The Value Of Time

Have you ever thought about the effects of rushing a job?

In the Web Design and SEO World clients often want things done now! or Yesterday.

They never stop to take time to think that to be great you need time to achieve GREAT.

At Chameleon, we often get asked “How long will it take” for our web design and SEO tasks.

Clients come to us because of referrals, seeing other work we have completed or finding us top of Google but they often do not appreciate the time taken to achieve some of the amazing work we complete.

GDPR is set to be one of the most impacting data legislations in generations

All businesses not matter whether they are large or small, they will have an obligation to ensure that they are compliant with GDPR law when it comes into effect on May 25th 2018.

What is the GDPR?

Many business owners are hearing GDPR mentioned and wondering what it is. GDPR is the EU General Data Protection Regulation and this new legal framework governing the use of personal data covers all EU markets.

This change is being rolled out to protect users in this new digital age that we live in. The GDPR legislation replaces the current national data protection laws. The existing EU data protection framework was set up in a totally different era when data was handled in a totally different manner.

The new GDPR is being set up in 2018 designed to give consumers the control they need to look after their personal information. This applies to all EU countries and this will not change with the UK Brexit developments with the EU.

The British Government has given a statement that they intend to implement the legislation alongside EU member nations.

Does My Company Need To Take GDPR Serious?

The GDPR legislation means that organisations can be fined 4% of annual turnover or up to €20m if the company does not follow the guidelines and breaches the law. SO YES TAKE NOTE…

GDPR New Rules for Personal Data

The core focus of GDPR is Consumers’ personal data. The classification of personal data is broadened under the GDPR which means that data used within the affiliate industry for example and other industries that also rely on personal data that currently do not consider personal data and contribute to many issues around data leakage will now be classified under the GDPR.

Currently, a definitive list of personal identifiers doesn’t exist usage by affiliate marketers but with the GDPR rollout, it will include the capturing of information such as session cookie ID data, customer-unique numbers, IP address information, device ID data and more…

Basically, any information captured that is a unique identifier that can be used by networks and platforms as part of standard tracking will need to be reviewed as to what and how the data is captured and stored.

Publishers using affiliate tracking will, therefore, have an obligation to ensure they are legally compliant with the new regulation.

Processing Personal Data

To process personal data businesses need to look at how they process data. Basically, there will six legal bases available with the two most commonly used in the digital advertising sector being consent and legitimate interest and this is going to change the way many businesses operate their outbound sales.

Legitimate interest is totally different from consent and if a business wants to use this data method as a legitimate interest they have to be confident that they can demonstrate this method compared to consent which is considered necessary in offering individuals a real choice and control. The concept is to provide genuine consent for individuals to in control and as a result, a business will have to build customer trust to enhance the business reputation”.

There is also contract legal basis which is only available if you have specific contract agreements in place between a business and its consumer. This allows personal data to be collected and then processed and used by publishers.

ePrivacy Directive (Cookie Law)

Banners and pop-ups on websites that are seen when viewing websites informing consumers about the use of cookies to track online activity fall under the ePrivacy Directive (Cookie Law).

This directive also applies to promotional email marketing and SMS marketing.

Phone call marketing also needs consent and GDPR does not supersede the ePrivacy Directive instead it will run alongside. This Directive is currently still under review to ensure it aligns with the GDPR.

So what GDPR mean to publishers?

The publisher should be reviewing the consent mechanisms in place along with ICO guidance and making changes accordingly before May 25th 2018 and all forms of online advertising across the industry will need to look at the general standards and approaches to what is and more importantly, what isn’t allowed.

We have been asked about building consent tools to ensure websites are GDPR and ePrivacy Directive compliant in time for the May deadline which as we develop software can be used for other businesses.

If you would like more information please get in touch.

Is Your Business GDPR Ready

English Google Webmaster Central office-hours hangout 6 March 2018

English Google Webmaster Central office-hours hangout Streamed live on 6th March 2018


Otto Rommel
This is to settle an argument with a developer. Is it considered cloaking that would incur a penalty if link HREF values are blocked by disallowing access to a JavaScript file. Example: blocking the HREF value to a link in a calendar that would create and infinite crawl path of years. Example: Blocking the HREF values to Sort By links in a table. Prior to the advent of JavaScript rendering, this was a way to stop bad URLs from being crawled. Thanks.


Marco Logmans
How will GDPR affect the use of Google Analytics? It looks like we can only track visitors if they allow us to add cookies…or not?


Eduard Paziuk
In which cases does Google recognize a french-translated page “fr.example.com/page” as a duplicate of an English one – “example.com/page”? Hreflangs are correct but using the query “info:fr.exmaple.com/page”, we see an English page not a French one.


Greg B
Is there a way to auto disavow some tld’s? It would help with the .ru domains that are linking to me that are 99% spam. New ones show up every few days.


Dmitry Voytenko
How can I improve the indexing of sites developed on a single CMS and having the same catalog of products with the same description on the product cards? Google indexes the site and excludes pages from the index in a month. Sites belong to different organizations but they were ordered from one developer.


Jack Waldenmaier | Composer / Producer
Hi John,

I have about 60 pages with duplicate TITLES and DESCRIPTIONS because they are part of WordPress CATEGORIES.

(They are all Rel=Prev or Rel=Next and have Canonicals but they still show up in Search Console as duplicates.)

Is there any solution to this problem?
Thanks!
-Jack
214-636-5887


Ben Cohen
We have different branch pages for our depots and we also have different GMB profiles for each branch and they have reviews on them. Can we put the text from some of these reviews on to the relevant branch pages and mark it up. We already have a link from the branch page going to the google plus page but we could also do a link going to the reviews section if need be?. What do you think?


Russell Meara

Is there any benefit/harm putting some of our USP in the Title tag if we already have the keyword phrase first.


Bill Allen | Dad, Husband and SEO Guy

Does Google have any issues or preference for indexing and ranking urls that have special characters (comma, ampersand, parenthesis, etc.) or issues/preference for indexing/ranking special characters used in French, Spanish, German, etc.?


Rob Cuppett
None adult site showing hard core adult ads in Google search results when searching for domain.com. Every site on the VPS host is showing these ads. Is the IP address marked by google as adult? What would cause this? Here is a link to a webmaster help forum discussion with all the details and screenshots.


Antonio Dimitrovski
Earlier on Twitter we have conversation about translating content and still isn’t clear enough. If I translate article from another website to another language hreflang is a must to show proper language but how can i give him a credit if canonical is not good here? Should I just rank in other languages with my website? Link isn’t good, can’t canonical not the same content, what we need to do?


François Briod | Tech enthusiast & entrepreneur
Hey! It’s going to be my first Office Hours, I’m thrilled.

My question: how does google indexes texts generated by computers based on unique/proprietary meta-data such as a hotel description on Booking.com (For example: https://www.booking.com/hotel/ch/b2-boutique.html)

Let’s say that the meta-data are updated every day (reviews), would it make sense for Google to crawl this text every day?


Colin Manko
1) Does Google use other Google App data for search results? (ie; does Google use Gmail email opens or Google Chrome behavior to inform results past an individual basis?)
2) Can you explain the types/range of severity of algorithmic penalties? (ie; how do you receive an algorithmic penalty, how long does it last, does it affect a site on a page by page basis – or at the domain level?)
3) — Search Console Performance feedback (been a week since I’ve been in there):
——– want to be able to filter off multiple operations in filters (ie; contains “some word” AND does not contain “some other word”)
——– want filters to update the line graph – currently, it is just an overall view of the date range and search type you selected, even when filters are enabled (Is that right?)
——– property sets would be nice (ie; aggregate both http and https for YOY analysis)
——– option to download some time period of data and break it down by day for daily analysis away from Search Console interface (you can do this with the API, but that is over my head/don’t have time for it at the moment)

Thanks for everything you all do!


Glenn Gabe | Digital Marketing Consultant
Hi John. When a company fact checks an article using ClaimReview markup, is there a way to challenge that fact check?? If not, the fact check will show up in the SERPs even if it’s not entirely correct. It seems like there should be a way to challenge a fact check (like you can counter a DMCA takedown).

Also, would continual fact checks against an organization impact that site algorithmically at some point? Again, like DMCA takedowns funnel into the Pirate Algorithm?

OneDrive De-Activation Request Scam Email

We have a client in a panic today and helped quickly but thought we should help others with awareness.

DE-ACTIVATION in progress important auto-mail-update in the secured data-files:

Attention name@yourname.co.uk

Your valid mail account has been listed for Closure.

Reason: E-mail Authentication Required

Authenticate below to Stay active within 5 hours.

one drive scam email

DO NOT CLICK THE LINK


The scammer wants you to click on the “CLICK HERE VALIDATE” RED BOX link which will take you to a scam website, in this instance we had:-

000webhostapp.com/AMEN/en.php***************************

one drive scam email landing page

The countdown timer and everything looks to untrained to be genuine.

Ask Yourself Questions

  • Do you use OneDrive?
  • If you DO – is this the email address used?
  • Look at who sent the email to you!
  • Hover on the RED “CLICK HERE VALIDATE” box and look at the website it is going to take you to!

If you did click on the link and enter your password

CHANGE YOUR PASSWORD NOW

If you need help call 0121 663 0456.

Waist Trainer Before and After Search Results

On a daily basis as an SEO company, we get asked to investigate search behaviour to identify a specific industry sector and sometimes the keyword research shocks us. This week we have been asked to investigate “Waist Trainer” and one of the first things we found was that people search for this body shape changing product using the word “waste” which is obviously incorrect but shows how important our research can be. This is something that we found was common even the 1950’s and started with Marilyn Monroe and the shape of her figure looked like an hour glass.

Waist Trainer Before and After Search Results

Our research identified search volumes with people looking for answers to “Waist Trainer Before and After Search Results” and “waist trainer results“:-

Waist Trainer Before and After

This search result in Google shows the images and the behaviour of people searching this keyword are to go straight into the images to find an image that has the vision in mind as a focus point.

Waist Trainer Before and After Images

It is clear that SEO is vital here for images to achieve rankings within the image results as this is going to drive a lot of traffic to a website.

Looking at Google Trends for this type of search results found:-

Trend data for Waist Trainer

USA Trend for Waist Trainer

UK Trend for Waist Trainer

This data shows this is a new trend growing and trends like this are key to follow and understand why. One of the key areas related to this trend is the Celebrity Kim Kardashian and her hour glass shape or coke body.

The results we have found are that people are searching “kim kardashian waist training” information“.

This look is becoming the new look for women and referred to a skinny waist and big hips with often larger boobs. The resemblance to an hourglass figure with the visual look the same as a coke bottle.

What does the Coke bottle body look like?

The Coke bottle body looks have gone made with people taking things too far…

What does the Coke bottle body look like

As with most body enhancements, people get addicted and lose site of things becoming obsessed with change and this then leads to an extreme change and often results in issues. The perfect coke bottle body should be finding the middle ground between normal and too far and in the example above both are perfectly attractive shapes/figures but the subtle coke bottle look gives an enhancement which works well.

The research shows that this waist training topic is large when looking at search volumes:-

waist trainer seo

Google shopping shows a large number of products are available for waist training and the images show the waistline before and after.

Waist Trainer shopping images

The key to achieving success online to sell products to this audience is to provide as much information as most importantly photos. Photos are the key to drawing people to a website related to this search terms.

Waist Trainer Before and After

How to achieve a coke bottle shape

A common search term related to this topic is “how to achieve a coke bottle shape” and this search in Google will show this new craze images like:-

how to achieve a coke bottle shape

People are also searching for information using search terms like “coke bottle shaped body measurements” and from our research, we were shocked to find some of the images we found and feel it is important to get this message across.

Do not worry about your bone structure, you cannot change this and stop trying to look exactly like someone you will never be. Be happy with your body and remember that eating a healthy diet and exercising will give you a much happy life. Exercise is the key to success and often is ignored and people turn to food instead of exercise when feeling down.