The Value Of Time

Have you ever thought about the effects of rushing a job?

In the Web Design and SEO World clients often want things done now! or Yesterday.

They never stop to take time to think that to be great you need time to achieve GREAT.

At Chameleon, we often get asked “How long will it take” for our web design and SEO tasks.

Clients come to us because of referrals, seeing other work we have completed or finding us top of Google but they often do not appreciate the time taken to achieve some of the amazing work we complete.

Trampoline Park Near Me

With the growing trend of trampoline parks appearing locally to everyone, the Trampoline keywords hit our radar for monitoring and from SemRush we can see:-

KeywordSearch VolumeKeyword Difficulty Index
trampoline11000085.19
trampoline park7400057.76
trampoline park near me2710050.82
trampoline park london810058.87
rush birmingham660078.17
total wipeout660074.65
indoor trampoline540066.27
trampoline park birmingham440063.38
trampolining london360062.17
trampoline park manchester290054.87

We notice that Rush in Birmingham has already got 6600 unique search queries a month and they are relatively new so we took a look at the website to understand if they are maximising the online efforts to achieve this growth using SEO to push and promote.

trampoline rush birmingham

The website on-page SEO looks good with the meta data:-

<title>Trampoline Park – Birmingham Trampolining – Rush UK</title>

<meta name=”descriptioncontent=”Discover Birmingham’s latest trampoline park. Ideal for children parties and trampoline activities. Visit our website and make a booking today!“/>


The page has H1 heading:-

<h1>Welcome To Rush Birmingham</h1>

So this is pretty good but missing the word Trampoline or Trampoline Park.


The H2 Headings, 4 in total:-

<h2>Ready to rush?</h2>

<h2>Upcoming Events</h2>

<h2>Facilities</h2>

<h2>Activities</h2>

This doesnt have any mention of Trampoline which if possible would be advisable.


And then the H3 Headings:-

<h3>After School Meal Deal</h3>

<h3>Weekly Autism and SEN Session</h3>

<h3>The Main Court</h3>

<h3>Extreme Dodgeball Courts</h3>

<h3>Trapeze</h3>

<h3>Holiday Camps</h3>

<h3>Schools, University and Youth Groups</h3>

<h3>Corporate Team Building</h3>

<h3>Rush Birmingham 360 Tour</h3>

Again if no H2 reference to Trampoline it would be advisable to have a H3 reference.


Note: There is a 360 tour which is outdated and not embedded on the website which would be better to keep the visitors on the site:-

We would recommend a refresh of this for 2018 and this is service we provide for Google Maps. This will help with conversions, and if your business hasnt got a tour you should consider having one.

Trampoline Park Near Me

So with this new activity growing across the UK and looking at the website Rush with a quick on-page SEO check of the core basics.

The web hosting is on a shared platform which we would recommend this site being on a unique IP. The site is slow and this will be a contributing factor:-

trampoline rush hosting

The domain name has been registered until 17/01/2026 which is good as Google knows this is a serious business in this for the long game.

Using our own in-house software our checks showed for Rush:-

Google United Kingdom (Birmingham, UK)
KeywordRanking URLSearch Vol.07-Mar
OrganicMap Pos
trampoline parkhttps://www.rushuk.com/birmingham/7400032
trampoline park near mehttps://www.rushuk.com/birmingham/3310012

Which means this is working for them well already.

So from an SEO consultants point of view – what should Rush do next?

They need to identify the keywords not performing and make a plan to achieve these keywords and also maintain the current ranking keywords in the top 3 positions of Google.

Monitor the current traffic to the site and look for areas of improvement. For example, a page with a high bounce rate needs the content checking.

Check the visitors can find the information they need quickly with as little amount of clicks as possible.

Look at Google Home voice search also. Check and fix any snippet data required to help Google voice search work well.

trampoline rush

We have ran a complete audit on the website and the results show that Rush are doing a lot right for Google:-

 

If you want a report for your website please get in touch with us. Also, how did you end up on our webpage reading this? – The power of the Internet has lead you to our website and we can make your business website take full advantage of the Internet and Google Search.

How To Get Top Of Google

what is seo

What Is SEO ?

In the dictionary SEO which is short for search engine optimization or search engine optimisation suggests “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

What Is SEO – Answered

SEO is making changes to a website in order to help search engines like Google understand the content on the website pages which will result in getting more visiting traffic to the website.

SEO Made Clearer

If we try to understand the importance of SEO we can use images as a simple way to explain this. Matt Cutts from Google discusses the alt attribute which is used by SEO companies to help Google understand images.

In this example, the SEO process explains how helped the search engine understand the images on the page will really help.

SEO Changes

Google makes improvements to its search algorithm very frequently and this means a good SEO Company like Chameleon will be monitoring the changes and understand what Google is now looking for. There are 70% of the basics of SEO that do not change. But areas of SEO will need to be improved or changed to keep a website up to date with the latest Google algorithm.

What Is SEO ?

So to answer the question What Is SEO ? it is a simple question to answer when you understand the why. An SEO Company takes will understand what a business does, the services they provide, the products they sell and then understand the keywords searched and the search volumes. Then check if the client’s website appears in Google today for these keywords.
If the client’s website can be shown to people using search engines to find the services and products that client offers then this can result is a sales lead or enquiry which should result in a return on investment.

The SEO company or agency will then make changes to the website to ensure Google understands the content and as a result, the website will appear in the search results.

An SEO Company will be needed to make many of the changes to ensure top positions in search results, but remember only one company can be number 1 in a search result organically which makes finding the best SEO agency that has a proven track record due to the fact that SEO results change and one SEO company might be doing things right today but what about the coming Google algorithm changes?

If you need your website to be in Google today, you can use Google Adwords to rank within search results, paying to appear for chosen keywords.

How To Get Top Of Google

Search Statistics and Bing Ads

We often get asked questions about  Bing ads being worth testing, and if to use Bing at all.

We thought we would take a random SEO client and look at the statistics. It is clear that Google dominates in this instance with:-

search statistics 2017

With the data we have it is clear that Googles organic traffic is over 50% of all traffic in this short period. Also Google PPC, with a small budget, is approximately 20% making Google the reason that 70% of this clients visitors land on the website.

Interestingly, Facebook is also key here with Mobile Facebook making up nearly 4% and Desktop Facebook 0.5%, which is more than double that of Bing traffic.

This example shows a client who ranks high in Google, and also high in Bing, making this a like for like comparison. However the client doesn’t use Bing ads.

According to NetMarketShare.com the desktop search engine market share is as follows:-

search engine market share statistics 2017

According to NetMarketShare.com the mobile search engine market share is as follows:-

search engine mobile market share statistics 2017

With search engine market share you have to also consider the browser because this will have an impact. If many new PC’s for example are coming out of the box with Microsoft Edge / Internet Explorer and then Bing.browser statistics 2007 to 2017

browser statistics IE 2007 to 2017

Should You Use Bing Ads

In the example here the client does not use Bing Ads and this is means there is a potential that extra traffic can be achieved if they were to use the Bing ads service:-should we use bing ads

With Bing Ads a lot companies are using them and it is very similar to how Google used to be many years ago with adverts positioned above the organic listing and to the right hand side of the listing.

A Bing search for “Birmingham SEO Services”:-

bing ads

Another example a Bing search for “Birmingham SEO Company”:-

Birmingham SEO Company

This is what Google also did for example in 2013:-

Now Google do not have ads on the right hand side and this has been a change they made and have stayed with for a number of years now.

google search

With any form of online advertising, using a professional company to carry out the process will save money for example:-

As a marketing agency, we have to use both Google AdWords and Bing Ads for our clients, as required. Costs with Bing Ads are a lot less due to less high level competition it seems and from our own findings the behaviour of Bing users is also different to that of the Google users which suggests a couple of things:-

  • Bing users are using the search engine due to a new PC or device and do not know how to change to Google – if this is the case the chances are very high that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
  • Bing users are using the search engine due to a new PC or device and do not care about Google – if this is the case the chances are very high again that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
  • Bing users are using the search engine due to not being a fan of Google.

This means that despite having a very small search engine market share compared to that of Google, it is worth testing what Bing Ads can achieve.

It is worth noting that you can import from Google Adwords into Bing:-

bing ads import

If you want to test Bing Ads and would like Chameleon to help call 0121 663 0456.

Breslins Group Thanks Chameleon on Twitter

One of clients Breslins Group the Business & Tax Advisers, Chartered Accountants in Birmingham, Coventry and Solihull has seen great business growth since working with us and have used Twitter to thank us for our services.

Breslins business tax advisers

The tweet comes following the success we have achieved for the company:-