FStoppers Product Photography Entries

FStoppers Product Photography Entries have some great photographs to get ideas from. Some of the best photographer profiles entries are well worth a visit.

Márcio Linhares
PRAIA DA VITÓRIA, TERCEIRA, PT

https://fstoppers.com/profile/marciolinhares

Assistant and assistant editor: Carla Nunes.
We´ve all had those times in our lives that we just had to close our eyes and push trought, hoping for the best, taking a leap of faith and wishing somehow we would land on safe ground. (This photo as been on my mind for more than a year. Finally I managed to bring it’s pieces together (and maybe the skills to make it). Hopefully it will be the first of many that have been on the drawer. Wish you enjoy it.)

This is the second of a series of photos inspired by one of my favorite classical masterpieces: Le quattro stagioni by Antonio Vivaldi. Again, I’ve counted with the priceless colaboration of my favorite model, assistant producer and editor, Carla Nunes.

This is the first of a series of photos inspired by one of my favorite classical masterpieces: Le quattro stagioni by Antonio Vivaldi. Again, I’ve counted with the priceless colaboration of my favorite model, assistant producer and editor, Carla Nunes.

Been waiting for more than a year to take this photo. Woke up this friday and the clouds and sunlight were perfect. Had to skip breakfast and run trough the door with just enough time to take some shots before going to work. This was the result (and I wasn’t late punching in). Hope you enjoy it.


Mirza Hasanefendic
LOS ANGELES, CA

https://fstoppers.com/profile/mirza

Product studio shot for Laneige cosmetics water sleeping mask 70ml

Product shot


Guy J. Sagi

Settling the (Quality) Score – Google Best Practices

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

This Hangout on Air covers what advertisers should know about Quality Score. The quality of your ads is measured to provide both users and advertisers with a good experience. Learn about the important elements of ads quality and how you can improve your Quality Score.

Using negative keywords in AdWords

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Negative keywords help your ads reach the most interested customers, which can lead to reduced costs and an increased return on investment.

Ask AdWords: Callout Extensions

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Alex and Amanda answer your questions from social media in this episode of the Ask AdWords show. They give an in-depth answer to a question about callout extensions.
Send us questions on Google+, Twitter or Facebook using #askadwords

Google Adwords Match Types Best Practices

If you find yourself hitting Google to find information about Adwords match types best practices then you should be calling a consultant as you may find you are spending money on clicks that are not adding value to your business.

Google Adwords Advice About Match Types and Best Practices

The importance of a planned and executed Google Adwords campaign is something that needs to be understood before you got to Google and start paying for clicks. You need a strategy for dealing with match types and getting it wrong can be very costly, the same ad copy with the same landing pages can achieve so much more when you understand the importance of the matching structure and negative keywords.

There are four types of Adwords match types, firstly Broad Match which is often the default type we find being used when we take over an existing campaign, then there are Modified Broad Match which are like Broad Match on steroids. Then there is Exact Match and Phrase Match which all serve a slightly different purpose.

What Are Broad Match Adwords Used For?

This is the most common type of Adwords match type we find when we take over the management of a Google Adwords campaign. This is because it is the default type when starting to set up your keywords.

To provide an example of broad match types, you sell computers for this example using broad match you enter the keywords “dell computer” this means that you are asking Google to show your advert to anyone searching for keywords these words and it could show your ads to people searching “dell computer spares” which might be something you want, but the chances are you are more likely to get a conversion for a computer if the person searching is not looking for spares. The very fact that they entered spares in a Google search means they are looking for spares for an existing computer with their focus on fixing this and probably not buying another.

Using broad match you will get the largest impression volume and this helps with data if you know how to use it as it will provide a large amount of search term data which can identify what keywords you need to be targeting. This will also show you how many irrelevant searches you are get matched with. It is vital to remember that a click on your advert costs you money and if you do get a conversion from this it is a total waste of money.

Then comes the bigger problem, Google is very clever and these clicks to things that do not add value are also probably going to affect the quality score which will then mean you are going to be paying more for the keywords you actually do want to achieve overall.

What Are Modified Broad Match Adwords Used For?

If you understand from the above text about broad match then using modified broad match give you more control over the search terms. Using the example of “dell computer” as a broad match type as long as someone uses “dell” and “computer” in any order within a Google search it will trigger an advert.

A modified broad match is then controlling this with a “+” symbol in front of each keyword, so it looks like “+dell +computer” and doing this will attract an array of searches but you will still be showing for irrelevant search terms.

What Are Exact Match Adwords Used For?

This is the most accurate way to achieve exactly what keyword you want. Using the example earlier “Dell computer” as a broad match, if we took this and entered it as [Dell computer] this means that people searching for “Dell Computer” is Google will get the advert and if someone searches for “Dell computer spares” they will not. The problem arises here now as if some searches “computer Dell” your advert will also not show which means you have to work harder to identify the keywords you are looking to achieve and the variations used by people searching. This is targeted so should produce conversions as a result if the landing page works well for the visitor providing the right information and at the right price.

What Are Phrase Match Adwords Used For?

Phrase match provides you with the ability to target exactly what you want in terms of keywords with other words included. If you wanted to achieve “Dell computer discounts” as Phrase Match, it can appear in something like “Black Friday Dell computer discounts”. To use phrase match you enter the keywords like this: “Dell computer”.

Which AdWords campaign type is right for me?


Keywords to the Wise – Google Best Practices


Use Broad Match in AdWords to Capture Local Searches – Google Best Practices