What is PPC?

adwords management

PPC is an abbreviation for pay per click, also known as Google AdWords, which is a way of advertising your business on search engines. As it states in the name, you literally pay per click you have to your website, from the advertisements. Essentially, it is a method to generate traffic to your site, rather than earning them organically.
However, we have also found that clients who use both PPC and SEO seem to have the most effective marketing campaigns as those who don’t convert straight away through pay per click; then find the company later by organic search.

What is Google AdWords?

Google AdWords enables businesses to create ads within their platform and publish these ads to appear in Google’s search engine results.
In simple terms, it operates by bidding on keywords relevant for your business and you pay for each click your business receives from the advertisements. The cost of every bid can differentiate depending on the keyword you are bidding on. As well, the ad may or may not be shown for every search. This is due to the fact that whether the ad is shown is based on a range of factors. These factors include the quality and relevance of keywords and ad campaigns, also the size of the keyword bids.

Additionally, the companies whose ads appear at the top of the page are based on their ad rank. This is a measure which is calculated by two contributing factors including the cost per click and quality score. Once the successful companies have been chosen, the system then allows them to display adverts to potential customers at a cost.

Successful Google Ad Campaigns

Conducting your digital marketing through Google ads will be valuable for you as a business due to the fact that Google gets large amounts of traffic and therefore will deliver the impressions and clicks to your ads.

The following factors are what we have found to be the contributing factors to a successful PPC campaign:

  • Keyword relevance
  • Landing page quality
  • Quality score
  • Creativity

There are many things to consider when setting up and maintaining a Google ad campaign. If you need any support with this, Chameleon is happy to help. We are a leading paid search agency with over 15 years’ experience, with results driven by our analysis and optimisations, reducing your monthly spend with Google and increasing the amount of conversions.
Contact us today to speak with one of our Google Adwords specialists.

Automated Product Photography 360 Spin

Automated Product Photography 360 Spin video showing an example of how simple and powerful this equipment is. Our photo studio is available for hire or we can photograph the products for you.

DJI Mavic Air Drone Dancing To Music Footage

DJI Mavic Air Drone Dancing To Music Footage

Best Cost-Effective SME Internet Solutions

Providing Essential Web Solutions to Global SMEs

Chameleon has not only won the award for the “Best Cost-Effective SME Internet Solutions” in 2018, we have also appeared in the SME News Q4 2018 publications “Providing Essential Web Solutions to Global SMEs”.

SME News Q4 2018

You can read the article here: SME News Q4 2018:- SME Q4 2018

Best Cost-Effective SME Internet Solutions Award in 2018

What Happened To Google Nearby?

Google Nearby

Google made an official announcement to shut down Google Nearby December 6, 2018 after many have invested in beacon technology. This means that Google will stop delivering both Eddystone and Physical Web beacon notifications. This is due to the fact that it fell victim to spammers.

This another area of Google that is being closed the same as Inbox, Google+, YouTube Gaming.

So what was Google Nearby, it was a solution to send silent notifications to phones without the need of an APP. And this is was something great on paper, however, with so many marketers trying to use this technology, it became a spam issue for users.

To make it clear on Android and Apple devices you need an APP on a phone to send notifications. So this means to provide marketing messages you need the user to download an APP.

The Google Nearby allowed passive alerts, not showing on the lock screen and not able to trigger a vibration alert for example.

Google’s Eddystone protocol was the key to implementing proximity marketing campaigns without the need for an app. It was a great decision at the time by Google to take on Apple in the beacon battle-space and they released Eddystone in 2016. The Eddystone protocol is an open communication protocol that can broadcast a URL that can be received on Bluetooth-enabled smartphone whether they have an app installed or not. It uses services on the device such as Nearby Notifications, Samsung CloseBy or Physical Web compatible apps scan for and displays these Eddystone URLs after passing them through a proxy. For this to work the Bluetooth Beacons must transmit the Eddystone UID frames, they must transmit the Eddystone URL and they the Eddystone URL must be in HTTPS format.

Once released the Eddystone usage, development and adoption since 2016 has been amazing. According to the Proxbook Q1 2016 report, the gap between Apple’s iBeacon and Eddystone is fast closing with 45% of leading proximity marketing companies supporting Eddystone as of Q1 2016, up from 25% in Q3 2015.

So what does the future have for us in store and will businesses be able to reach out to consumers without spamming them?

Reference and Reasearch