The first step is understanding the business model to ensure that we have the correct goals in mind. We will then carry out a detailed analysis of your AdWords account to understand how the campaigns have been setup and the historical performance.
We will look at the main performance factors around the quality score of the account and understand why the campaigns are potentially costly. Using our SEO experience and software we will check landing pages to identify potential improvements that can be made. It is important to note that any changes identified and carried out will also have a positive effect in the organic search results due the content improvement of the on-page SEO.
We identify the conversion rates of actual keywords being used in the Google search engine providing conversion tracking is enabled. If tracking is not available we can help to set up tracking of the account performance.
Most importantly we will identify waste budget spend and prevent future money being spent on keywords that will have zero value to your business.