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Chameleon has not only won the award for the “Best Cost-Effective SME Internet Solutions” in 2018, we have also appeared in the SME News Q4 2018 publications “Providing Essential Web Solutions to Global SMEs”.
You can read the article here: SME News Q4 2018:- SME Q4 2018
Best Cost-Effective SME Internet Solutions Award in 2018
Watch photography is one of the key elements to a watch brands success and for example, the Patek Philippe Nautilus 5711/1a-010 is one of the most desirable sports watches available made by one of the leading manufacturers in the World Patek Philippe.
Patek Philippe Nautilus – Modern Is Good, But Legendary Is Better
This particular watch the Patek Philippe Nautilus has a retail price of £22,820 and due to the lower build number, this watch brand new and unworn is often sold for double the retail value fetching around £47,420 on average. This luxury timepiece is an attractive asset to purchase as an investment. Patek Philippe as a watch brand is one that is appreciated very highly due to century’s worth of technical innovation into mechanical complexity, effort and the time it takes to make one of their watches.
Due to the fact that this watch is all about quality, it is the perfect watch to be used to explain the quality of photographs. Looking online we found companies that are using images to advertise this watch that whilst they look ok at first when you compare them to what we can achieve automatically in our automated photography studio the differences are huge.
The photograph above shows the Nautilus in a nice angle and the shadow brings the photograph to life. However when you look carefully you can see due to the reflection the photographer:-
This is a an error the photographer would not be looking for when taking the image and the photographer was also focussed on a specific point on the watch to ensure the watch face is in focus giving a nice clear image at the focal point:-
Due to the this, the rear of the image around the strap area becomes blurred due to the aperture being wider which allows for a shallow depth of field. The blurry watch strap is caused by the f-stop and the wider the f-stop is, the smaller the depth of field will be. To make sense of this the Depth of field is the amount of the photo that is in focus and this can make for a nice effect in photography but when showing off an expensive watch you want to see all the fine detail which causes photographers issues which is actually difficult at times to overcome when photographing.
To show this depth of field issue we found this photography online which is a great example:-
In this example, the photographer has photographed the detail of the crown and in this has resulted in our view a poor image due to the focus point being used. This photograph shows perfectly the difference in the focal area of an image and in this example the very front of the watch crown area is in focus which provides a blurred image of the rest of the watch itself which can be intended but if it was possible to capture this detail and have the entire watch it would be great (check out our images later in this blog post):-
As a photographer moves a watch around to get the different angles the watch reflection will change and also the focal point will be changing as new parts of the watch become the closest point to the camera. The other problem here is the background, the image has been shot on a white background and this works ok, but if you could completely remove the background and have a pure white background it would be better as the watch become alive.
The images of this watch are the normal style of images we can find when shopping online and they work to show the product itself.
Official Patek Philippe Nautilus 5711/1A-010 Photography
If you take a look at what can be achieved, Patek themselves have photographed the watch and provided on the website images that are fantastic as you would expect them to be, being as they are from the manufacturer.
Note: These images are Copyright © Patek Philippe and we have only used them for research purposes clearly stating the original origin and they have only been used to provide an example of the required high-end photography needed to make this blog post adding more value to its reader showing the quality thay Patek Phillippe achieve.
The images are clearly on a different scale to the images shown earlier and the manufacturer would have taken a great length of time to create such images. The lighting is very good providing lovely product photography. The side view of the watch shows the focal point being at the front as we discussed earlier:-
Overall the images used are very good and this should be the standard needed and we have tried here to provide a bad example and then the best.
So now what can be achieved and using our automated photo studio that is different from the images we have shown above and how long will it take to achieve something similar.
Our system can focus on the front of the watch and the rear of the strap which might result in 4 to 6 steps in focus and then the automated photography software will take all the images and at the same time remove the background from each image and stitch them together to give you the perfect in focus product photograph showing all of the entire product in focus which looks simply amazing adding value to the person viewing as they can really see the detail.
This is an unedited image using the automatic software controlling everything (2 minutes to produce and no effort to tweak lighting):-
Note: The crown was pulled out to stop the watch movement here.
To show an example of the stacked photograph we need to rotate the watch slightly to the side to allow us to see the reat of the strap. If you look at the stacked image you will see everything is fully in focus, this is due to the focus point being the entire watch at different point when the multiple photographs were taken:-
This image took less than 2 minutes to achieve with no editing as the software does all the hard work.
We can then create a 360 spin photography set of images, rotating the watch automatically using the software and creating a 360 transparent background image set that can be used with touch points with HTML or as a video.
This took less than 5 minutes to complete automatically and with no editing (note we did not attempt to fix or improve lighting as this was to show the simple automated process):-
These images we have taken are to show what can be achieved without cleaning up the images or trying to improve them.
A quick photoshop and we can bring the colour of the face out and make the strap stand proud. The images be enhanced as per any normal photograph but can achieve a starting point in minutes that saves us 20 to 30 minutes each image:-
Patek Philippe 5711/1A – NAUTILUS
The Patek Philippe 5711/1A – NAUTILUS has a rounded octagonal shaped body based on a porthole with a horizontally embossed dial. This has been one of the most elegant sports watches since it was developed over forty years ago in 1976.
The Nautilus collection of models available for men and women is available in steel, rose gold, white gold or two-tone combinations providing incomparable class making this model range of the most desirable of all watches ever made.
The Nautilus is an automatic watch using a mechanical self-winding movement the Caliber 324 S C with the date in an aperture. The power reserve is suggested to be a minimum of 35 hours to a maximum of 45 hours. The central rotor is built in 21K gold with a unidirectional winding that operated using a balanced Gyromax® which operates at vibrations/hour of 28 800 (4 Hz) and uses a balance spring Spiromax®.
Gold applied hour markers which have a luminescent coating bring the watch face to life at night.
The Nautilus also has one of the most attractive steel bracelets available in the watch market which has been made with attention to detail, perfecting the bracelet to be something that fine jewellers can really appreciate and yet still provide a secure strap, keeping everything in perspective with the size being perfect.
The case is steel with a screw-down crown and the Nautilus has a sapphire-crystal case back showing off the amazing calibre 324 c movement. This watch is water resistant to 120 metres.
Case diameter (10-4 o’clock): 40 mm. Height: 8.3 mm.
Suggested retail price taxes included. Prices May be subject to alteration at any time and do not constitute a contract.
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Sparco Helmet 360 Spin Photography taken as a sample to show a client the simple automated photography.
A helmet is difficult for photographers due to the visor and yet our automated photography equipment can handle this with ease.
Due to being involved in a full spectrum of media we come across many people and see a lot of work that people claim to be amazing. We are literally in AWE to Dustin Farrell the Director of Photography and have decided to share on our website some of the work he has been involved in as an expression of what can be achieved.
Dustin Farrell explains on his website that his camera for choice in all of the world when shooting slow-motion footage is without question, the Phantom Flex4K. He explains that this camera is capable of 1000fps in 4K 12 bit raw and that from our point of view that is beyond anything we have ever worked with.
Dustin Farrell is a certified Phantom Tech being one of the few owners / operators of the Flex4K in the world so if you want to achieve footage like this then you need to visit http://dfvc.com/ or for job inquiries or stock footage contact Dustin Farrell at firstname.lastname@example.org and for workshop inquires email@example.com
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