UK Stay Inside – Coronavirus (COVID-19)

Before you get to tonight’s 2020 celebrations watch this video!

Before you get to tonight’s celebrations watch this video! Feel empowered to start 2020 with your EYES OPEN…

We all need the vision to move forward and achieve success in life, business, relationships….

There is NOT another YOU on this planet. Life isn’t about making a living….

It is about the living your making…

Thank you, Prince Ea, for sharing! Please SHARE this to help others OPEN their EYES!

How important is a websites hosting for SEO purposes?

Web Hosting Services

Choosing the right company to host your website is important! If you use ‘cheap’ hosting you are not only impacting your websites loading results but also the marketing of your website and therefore hosting can affect the SEO of a website.

Fast and reliable hosting can help boost your SEO and offer you an advantage over your competition, as site speed is one of the factors which Google considers when ranking websites organically in search engines.

Speed

Generally speaking, users HATE slow websites and so does Google and therefore it is imperative that your website loads quickly!

From our knowledge, Google favours sites that load in under 2 seconds, so it is essential that your website loads within the wanted time. This ensures that you are within the time bracket to have a website which is ‘SEO-friendly’. However, in order to do this, you must have a good hosting provider.

Site speed testing tools

If you require to test the load time of your website, there are many tools which enable you to do so. Our chosen site speed tools include:

  • Pingdom Tools
  • GT Metrix
  • Google Page Speed

All of which are good tools to be able to test the load speed of your website, however, our personal favourite as a company would be Google Page Speed. This is due to the fact that it allows you to separate both mobile and desktop load time and is a little more focused on what you can do in terms of the technical optimisation if your website is suffering from slow loading times.

Downtime

If your website is constantly down due to the hosting, Google will not want to send users to the site as it will not trust that they can send users to your website and rely that the website will be accessible. For this matter, or if you are experiencing downtime with your current hosting provider, chose or move to a hosting company with you can trust!

‘The hostest with the mostest’

Chameleon offers a variety of hosting packages which offer optimum performance and reliability for 24 hours a day.

Our hosting packages include:

  • Email hosting
  • Shared or dedicated servers
  • Hosting support

And much more…

Contact us today if you would like to find out more about our hosting packages or switch your hosting to us.

Why is SEO important?

how important is seo

Working in SEO we have to answer questions like ‘why is SEO important?’ every time we get onto the topic of job roles.

We usually brush over the topic, making dramatic, over the top claims such as ‘without SEO no one would be found on Google’, but the truth is SEO is essential for all companies. From the local plumber with a five-page website to the biggest management consultancy firm with over a thousand URLs, every business, big or small, can benefit.

Google Organic Search is the most important source of traffic

When most people search for something on the internet, they tend to head straight to Google. According to Statista, as of June 2019, Google held 87.64% market share in search engines in the UK. Bing, the next most used search engine, only had 8.2% market share.

If you’re targeting new customers, growing your rankings organically is crucial. Although establishing a loyal client base is very important, SEO will bring in new clients. Your website will be easier for new customers to find if you are ranking for keywords instead of just your brand name.  As potential shoppers will search for keywords rather than specific companies. SEO is vital if you’re looking to grow your business and expand your clientele.

SEO agencies have the software to boost your rankings

Whilst targeting Google might be obvious, using a professional agency might be less so. Although there are many blogs and tutorials on SEO online, the tips and tricks can only go so far and how up-to-date or accurate is the information. Not only do digital marketing experts have the training and specialised knowledge, but they also have access to specific software that will allow them to research the keywords most relevant to your business. An SEO specialist will then target the keywords most relevant to your products or services and bring in the right traffic.

The Google algorithm is always changing

One of the most frustrating things about working in SEO is the constant shift in the Google algorithm. Every day, Google changes the way it ranks websites and crawls them for relevant content. For instance, once upon a time, mentioning the keyword as many times as possible on a page, was standard practice for SEO consultants. Recently, however, Google has changed its algorithm to limit ‘keyword stuffing’ – referencing the keyword as much as you could.

Doing SEO for a website is a full-time job. If the Google algorithm changes without your knowledge, your rankings will start to drop.  An SEO consultant will know the latest changes to the algorithm and edit your website accordingly, keeping your website on page one of Google.

Page one is the only place you’ll be clicked

Finally, SEO is particularly important because if you are not on page one of Google or in the top ten, you will not get the required organic traffic at all to grow your business. As most people are lazy and want instant information, they are unlikely to scroll further than page one. As there are so many companies competing for page one, if you don’t focus on maximising your SEO, your website will not receive much organic traffic.

There are many benefits of paying for SEO services, as you’ve read above. Being on page one of Google for your chosen keywords is one of the most effective ways of broadening a client base and bringing in more traffic to your site, something relevant for all businesses, big or small.

What is PPC?

adwords management

PPC is an abbreviation for pay per click, also known as Google AdWords, which is a way of advertising your business on search engines. As it states in the name, you literally pay per click you have to your website, from the advertisements. Essentially, it is a method to generate traffic to your site, rather than earning them organically.
However, we have also found that clients who use both PPC and SEO seem to have the most effective marketing campaigns as those who don’t convert straight away through pay per click; then find the company later by organic search.

What is Google AdWords?

Google AdWords enables businesses to create ads within their platform and publish these ads to appear in Google’s search engine results.
In simple terms, it operates by bidding on keywords relevant for your business and you pay for each click your business receives from the advertisements. The cost of every bid can differentiate depending on the keyword you are bidding on. As well, the ad may or may not be shown for every search. This is due to the fact that whether the ad is shown is based on a range of factors. These factors include the quality and relevance of keywords and ad campaigns, also the size of the keyword bids.

Additionally, the companies whose ads appear at the top of the page are based on their ad rank. This is a measure which is calculated by two contributing factors including the cost per click and quality score. Once the successful companies have been chosen, the system then allows them to display adverts to potential customers at a cost.

Successful Google Ad Campaigns

Conducting your digital marketing through Google ads will be valuable for you as a business due to the fact that Google gets large amounts of traffic and therefore will deliver the impressions and clicks to your ads.

The following factors are what we have found to be the contributing factors to a successful PPC campaign:

  • Keyword relevance
  • Landing page quality
  • Quality score
  • Creativity

There are many things to consider when setting up and maintaining a Google ad campaign. If you need any support with this, Chameleon is happy to help. We are a leading paid search agency with over 15 years’ experience, with results driven by our analysis and optimisations, reducing your monthly spend with Google and increasing the amount of conversions.
Contact us today to speak with one of our Google Adwords specialists.