Mobile-First Indexing | WMConf Lightning Talks
Martin Splitt, Search Advocate at Google, goes over how mobile-first indexing works, challenges that can occur with mobile-first indexing on one’s website, and best practices to avoid these. Watch this lightning talk to better prepare for when Google switches to mobile-first indexing for all websites later next year!
Mobile-first indexing best practices → https://goo.gle/2HayU5I
Prepare for mobile-first indexing (with a little extra time) → https://goo.gle/2DFgISI
Concours Vehicles
Classic car storage and Supercar storage is a big business in the UK. The company Concours Vehicles was set up online at the beginning of June to open up a service to others.
This is a great example of what Chameleon can achieve and to provide some time frames around results.
The website was purchased NEW on the June 6th 2019 and this means it has no past, zero power or trust and Google has never come across the domain before. This is positive because it has a clean bill of health.
The website was built in WordPress our favoured platform with a holding page containing the core keywords and setup for Google to find. Behind the scenes the website was being built, new fresh handwritten content and images were loaded to the site and then we forced Google to come and get all the new page content.
The first thing needed is to rank for the brand name which should be easy:-
Some SEO Companies often do not understand the very basics and the early stages are vital to achieving a quick growth for a new website. We setup the website perfectly for Google to understand and the result is instant and the graph above shows this clearly what can be achieved.
The next thing is to achieve other keywords and interestingly the company name being a word used all of the Internet related to cars, the word Concours and top of Google for “concours vehicle” is the Wikipedia page related to this subject. Concours d’Elegance is a term of French origin that means a “competition of elegance” and refers to an event where prestigious vehicles are displayed and judged. There are many websites talking about Concours Vehicles and cars based all over the world which means this is competitive.
This Google search shows that there are 89,700,000 website results in Google’s database and the SEO consultant has to make Google like this website more than all the others.
The content at this early stage is vital providing Google with the details it needs to understand what the website is about will result in success:-
The graphs above show the quickly achieved results, note that position 200 is page 20 of Google and position 1 is top of Google.
Then the service related keywords need to follow and as an example “supercar storage”:-
You can see from the graphs the quick growth onto page one shows that a Chameleon SEO Consultant can quickly achieve growth for a brand new domain name without doing anything outside Google’s guidelines, simply doing what Google wants to find. This is natural organic SERP growth as the result of understanding the Google Algorithm.
Submitted URL marked ‘noindex’
If you have received the message in Google Search Console or for the well-weathered SEO guys Google Webmaster Tools then you need to read this:-
https://support.google.com/webmasters/answer/7440203#submitted_but_noindex
Submitted URL marked ‘noindex’: You submitted this page for indexing, but the page has a ‘noindex’ directive either in a meta tag or HTTP header. If you want this page to be indexed, you must remove the tag or HTTP header.
The Message Submitted URL marked ‘noindex’ is distressing to read.
The issue in the above example is small but what if you get:-
Well we have spent a few hours looking different sites with different plugins for in WordPress when companies have asked for our help and always achieved success in fixing this problem.
The problem is that each time the issue has slightly different:-
If you see this message and need help contact us via our contact form or call +44 121 663 0456
Settling the (Quality) Score – Google Best Practices
Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/
This Hangout on Air covers what advertisers should know about Quality Score. The quality of your ads is measured to provide both users and advertisers with a good experience. Learn about the important elements of ads quality and how you can improve your Quality Score.


