SEO Tips for Beginners

The world of search engine optimisation (SEO) is both complex and ever-changing. Due to this, a lot of the information for in Google’s search results (SERPS) is out-of-date or irrelevant to the needs of a beginner trying to get some basic, easy wins.

In this article, we are going to give an overview of the SEO basics needed for beginners. If you combine the following information with some practice, your visibility in organic search should improve and therefore your website should rank higher in search engines such as Google.

Research and Relevant Keywords

There are many tools, both free and paid versions which are available to help you collect a selection of keywords together for your businesses SEO. Initially, you need to think of what potential customers may type in to find you. For small businesses, targeting local rather than national, this will be a combination of both what you do and where you do it.

seo tips for beginners

As well as using your own initiative and keyword research tools it may also be worth searching for your selected keywords. This is because when you search for keywords, suggested keywords will also appear in the search bar as you type. Also, there will be a range of suggested keywords at the bottom of the page, if there are any relevant ones, add them to your list.

Optimise your META Titles and Descriptions

After you have collected a list of keywords, the next thing you will want to do is optimise your META titles and descriptions. This is an SEO element which is not displayed on page but available to edit in your websites control panel or SEO plugin.

NOTE: Page titles are what are shown within Google’s search results so we are aiming to portray what the page is about as well as tempt a user to click on our listing rather than others.

Optimise your META Titles and Descriptions

Our advice would be to include what the page is about, where your services or products are available and who the audience is, if possible. In an ideal world, you would like the keyword at the beginning of the title to aid click-through and also, for possible ranking improvements.

Also, consider META descriptions. This element is edited in the same place at your META title.

Optimise Page Content

As well as optimising your META content, we also want to optimise our page content. Using the keywords we collected as part of your keyword research, we would look to add these into your copy throughout a number of methods. These include:

  • Headings – H1, H2, H3 etc.
  • Copy
  • Images

optimise page content

Primarily, optimise your headings and subheadings to increase your keywords – where it is natural to do so. The next step would be to create copy that not only promotes, but accurately describes your business. Within this copy, try and aim to include all keywords which relate to the subject matter you are writing about. Further optimisation can take place on images via the image name, alt text and image description.

Implement these basic SEO tips and follow our advice on how to do so and you will see an improvement in your rankings and traffic.  For those looking for more information, here at Chameleon Web Services we do offer SEO training courses as well as SEO packages.

SEO Company

The Value Of SEO

The power of the Internet in 2019 must be taken seriously and if your business is not achieving visitors to a website then you need to think about how you find services and products yourself?

If you need help or a FREE SEO Audit then get in touch.

 

Concours Vehicles

Classic car storage and Supercar storage is a big business in the UK. The company Concours Vehicles was set up online at the beginning of June to open up a service to others.

concours vehicles domain name

This is a great example of what Chameleon can achieve and to provide some time frames around results.

The website was purchased NEW on the June 6th 2019 and this means it has no past, zero power or trust and Google has never come across the domain before. This is positive because it has a clean bill of health.

The website was built in WordPress our favoured platform with a holding page containing the core keywords and setup for Google to find. Behind the scenes the website was being built, new fresh handwritten content and images were loaded to the site and then we forced Google to come and get all the new page content.

The first thing needed is to rank for the brand name which should be easy:-

Concours Vehicle Solutions

Some SEO Companies often do not understand the very basics and the early stages are vital to achieving a quick growth for a new website. We setup the website perfectly for Google to understand and the result is instant and the graph above shows this clearly what can be achieved.

The next thing is to achieve other keywords and interestingly the company name being a word used all of the Internet related to cars, the word Concours and top of Google for “concours vehicle” is the Wikipedia page related to this subject. Concours d’Elegance is a term of French origin that means a “competition of elegance” and refers to an event where prestigious vehicles are displayed and judged. There are many websites talking about Concours Vehicles and cars based all over the world which means this is competitive.

 

google concours

This Google search shows that there are 89,700,000 website results in Google’s database and the SEO consultant has to make Google like this website more than all the others.

The content at this early stage is vital providing Google with the details it needs to understand what the website is about will result in success:-

Concours Vehicle

concours vehicles keyword 2

The graphs above show the quickly achieved results, note that position 200 is page 20 of Google and position 1 is top of Google.

Then the service related keywords need to follow and as an example “supercar storage”:-

supercar storage

supercar storage 2

You can see from the graphs the quick growth onto page one shows that a Chameleon SEO Consultant can quickly achieve growth for a brand new domain name without doing anything outside Google’s guidelines, simply doing what Google wants to find. This is natural organic SERP growth as the result of understanding the Google Algorithm.

SEO Service

SEO Service

SEO Service providers are used to provide an expert assessment of a website and identify changes required to help the website grow within organic search results and this role is known as search engine optimization. After carrying out SEO on page changes the website should have increased visitors to the website as a result of obtaining the high-ranking positions in organic search results of search engines (SERP).

Does seo work

SEO Service Packages

SEO services will be provided in a variety of packages which will include keyword and keyphrase research, competitor audit and research, technical website SEO audit of on-page content and external backlinks, robots.txt and sitemap.xml to be created or checked, identification of required and missing content and then because no website is the same, identification of additional tasks to achieve success within the specific industry sector.

SEO Service Costs

How much should SEO services cost is a question that leads to many issues in the Industry. SEO services carried out correctly will have a huge impact on visitors to a website and this should provide new leads or product sales. With every website being different and having a completely different history it is never a simple question to answer. SEO service costs should be relevant to the required hours to achieve success. With this in mind, if you consider the standard hourly rate in the UK for an SEO Consultant is £55 to £125 per hour then an company offering services for £30 per month, you should question! what are they going to actually do and achieve?

To then take this further an SEO Company should install Google tracking in Search Console (Webmaster Tools) and Google Analytics to identify the current situation and also monitor the improvements. This analysis work alone can take a number of hours alone and for larger projects nearly an entire day.

Then carrying out an SEO on-page audit and backlink health check will require many hours of labour. And on top of this, there is the research into the competitors and the industry to identify the correct keywords for the business to achieve.

Every SEO agency will be using various software platforms which are all paid subscriptions like:-

The SEO service provider should also provide keyword rank tracking in the form of a report or client portal to monitor keyword positions with search volumes and compare growth to give transparency of the SEO service results.

If you then consider that organic SEO search results allow a website to be available 24 hours a day and 7 days a week with no budget constraints when comparing this to Google Adwords, the investment into professional SEO services should be a no brainer.

If as a result of carrying out SEO a website achieves 10,000 new visitors in a week or month and then 10% to 30% of the visitors purchase a product or service then the financial return on investment will be high and if you compare this a publication in a magazine, booking an exhibition stand or using digital outdoor media which have little to no tangible ways of tracking a return on investment, SEO should not be looked at as a cost you do not want to pay, it should be a cost you need to look at how much can afford to spend and then can I spend more, obviously with the correct SEO agency.

Choosing an SEO Company Agency

Selecting an SEO Company or Agency to carry out services can be difficult and if you do not understand what it is that is being done and why then you need to educate yourself. You will find the more you understand the better questions that you can ask and identify the sharks. Do not trust organisations that do not rank organically themselves, the SEO industry should be the hardest to achieve success and if a company can achieve results for their own website then can achieve results for your business.

What are some myths about SEO?

What are the top 3-5 SEO areas where webmasters make the most mistakes?

seo service

Best Cost-Effective SME Internet Solutions

Providing Essential Web Solutions to Global SMEs

Chameleon has not only won the award for the “Best Cost-Effective SME Internet Solutions” in 2018, we have also appeared in the SME News Q4 2018 publications “Providing Essential Web Solutions to Global SMEs”.

SME News Q4 2018

You can read the article here: SME News Q4 2018:- SME Q4 2018

Best Cost-Effective SME Internet Solutions Award in 2018