SEO Service

SEO Service

SEO Service providers are used to provide an expert assessment of a website and identify changes required to help the website grow within organic search results and this role is known as search engine optimization. After carrying out SEO on page changes the website should have increased visitors to the website as a result of obtaining the high-ranking positions in organic search results of search engines (SERP).

Does seo work

SEO Service Packages

SEO services will be provided in a variety of packages which will include keyword and keyphrase research, competitor audit and research, technical website SEO audit of on-page content and external backlinks, robots.txt and sitemap.xml to be created or checked, identification of required and missing content and then because no website is the same, identification of additional tasks to achieve success within the specific industry sector.

SEO Service Costs

How much should SEO services cost is a question that leads to many issues in the Industry. SEO services carried out correctly will have a huge impact on visitors to a website and this should provide new leads or product sales. With every website being different and having a completely different history it is never a simple question to answer. SEO service costs should be relevant to the required hours to achieve success. With this in mind, if you consider the standard hourly rate in the UK for an SEO Consultant is £55 to £125 per hour then an company offering services for £30 per month, you should question! what are they going to actually do and achieve?

To then take this further an SEO Company should install Google tracking in Search Console (Webmaster Tools) and Google Analytics to identify the current situation and also monitor the improvements. This analysis work alone can take a number of hours alone and for larger projects nearly an entire day.

Then carrying out an SEO on-page audit and backlink health check will require many hours of labour. And on top of this, there is the research into the competitors and the industry to identify the correct keywords for the business to achieve.

Every SEO agency will be using various software platforms which are all paid subscriptions like:-

The SEO service provider should also provide keyword rank tracking in the form of a report or client portal to monitor keyword positions with search volumes and compare growth to give transparency of the SEO service results.

If you then consider that organic SEO search results allow a website to be available 24 hours a day and 7 days a week with no budget constraints when comparing this to Google Adwords, the investment into professional SEO services should be a no brainer.

If as a result of carrying out SEO a website achieves 10,000 new visitors in a week or month and then 10% to 30% of the visitors purchase a product or service then the financial return on investment will be high and if you compare this a publication in a magazine, booking an exhibition stand or using digital outdoor media which have little to no tangible ways of tracking a return on investment, SEO should not be looked at as a cost you do not want to pay, it should be a cost you need to look at how much can afford to spend and then can I spend more, obviously with the correct SEO agency.

Choosing an SEO Company Agency

Selecting an SEO Company or Agency to carry out services can be difficult and if you do not understand what it is that is being done and why then you need to educate yourself. You will find the more you understand the better questions that you can ask and identify the sharks. Do not trust organisations that do not rank organically themselves, the SEO industry should be the hardest to achieve success and if a company can achieve results for their own website then can achieve results for your business.

What are some myths about SEO?

What are the top 3-5 SEO areas where webmasters make the most mistakes?

seo service

SEO Search Terms

SEO keywords should be the most competitive keywords to achieve when carrying out search engine optimisation. Here is a list of keywords related to SEO showing search volumes:-

KeywordVolumeResultsSERP Features
seo33100771000000Knowledge Panel, Top Stories, Reviews, Featured Snippet
brighton seo360010200000Top Stories, Images, Site Links, Reviews, Tweet
majestic seo36007180000Top Stories, Site Links, Reviews, Video
seo agency london360018100000Local Pack, Reviews
seo services3600597000000Knowledge Panel, Local Pack, Reviews, Featured Snippet
what is seo3600760000000Instant Answer, Knowledge Panel, Top Stories, Reviews
seo agency2900204000000Local Pack, Reviews
seo checker290015100000Top Stories, Reviews
seo company2900506000000Local Pack, Reviews
seo london290088300000Local Pack, Top Stories, Images, Site Links, Reviews
seo services london290047400000Local Pack, Reviews
seo meaning240078500000Instant Answer, Knowledge Panel, Top Stories, Reviews
seo tools2400266000000Top Stories, Reviews, Featured Snippet
seo in guk19005910000Knowledge Panel, Top Stories, Reviews
seo kang joon190010900000Knowledge Panel, Top Stories, Reviews, Video
seo manchester190023100000Local Pack, Reviews
yoast seo19008940000Top Stories, Reviews
google seo1600784000000Top Stories, Reviews
seo consultant160075600000Reviews
seo definition1600252000000Instant Answer, Knowledge Panel, Reviews
seo analysis13000
seo audit130041700000Top Stories, Reviews
seo birmingham130011500000Local Pack, Reviews
seo company london130044800000Local Pack, Reviews, Featured Snippet
seo hero130054500000Top Stories, Images, Reviews
seo uk1300154000000Reviews
seo agency uk100038600000Reviews, Featured Snippet
seo analyzer100012800000Top Stories, Reviews
seo company uk100087300000Reviews, Featured Snippet
seo consultant london100010400000Local Pack, Reviews
seo course1000135000000Reviews
seo expert100097900000Local Pack, Top Stories, Images, Reviews
seo liverpool100014900000Local Pack, Top Stories, Images, Reviews
seo marketing1000477000000Knowledge Panel, Local Pack, Reviews, Featured Snippet
seo news1000516000000Top Stories
seo report1000261000000Top Stories, Reviews
seo website1000752000000Reviews
wordpress seo1000229000000Top Stories, Reviews
local seo880297000000Local Pack, Top Stories, Reviews
london seo88089100000Local Pack, Reviews
seo bristol8809180000Local Pack, Reviews
seo glasgow8808320000Local Pack, Top Stories, Images, Reviews
seo leeds8807780000Local Pack, Reviews
seo michael kodi880569000Top Stories, Site Links, Video
seo specialist88066900000Top Stories
free seo audit72021100000Top Stories, Reviews
free seo tools720210000000Top Stories, Reviews
seo blog720581000000
seo cardiff7205870000Local Pack, Top Stories, Images, Reviews
seo keywords720154000000Top Stories, Reviews, Featured Snippet
seo packages72057400000Images, Reviews
seo services uk720102000000Reviews, Featured Snippet
seo test720272000000Top Stories, Reviews
seo training720188000000Local Pack, Top Stories, Reviews
website seo checker7208130000Reviews, Video
what does seo stand for72045600000Instant Answer, Top Stories, Reviews
free seo checker5909240000Reviews
london seo consultant5900
seo check590309000000Reviews
seo essex5906000000Knowledge Panel, Top Stories, Reviews
seo expert london59020200000Local Pack, Top Stories, Reviews
seo freelancer59021600000Top Stories, Reviews, Video

SEO

SEO (search engine optimisation) is the process of improving a website to make it easier to understand when search engine spiders crawl the site. If the search engine can understand the content it will be included in the SERP results.

SEO HERO

How Much Does SEO Cost?

With the SEO industry being difficult to understand for business owners we thought we would help by writing this blog post about “How Much Does SEO Cost?“.

How Much Is SEO Per Month?

SEO ConsultantWith every SEO campaign, we work on we will face different obstacles and different competitors. This is important to understand at the start of the SEO journey. If we are working on local SEO for a relatively uncompetitive industry sector it should be easy to achieve rankings with a decent website built on a good platform providing the content is unique and well written. So in this instance, SEO per month may be relatively low cost covering basic hours of labour and resources.

When you then look at national or a global SEO campaign in a highly competitive sector, this will require a huge amount of work to achieve success and as a result this SEO campaign will require much more labour to achieve the SEO goal.

Due to this we would recommend steering clear of SEO companies who can price an SEO campaign for you instantly as this suggests they do not understand the tasks ahead of them. Also it is important to note that every website has a different past and if a website has been worked on by a less than decent SEO company you may find when you carry out a health check that the website backlink profile is a mess and require a lot of work to fix things before you can start moving a website forwards in the search engines.

It might be the case that the website domain name is also brand new with no historical past, so why would Google trust this website. New domains need more external work than historical domains so as a result of this we would question any SEO company able to price a campaign without researching into the domain historical past.

The cost of SEO will vary as a result of the research and also the country in which the work is being carried out. In the UK you need to spend on average for a decent SEO Consultant £35.00 to £110.00 per hour, so if you work on this factor you can see that a company quoting £50 per month simply isn’t going to be doing the job.

It is also important to note that the cost of the software used by SEO consultants is often paid for a monthly basis and the more the tools are used the more they cost. Without the core SEO tools it is difficult to carry out SEO services and this means the majority of SEO companies will be using the core software available and spending over £1,000 per month as a minimum.

Semrush SEO Costs

Ahrefs SEO Costs

Majestic SEO Costs

MOZ SEO Costs

If we then look at SEO products offered by companies like GoDaddy we wonder what exactly is being purchased here. This might be great and achieving results and we wish clients using the service success.

GoDaddy SEO services

So officially you need to look at the spend on SEO per month and think does this give an SEO consultant enough time to achieve your success which leads us to the question…

How Much Should I Spend On SEO Per Month?

The question of how much you should spend on SEO per month should be looked at in terms of the value it can add to your business. For example, if you sell products or services that cost £10,000 with a £2,000 markup then being number one in Google could bring sales that if you sold only five products or services in one month you will have £10,000 profit per month and this could be as a result of this spending £1,000 per month on SEO to achieve this, which would be a great ROI.

Another example, if you are a CCTV company paying £1,000 per month for SEO and you get 10 to 30 leads per month from commercial clients looking at spending £5,000 to £80,000 on CCTV and security with on-going maintenance and support then the £1,000 per month SEO would be a good investment and grow the business each month with new clients.

CCTV SEO Keywords

If you then factor in that you could be using Google Adwords and using just one keyword “CCTV systems” which Google suggests achieves 18,100 searches per month in the UK, you would need to spend a minimum of $1.14 per click, if you do the maths you need a huge budget per day to achieve 24 hour a day adverts to be shown.

Organic SEO would be showing 24 hours a day 7 days a week with no budget constraints and also there is a large majority of Internet users who simply do not click on Google Adwords and will bypass the ads looking for Google Maps listing to find local companies or the top organic search results to find what it is they are looking for.

It is clear that the value of SEO is huge to any business, so the question should be “Are we spending enough on SEO” not “how much should I spend on SEO per month”…

Do people in marketing positions understand Google Adwords

Do people in marketing positions understand Google Adwords with SEO companies paying to be in search results will marketing managers actually click and use the companies advertising.

If the SEO Companies were able to achieve SEO results for the product they are advertising they would be in the organic listings themselves surely?

Do people in marketing positions understand #GoogleAdwords