SEO stands for Search Engine Optimisation and is a process required to improve search engine rankings. It makes content on a website better understood by search engines like Google™ and ensures it is relevant and has trusted authority helping to give improved rankings within search results.
A websites content needs to be coded in a clear and simple way for search engine spiders to crawl. The website also needs to be on reliable fast hosting to deliver the website quickly to visitors. There are many factors that an SEO consultant looks at when it comes to website content but most things are common sense. For example checking the content includes the keywords relevant to the end goal which should be the keywords people are using to find the products or services your business is providing.
Keyword research is vital for SEO success and needs to be worked on with the online marketing consultant and the website business owner.
To be a trusted authority, search engines mostly measure the number of quality of backlinks from other web pages and social signals to make an assumption as to whether the content can be trusted.
SEO services are required to rank highly in search engines like Google™.