How long does SEO take?

SEO How Long Does It Take

How long does SEO take?

One of the most frequently asked questions we get asked as a business is ‘how long does SEO take?’

Usually, this is a question proposed by potential new clients wanting to know how long it will be until they see results. Looking into the answer to this question, Google suggests approximately 4-6 months. However, this is a generalised answer and does not take into consideration your current situation. For some companies, it may take between the advised times but for others, it could take longer.

There are many factors which need to be considered and therefore it is a much more complicated process than people make it out to be. It isn’t a ‘do once kind of thing’ and it’s done. It requires you to be able to continually work on the optimisation of your website because like everything in the technological world we live in, things are changing daily.

The Google search engine is constantly working to make improvements to the way the information is gathered and the SERP results delivered back to users. This means as an SEO company we are constantly following the guidelines being set out by search engines like Google and ensuring our client’s websites are following these requirements and more.

The result from working consistently on a websites search engine is optimisation in continued growth.

Does seo work

Defining organic results

An improvement in organic results can look different between an agency such as Chameleon and a business. To an SEO agency, an increase in rankings could be an indicator of success. On the other hand, to a business, results might mean receiving conversations from their organic traffic. Due to this, it is imperative to understand that SEO is a process and therefore until your website appears within the top half of page one within the Google’s search results, it’s not likely to drive the results business owners require. However, every step taken to achieve these results is positive progress.

chameleon web services seo agency

How long will SEO take for your website?

There are many elements you need to consider in order to get your website ranking in search engine results and therefore to determine how long it will take for SEO to take effect, you will need to know where you are currently. Some general questions which you may ask yourself are, what keywords do you rank for and what position do you rank currently? As well as knowing where you are now, you may also want to consider where you want to be and the budget you are willing to put into search engine optimisation to achieve online success.

To further complicate things, it is a moving target. By this we mean, there are frequent SERP algorithm changes which have an effect on your rankings, competitors SEO campaigns and other variables which all contribute towards your end goal. All of these have to be taken into consideration when estimating how long SEO will take for your website.

To summarise, in selected cases we have found SEO to start working virtually instantly. However, for the majority, it can be months, even years to reach your goal depending on the keywords you are targeting.

Our SEO consultants are happy to have a chat regarding your current organic ranking positions, where you want to be and the required budget involved to achieve success.

SEO Company

SEO Company

Settling the (Quality) Score – Google Best Practices

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

This Hangout on Air covers what advertisers should know about Quality Score. The quality of your ads is measured to provide both users and advertisers with a good experience. Learn about the important elements of ads quality and how you can improve your Quality Score.

Using negative keywords in AdWords

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Negative keywords help your ads reach the most interested customers, which can lead to reduced costs and an increased return on investment.

Ask AdWords: Callout Extensions

Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

Alex and Amanda answer your questions from social media in this episode of the Ask AdWords show. They give an in-depth answer to a question about callout extensions.
Send us questions on Google+, Twitter or Facebook using #askadwords

Google Adwords Match Types Best Practices

If you find yourself hitting Google to find information about Adwords match types best practices then you should be calling a consultant as you may find you are spending money on clicks that are not adding value to your business.

Google Adwords Advice About Match Types and Best Practices

The importance of a planned and executed Google Adwords campaign is something that needs to be understood before you got to Google and start paying for clicks. You need a strategy for dealing with match types and getting it wrong can be very costly, the same ad copy with the same landing pages can achieve so much more when you understand the importance of the matching structure and negative keywords.

There are four types of Adwords match types, firstly Broad Match which is often the default type we find being used when we take over an existing campaign, then there are Modified Broad Match which are like Broad Match on steroids. Then there is Exact Match and Phrase Match which all serve a slightly different purpose.

What Are Broad Match Adwords Used For?

This is the most common type of Adwords match type we find when we take over the management of a Google Adwords campaign. This is because it is the default type when starting to set up your keywords.

To provide an example of broad match types, you sell computers for this example using broad match you enter the keywords “dell computer” this means that you are asking Google to show your advert to anyone searching for keywords these words and it could show your ads to people searching “dell computer spares” which might be something you want, but the chances are you are more likely to get a conversion for a computer if the person searching is not looking for spares. The very fact that they entered spares in a Google search means they are looking for spares for an existing computer with their focus on fixing this and probably not buying another.

Using broad match you will get the largest impression volume and this helps with data if you know how to use it as it will provide a large amount of search term data which can identify what keywords you need to be targeting. This will also show you how many irrelevant searches you are get matched with. It is vital to remember that a click on your advert costs you money and if you do get a conversion from this it is a total waste of money.

Then comes the bigger problem, Google is very clever and these clicks to things that do not add value are also probably going to affect the quality score which will then mean you are going to be paying more for the keywords you actually do want to achieve overall.

What Are Modified Broad Match Adwords Used For?

If you understand from the above text about broad match then using modified broad match give you more control over the search terms. Using the example of “dell computer” as a broad match type as long as someone uses “dell” and “computer” in any order within a Google search it will trigger an advert.

A modified broad match is then controlling this with a “+” symbol in front of each keyword, so it looks like “+dell +computer” and doing this will attract an array of searches but you will still be showing for irrelevant search terms.

What Are Exact Match Adwords Used For?

This is the most accurate way to achieve exactly what keyword you want. Using the example earlier “Dell computer” as a broad match, if we took this and entered it as [Dell computer] this means that people searching for “Dell Computer” is Google will get the advert and if someone searches for “Dell computer spares” they will not. The problem arises here now as if some searches “computer Dell” your advert will also not show which means you have to work harder to identify the keywords you are looking to achieve and the variations used by people searching. This is targeted so should produce conversions as a result if the landing page works well for the visitor providing the right information and at the right price.

What Are Phrase Match Adwords Used For?

Phrase match provides you with the ability to target exactly what you want in terms of keywords with other words included. If you wanted to achieve “Dell computer discounts” as Phrase Match, it can appear in something like “Black Friday Dell computer discounts”. To use phrase match you enter the keywords like this: “Dell computer”.

Which AdWords campaign type is right for me?


Keywords to the Wise – Google Best Practices


Use Broad Match in AdWords to Capture Local Searches – Google Best Practices