Working in SEO we have to answer questions like ‘why is SEO important?’ every time we get onto the topic of job roles.
We usually brush over the topic, making dramatic, over the top claims such as ‘without SEO no one would be found on Google’, but the truth is SEO is essential for all companies. From the local plumber with a five-page website to the biggest management consultancy firm with over a thousand URLs, every business, big or small, can benefit.
Google Organic Search is the most important source of traffic
When most people search for something on the internet, they tend to head straight to Google. According to Statista, as of June 2019, Google held 87.64% market share in search engines in the UK. Bing, the next most used search engine, only had 8.2% market share.
If you’re targeting new customers, growing your rankings organically is crucial. Although establishing a loyal client base is very important, SEO will bring in new clients. Your website will be easier for new customers to find if you are ranking for keywords instead of just your brand name. As potential shoppers will search for keywords rather than specific companies. SEO is vital if you’re looking to grow your business and expand your clientele.
SEO agencies have the software to boost your rankings
Whilst targeting Google might be obvious, using a professional agency might be less so. Although there are many blogs and tutorials on SEO online, the tips and tricks can only go so far and how up-to-date or accurate is the information. Not only do digital marketing experts have the training and specialised knowledge, but they also have access to specific software that will allow them to research the keywords most relevant to your business. An SEO specialist will then target the keywords most relevant to your products or services and bring in the right traffic.
The Google algorithm is always changing
One of the most frustrating things about working in SEO is the constant shift in the Google algorithm. Every day, Google changes the way it ranks websites and crawls them for relevant content. For instance, once upon a time, mentioning the keyword as many times as possible on a page, was standard practice for SEO consultants. Recently, however, Google has changed its algorithm to limit ‘keyword stuffing’ – referencing the keyword as much as you could.
Doing SEO for a website is a full-time job. If the Google algorithm changes without your knowledge, your rankings will start to drop. An SEO consultant will know the latest changes to the algorithm and edit your website accordingly, keeping your website on page one of Google.
Page one is the only place you’ll be clicked
Finally, SEO is particularly important because if you are not on page one of Google or in the top ten, you will not get the required organic traffic at all to grow your business. As most people are lazy and want instant information, they are unlikely to scroll further than page one. As there are so many companies competing for page one, if you don’t focus on maximising your SEO, your website will not receive much organic traffic.
There are many benefits of paying for SEO services, as you’ve read above. Being on page one of Google for your chosen keywords is one of the most effective ways of broadening a client base and bringing in more traffic to your site, something relevant for all businesses, big or small.
How long does SEO take?
One of the most frequently asked questions we get asked as a business is ‘how long does SEO take?’
Usually, this is a question proposed by potential new clients wanting to know how long it will be until they see results. Looking into the answer to this question, Google suggests approximately 4-6 months. However, this is a generalised answer and does not take into consideration your current situation. For some companies, it may take between the advised times but for others, it could take longer.
There are many factors which need to be considered and therefore it is a much more complicated process than people make it out to be. It isn’t a ‘do once kind of thing’ and it’s done. It requires you to be able to continually work on the optimisation of your website because like everything in the technological world we live in, things are changing daily.
The Google search engine is constantly working to make improvements to the way the information is gathered and the SERP results delivered back to users. This means as an SEO company we are constantly following the guidelines being set out by search engines like Google and ensuring our client’s websites are following these requirements and more.
The result from working consistently on a websites search engine is optimisation in continued growth.
Defining organic results
An improvement in organic results can look different between an agency such as Chameleon and a business. To an SEO agency, an increase in rankings could be an indicator of success. On the other hand, to a business, results might mean receiving conversations from their organic traffic. Due to this, it is imperative to understand that SEO is a process and therefore until your website appears within the top half of page one within the Google’s search results, it’s not likely to drive the results business owners require. However, every step taken to achieve these results is positive progress.
How long will SEO take for your website?
There are many elements you need to consider in order to get your website ranking in search engine results and therefore to determine how long it will take for SEO to take effect, you will need to know where you are currently. Some general questions which you may ask yourself are, what keywords do you rank for and what position do you rank currently? As well as knowing where you are now, you may also want to consider where you want to be and the budget you are willing to put into search engine optimisation to achieve online success.
To further complicate things, it is a moving target. By this we mean, there are frequent SERP algorithm changes which have an effect on your rankings, competitors SEO campaigns and other variables which all contribute towards your end goal. All of these have to be taken into consideration when estimating how long SEO will take for your website.
To summarise, in selected cases we have found SEO to start working virtually instantly. However, for the majority, it can be months, even years to reach your goal depending on the keywords you are targeting.
Our SEO consultants are happy to have a chat regarding your current organic ranking positions, where you want to be and the required budget involved to achieve success.
The world of search engine optimisation (SEO) is both complex and ever-changing. Due to this, a lot of the information for in Google’s search results (SERPS) is out-of-date or irrelevant to the needs of a beginner trying to get some basic, easy wins.
In this article, we are going to give an overview of the SEO basics needed for beginners. If you combine the following information with some practice, your visibility in organic search should improve and therefore your website should rank higher in search engines such as Google.
Research and Relevant Keywords
There are many tools, both free and paid versions which are available to help you collect a selection of keywords together for your businesses SEO. Initially, you need to think of what potential customers may type in to find you. For small businesses, targeting local rather than national, this will be a combination of both what you do and where you do it.
As well as using your own initiative and keyword research tools it may also be worth searching for your selected keywords. This is because when you search for keywords, suggested keywords will also appear in the search bar as you type. Also, there will be a range of suggested keywords at the bottom of the page, if there are any relevant ones, add them to your list.
Optimise your META Titles and Descriptions
After you have collected a list of keywords, the next thing you will want to do is optimise your META titles and descriptions. This is an SEO element which is not displayed on page but available to edit in your websites control panel or SEO plugin.
NOTE: Page titles are what are shown within Google’s search results so we are aiming to portray what the page is about as well as tempt a user to click on our listing rather than others.
Our advice would be to include what the page is about, where your services or products are available and who the audience is, if possible. In an ideal world, you would like the keyword at the beginning of the title to aid click-through and also, for possible ranking improvements.
Also, consider META descriptions. This element is edited in the same place at your META title.
Optimise Page Content
As well as optimising your META content, we also want to optimise our page content. Using the keywords we collected as part of your keyword research, we would look to add these into your copy throughout a number of methods. These include:
- Headings – H1, H2, H3 etc.
Primarily, optimise your headings and subheadings to increase your keywords – where it is natural to do so. The next step would be to create copy that not only promotes, but accurately describes your business. Within this copy, try and aim to include all keywords which relate to the subject matter you are writing about. Further optimisation can take place on images via the image name, alt text and image description.
Implement these basic SEO tips and follow our advice on how to do so and you will see an improvement in your rankings and traffic. For those looking for more information, here at Chameleon Web Services we do offer SEO training courses as well as SEO packages.
The Value Of SEO
The power of the Internet in 2019 must be taken seriously and if your business is not achieving visitors to a website then you need to think about how you find services and products yourself?
If you need help or a FREE SEO Audit then get in touch.
Classic car storage and Supercar storage is a big business in the UK. The company Concours Vehicles was set up online at the beginning of June to open up a service to others.
This is a great example of what Chameleon can achieve and to provide some time frames around results.
The website was purchased NEW on the June 6th 2019 and this means it has no past, zero power or trust and Google has never come across the domain before. This is positive because it has a clean bill of health.
The website was built in WordPress our favoured platform with a holding page containing the core keywords and setup for Google to find. Behind the scenes the website was being built, new fresh handwritten content and images were loaded to the site and then we forced Google to come and get all the new page content.
The first thing needed is to rank for the brand name which should be easy:-
Some SEO Companies often do not understand the very basics and the early stages are vital to achieving a quick growth for a new website. We setup the website perfectly for Google to understand and the result is instant and the graph above shows this clearly what can be achieved.
The next thing is to achieve other keywords and interestingly the company name being a word used all of the Internet related to cars, the word Concours and top of Google for “concours vehicle” is the Wikipedia page related to this subject. Concours d’Elegance is a term of French origin that means a “competition of elegance” and refers to an event where prestigious vehicles are displayed and judged. There are many websites talking about Concours Vehicles and cars based all over the world which means this is competitive.
This Google search shows that there are 89,700,000 website results in Google’s database and the SEO consultant has to make Google like this website more than all the others.
The content at this early stage is vital providing Google with the details it needs to understand what the website is about will result in success:-
The graphs above show the quickly achieved results, note that position 200 is page 20 of Google and position 1 is top of Google.
Then the service related keywords need to follow and as an example “supercar storage”:-
You can see from the graphs the quick growth onto page one shows that a Chameleon SEO Consultant can quickly achieve growth for a brand new domain name without doing anything outside Google’s guidelines, simply doing what Google wants to find. This is natural organic SERP growth as the result of understanding the Google Algorithm.