checker or An SEO Company?” and the answer is simple. If you have an online website that you want to rank on page one of Google organic search results then you need an SEO Consultant to look at your website and help you build success.