English Google Webmaster Central office-hours hangout Streamed live on 9th March 2018
Hi John, could you give some insight on the relevance of semantic HTML5. For example, if you have a site that uses H1 tags for all the elements in the navigation. Will this send confusing signals to Google about the main topic of the page or does the crawler understand that this is part of the
Have you ever thought about the effects of rushing a job?
In the Web Design and SEO World clients often want things done now! or Yesterday.
They never stop to take time to think that to be great you need time to achieve GREAT.
At Chameleon, we often get asked “How long will it take” for our web design and SEO tasks.
Clients come to us because of referrals, seeing other work we have completed or finding us top of Google but they often do not appreciate the time taken to achieve some of the amazing work we complete.
All businesses not matter whether they are large or small, they will have an obligation to ensure that they are compliant with GDPR law when it comes into effect on May 25th 2018.
What is the GDPR?
Many business owners are hearing GDPR mentioned and wondering what it is. GDPR is the EU General Data Protection Regulation and this new legal framework governing the use of personal data covers all EU markets.
This change is being rolled out to protect users in this new digital age that we live in. The GDPR legislation replaces the current national data protection laws. The existing EU data protection framework was set up in a totally different era when data was handled in a totally different manner.
The new GDPR is being set up in 2018 designed to give consumers the control they need to look after their personal information. This applies to all EU countries and this will not change with the UK Brexit developments with the EU.
The British Government has given a statement that they intend to implement the legislation alongside EU member nations.
Does My Company Need To Take GDPR Serious?
The GDPR legislation means that organisations can be fined 4% of annual turnover or up to €20m if the company does not follow the guidelines and breaches the law. SO YES TAKE NOTE…
GDPR New Rules for Personal Data
The core focus of GDPR is Consumers’ personal data. The classification of personal data is broadened under the GDPR which means that data used within the affiliate industry for example and other industries that also rely on personal data that currently do not consider personal data and contribute to many issues around data leakage will now be classified under the GDPR.
Currently, a definitive list of personal identifiers doesn’t exist usage by affiliate marketers but with the GDPR rollout, it will include the capturing of information such as session cookie ID data, customer-unique numbers, IP address information, device ID data and more…
Basically, any information captured that is a unique identifier that can be used by networks and platforms as part of standard tracking will need to be reviewed as to what and how the data is captured and stored.
Publishers using affiliate tracking will, therefore, have an obligation to ensure they are legally compliant with the new regulation.
Processing Personal Data
To process personal data businesses need to look at how they process data. Basically, there will six legal bases available with the two most commonly used in the digital advertising sector being consent and legitimate interest and this is going to change the way many businesses operate their outbound sales.
Legitimate interest is totally different from consent and if a business wants to use this data method as a legitimate interest they have to be confident that they can demonstrate this method compared to consent which is considered necessary in offering individuals a real choice and control. The concept is to provide genuine consent for individuals to in control and as a result, a business will have to build customer trust to enhance the business reputation”.
There is also contract legal basis which is only available if you have specific contract agreements in place between a business and its consumer. This allows personal data to be collected and then processed and used by publishers.
ePrivacy Directive (Cookie Law)
This directive also applies to promotional email marketing and SMS marketing.
Phone call marketing also needs consent and GDPR does not supersede the ePrivacy Directive instead it will run alongside. This Directive is currently still under review to ensure it aligns with the GDPR.
So what GDPR mean to publishers?
The publisher should be reviewing the consent mechanisms in place along with ICO guidance and making changes accordingly before May 25th 2018 and all forms of online advertising across the industry will need to look at the general standards and approaches to what is and more importantly, what isn’t allowed.
We have been asked about building consent tools to ensure websites are GDPR and ePrivacy Directive compliant in time for the May deadline which as we develop software can be used for other businesses.
If you would like more information please get in touch.
English Google Webmaster Central office-hours hangout Streamed live on 6th March 2018
How will GDPR affect the use of Google Analytics? It looks like we can only track visitors if they allow us to add cookies…or not?
In which cases does Google recognize a french-translated page “fr.example.com/page” as a duplicate of an English one – “example.com/page”? Hreflangs are correct but using the query “info:fr.exmaple.com/page”, we see an English page not a French one.
Is there a way to auto disavow some tld’s? It would help with the .ru domains that are linking to me that are 99% spam. New ones show up every few days.
How can I improve the indexing of sites developed on a single CMS and having the same catalog of products with the same description on the product cards? Google indexes the site and excludes pages from the index in a month. Sites belong to different organizations but they were ordered from one developer.
Jack Waldenmaier | Composer / Producer
I have about 60 pages with duplicate TITLES and DESCRIPTIONS because they are part of WordPress CATEGORIES.
(They are all Rel=Prev or Rel=Next and have Canonicals but they still show up in Search Console as duplicates.)
Is there any solution to this problem?
We have different branch pages for our depots and we also have different GMB profiles for each branch and they have reviews on them. Can we put the text from some of these reviews on to the relevant branch pages and mark it up. We already have a link from the branch page going to the google plus page but we could also do a link going to the reviews section if need be?. What do you think?
Is there any benefit/harm putting some of our USP in the Title tag if we already have the keyword phrase first.
Bill Allen | Dad, Husband and SEO Guy
Does Google have any issues or preference for indexing and ranking urls that have special characters (comma, ampersand, parenthesis, etc.) or issues/preference for indexing/ranking special characters used in French, Spanish, German, etc.?
None adult site showing hard core adult ads in Google search results when searching for domain.com. Every site on the VPS host is showing these ads. Is the IP address marked by google as adult? What would cause this? Here is a link to a webmaster help forum discussion with all the details and screenshots.
Earlier on Twitter we have conversation about translating content and still isn’t clear enough. If I translate article from another website to another language hreflang is a must to show proper language but how can i give him a credit if canonical is not good here? Should I just rank in other languages with my website? Link isn’t good, can’t canonical not the same content, what we need to do?
François Briod | Tech enthusiast & entrepreneur
Hey! It’s going to be my first Office Hours, I’m thrilled.
My question: how does google indexes texts generated by computers based on unique/proprietary meta-data such as a hotel description on Booking.com (For example: https://www.booking.com/hotel/ch/b2-boutique.html)
Let’s say that the meta-data are updated every day (reviews), would it make sense for Google to crawl this text every day?
1) Does Google use other Google App data for search results? (ie; does Google use Gmail email opens or Google Chrome behavior to inform results past an individual basis?)
2) Can you explain the types/range of severity of algorithmic penalties? (ie; how do you receive an algorithmic penalty, how long does it last, does it affect a site on a page by page basis – or at the domain level?)
3) — Search Console Performance feedback (been a week since I’ve been in there):
——– want to be able to filter off multiple operations in filters (ie; contains “some word” AND does not contain “some other word”)
——– want filters to update the line graph – currently, it is just an overall view of the date range and search type you selected, even when filters are enabled (Is that right?)
——– property sets would be nice (ie; aggregate both http and https for YOY analysis)
——– option to download some time period of data and break it down by day for daily analysis away from Search Console interface (you can do this with the API, but that is over my head/don’t have time for it at the moment)
Thanks for everything you all do!
Glenn Gabe | Digital Marketing Consultant
Hi John. When a company fact checks an article using ClaimReview markup, is there a way to challenge that fact check?? If not, the fact check will show up in the SERPs even if it’s not entirely correct. It seems like there should be a way to challenge a fact check (like you can counter a DMCA takedown).
Also, would continual fact checks against an organization impact that site algorithmically at some point? Again, like DMCA takedowns funnel into the Pirate Algorithm?