Dan Clays, Managing Director, OMD UK, discusses the future of media buying at Adweek Europe 2015.
Nick Cohen, VP Content, Strategy, Brand Partnerships at Little Dot Studios, discusses the YouTube opportunity at Adweek Europe 2015.
LV= decided to partner with Jamie Oliver’s Food Tube to drive brand awareness and consideration. They launched a series of how-to videos and distributed them through TrueView and roadblocked main Food Tube channel.
Has Chameleon become a brand name with the large players across the globe.
If you Google “brand logos” and look in the top images shown in Google we now have the Chameleon logo.
This is something we did as an exercise in-house to see if it is possible to optimise for even the most difficult keywords and get results within Google images.
Google Images Optimisation
If you are selling a product it is important to that people can find it when they use Google images due to the popularity of this Google service.
For example if you are selling designer lighting and your USP is the fact that it is unusual then you will get sales from a Google search like this:-
If you look at the first image shown this is unique and funky and potentially something that is impossible to search for. The company Instant Shift will get sales of this from people using Google image search results.
Google is to take steps to stop “privacy-intrusive” ads that are related to information about device users’ health.
The Office of the Privacy Commissioner has investigated claims that a man with sleep apnea found that that Google ads followed him on completely unrelated sites on devices that he has been using.
You can read more here.