On a daily basis as an SEO company, we get asked to investigate search behaviour to identify a specific industry sector and sometimes the keyword research shocks us. This week we have been asked to investigate “Waist Trainer” and one of the first things we found was that people search for this body shape changing product using the word “waste” which is obviously incorrect but shows how important our research can be. This is something that we found was common even the 1950’s and started with Marilyn Monroe and the shape of her figure looked like an hour glass.