In the dictionary SEO which is short for search engine optimization or search engine optimisation suggests “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
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Times they are a changing, constantly so in the world of technology. This is reflected in the closure of the last surviving human ran catalogue of the web. Running for nearly 2 decades, the closure of DMOZ the open content directory of the World Wide Web, undoubtedly hails the end of an era. DMOZ, an acronym of Directory Mozilla, was rolled out just under 19 years ago as a rival to the then dominant Yahoo! Directory. Yahoo! Directory began winding down back in October 2002 when it changed to crawler-based listings to provide its main results as opposed to continue being human edited. It officially closed in December 2014.
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With our SEO research to understand more about what Google is doing with algorithm changes we follow specific websites and monitor the changes of websites to understand the effects things are having.
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If your competitors appear in Google and you find your website does not then the reason is quite simple. They have had Search Engine Optimisation known as SEO which is basic terms is checking to confirm a website delivers what Google needs to find in order to rank the website for chosen keywords. You can use website tools to check the SEO onpage optimisation to identify the basic problems and we have developed our own FREE Google SEO Checker.
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