Here are 10 crazy tricks advertisers use to manipulate photos.
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If you find yourself hitting Google to find information about Adwords match types best practices then you should be calling a consultant as you may find you are spending money on clicks that are not adding value to your business.
Google Adwords Advice About Match Types and Best Practices
The importance of a planned and executed Google Adwords campaign is something that needs to be understood before you got to Google and start paying for clicks. You need a strategy for dealing with match types and getting it wrong can be very costly, the same ad copy with the same landing pages can achieve so much more when you understand the importance of the matching structure and negative keywords.
There are four types of Adwords match types, firstly Broad Match which is often the default type we find being used when we take over an existing campaign, then there are Modified Broad Match which are like Broad Match on steroids. Then there is Exact Match and Phrase Match which all serve a slightly different purpose.
What Are Broad Match Adwords Used For?
This is the most common type of Adwords match type we find when we take over the management of a Google Adwords campaign. This is because it is the default type when starting to set up your keywords.
To provide an example of broad match types, you sell computers for this example using broad match you enter the keywords “dell computer” this means that you are asking Google to show your advert to anyone searching for keywords these words and it could show your ads to people searching “dell computer spares” which might be something you want, but the chances are you are more likely to get a conversion for a computer if the person searching is not looking for spares. The very fact that they entered spares in a Google search means they are looking for spares for an existing computer with their focus on fixing this and probably not buying another.
Using broad match you will get the largest impression volume and this helps with data if you know how to use it as it will provide a large amount of search term data which can identify what keywords you need to be targeting. This will also show you how many irrelevant searches you are get matched with. It is vital to remember that a click on your advert costs you money and if you do get a conversion from this it is a total waste of money.
Then comes the bigger problem, Google is very clever and these clicks to things that do not add value are also probably going to affect the quality score which will then mean you are going to be paying more for the keywords you actually do want to achieve overall.
What Are Modified Broad Match Adwords Used For?
If you understand from the above text about broad match then using modified broad match give you more control over the search terms. Using the example of “dell computer” as a broad match type as long as someone uses “dell” and “computer” in any order within a Google search it will trigger an advert.
A modified broad match is then controlling this with a “+” symbol in front of each keyword, so it looks like “+dell +computer” and doing this will attract an array of searches but you will still be showing for irrelevant search terms.
What Are Exact Match Adwords Used For?
This is the most accurate way to achieve exactly what keyword you want. Using the example earlier “Dell computer” as a broad match, if we took this and entered it as [Dell computer] this means that people searching for “Dell Computer” is Google will get the advert and if someone searches for “Dell computer spares” they will not. The problem arises here now as if some searches “computer Dell” your advert will also not show which means you have to work harder to identify the keywords you are looking to achieve and the variations used by people searching. This is targeted so should produce conversions as a result if the landing page works well for the visitor providing the right information and at the right price.
What Are Phrase Match Adwords Used For?
Phrase match provides you with the ability to target exactly what you want in terms of keywords with other words included. If you wanted to achieve “Dell computer discounts” as Phrase Match, it can appear in something like “Black Friday Dell computer discounts”. To use phrase match you enter the keywords like this: “Dell computer”.
Which AdWords campaign type is right for me?
Keywords to the Wise – Google Best Practices
Use Broad Match in AdWords to Capture Local Searches – Google Best Practices
With the SEO industry being difficult to understand for business owners we thought we would help by writing this blog post about “How Much Does SEO Cost?“.
How Much Is SEO Per Month?
With every SEO campaign, we work on we will face different obstacles and different competitors. This is important to understand at the start of the SEO journey. If we are working on local SEO for a relatively uncompetitive industry sector it should be easy to achieve rankings with a decent website built on a good platform providing the content is unique and well written. So in this instance, SEO per month may be relatively low cost covering basic hours of labour and resources.
When you then look at national or a global SEO campaign in a highly competitive sector, this will require a huge amount of work to achieve success and as a result this SEO campaign will require much more labour to achieve the SEO goal.
Due to this we would recommend steering clear of SEO companies who can price an SEO campaign for you instantly as this suggests they do not understand the tasks ahead of them. Also it is important to note that every website has a different past and if a website has been worked on by a less than decent SEO company you may find when you carry out a health check that the website backlink profile is a mess and require a lot of work to fix things before you can start moving a website forwards in the search engines.
It might be the case that the website domain name is also brand new with no historical past, so why would Google trust this website. New domains need more external work than historical domains so as a result of this we would question any SEO company able to price a campaign without researching into the domain historical past.
The cost of SEO will vary as a result of the research and also the country in which the work is being carried out. In the UK you need to spend on average for a decent SEO Consultant £35.00 to £110.00 per hour, so if you work on this factor you can see that a company quoting £50 per month simply isn’t going to be doing the job.
It is also important to note that the cost of the software used by SEO consultants is often paid for a monthly basis and the more the tools are used the more they cost. Without the core SEO tools it is difficult to carry out SEO services and this means the majority of SEO companies will be using the core software available and spending over £1,000 per month as a minimum.
If we then look at SEO products offered by companies like GoDaddy we wonder what exactly is being purchased here. This might be great and achieving results and we wish clients using the service success.
So officially you need to look at the spend on SEO per month and think does this give an SEO consultant enough time to achieve your success which leads us to the question…
How Much Should I Spend On SEO Per Month?
The question of how much you should spend on SEO per month should be looked at in terms of the value it can add to your business. For example, if you sell products or services that cost £10,000 with a £2,000 markup then being number one in Google could bring sales that if you sold only five products or services in one month you will have £10,000 profit per month and this could be as a result of this spending £1,000 per month on SEO to achieve this, which would be a great ROI.
Another example, if you are a CCTV company paying £1,000 per month for SEO and you get 10 to 30 leads per month from commercial clients looking at spending £5,000 to £80,000 on CCTV and security with on-going maintenance and support then the £1,000 per month SEO would be a good investment and grow the business each month with new clients.
If you then factor in that you could be using Google Adwords and using just one keyword “CCTV systems” which Google suggests achieves 18,100 searches per month in the UK, you would need to spend a minimum of $1.14 per click, if you do the maths you need a huge budget per day to achieve 24 hour a day adverts to be shown.
Organic SEO would be showing 24 hours a day 7 days a week with no budget constraints and also there is a large majority of Internet users who simply do not click on Google Adwords and will bypass the ads looking for Google Maps listing to find local companies or the top organic search results to find what it is they are looking for.
It is clear that the value of SEO is huge to any business, so the question should be “Are we spending enough on SEO” not “how much should I spend on SEO per month”…