Social Media

Company Branding Website Changes in 2018

Google Maps Billing Platform Costs

Google is changing the way that they access to Google API’s which could affect your website so take note.

Starting June 11th 2018, Google is rolling out a new pay-as-you-go pricing model for Google Maps Platform API usage. To help with the integration to this new model they are giving an additional month until the new pricing goes into effect. This means officially as of July 16th 2018 the new costing plans will be taking payments

How Much Does Google Maps Cost?

As of July 16th 2018 the for using Maps JavaScript API, Maps Static API, or Street View API will be 0.007 USD per each Map load which works out to be 7.00 USD per 1000 Map loads for the first 100,000. If your usage is between 100,001 and 500,000 then you pay a reduced cost of 0.0056 USD per each Map load which works out to be 5.60 USD per 1000 Map loads. For usage above 500,000 you need to contact Google sales team for volume pricing.

For each billing account that qualifies to use the Google Maps Platform SKUs will receive $200 USD Google Maps Platform credit available each month. This will be automatically applied to the qualifying SKUs.

Does Panning, Zooming, or Switching map layers

No user interactions with the maps such as panning, zooming, or switching map layers will not generate additional map loads, these are always free.

What Was The Previous Pay-As-You-Go Usage Limits and Pricing

Until July 16th 2018, the Maps JavaScript API allowed for FREE 25,000 map loads per 24 hours. After exceeding the free usage limits then billing you need to enable pay-as-you-go billing to unlock the higher quotas which are then charged at $0.50 USD / 1000 additional requests, up to 100,000 per 24 hour.

Does social media help with SEO Ranking

The question around “Does social media help with SEO Ranking” is something that many want answering. So how do we know Social Media really has any positive or negative impact on Search Engine Optimisation and will the use of Twitter and Facebook help with rankings.

Does Social Media Influence Google Rankings?

This video with Matt Cutts was created in 2010 and he confirms that Google was using social media back then which is 8 years ago. Since this video has been made the likes of Twitter and Facebook have continued to grow and then grow some more.

So in 2014, Matt Cutts explains further, 4 years on:-

In this video, Matt Cutts explains Google doesn’t take into account the number of followers and explains about crawling issues Google face and why they do not use specific social signals. It is interesting to understand the limited access Google’s robot has to crawl the social platforms. Then when you add fake profiles or ‘bought likes’ this makes the social signals difficult for Google to understand.

Social Media Takes Up So Much Time

To carry out social media properly to add value you to users you have to put a lot of time in. So if it takes so much time, what is the benefit of doing it if Google doesn’t really use the data. Whether it adds value or not, it is important for Brand Authority and then also Social media does appear in search results which means your social media presence will have some impact on your SEO in terms of presence.

No one can give you the definitive answer to working hard on social media will have an amazing impact on the SEO results for your website so we have decided to set up test sites and will compare the results in a few months.

Site 1 = New domain + website with unique content + local citations
Site 2 = New domain + website with unique content + social media
Site 3 = New domain + website – unique content + social media + local citations
Site 4 = New domain + website – unique content + social media + local citations + backlinks

This testing will be very useful so follow us on twitter for updates on our findings.

How To Get Top Of Google

The Value Of Time

Have you ever thought about the effects of rushing a job?

In the Web Design and SEO World clients often want things done now! or Yesterday.

They never stop to take time to think that to be great you need time to achieve GREAT.

At Chameleon, we often get asked “How long will it take” for our web design and SEO tasks.

Clients come to us because of referrals, seeing other work we have completed or finding us top of Google but they often do not appreciate the time taken to achieve some of the amazing work we complete.

Google Street View Explorers