If you use the internet for your business then you will have noticed the trend shifting towards users visiting your websites using mobile devices in 2015 more than ever before.
We have clients with over 30,000 monthly visitors and the figures are clear that mobiles and tablets are used in a large percentage of this traffic compared to desktop users.
This means that if your website is not mobile friendly then users are not going to be getting the best experience and the worst case is the website simply doesn’t work.
A non mobile friendly website will result in less conversions in 2015 and if you are using Google AdWords then you are likely to be paying for unhappy visitors and this is not a wise advertising investment at all if you look at the facts and figures in your Google AdWords campaign data.
But now to really throw a spanner in the works, Google are changing the goal posts and there is a deadline to become mobile friendly if your business uses Google search.