We get excited when companies break the mould with advertising campaigns. The latest advert to appear on our radar is the “Taste The Bush” commercial by Premier Estate Wines.
This is Premier Estates Wine first ever TV advertising campaign and has been created with a cheeky wink, inviting you to #TasteTheBush. The global commercial features a clever double entendre and will stick in customers minds.
People will be sharing this saucy advert everywhere and it is currently pre-appearing before you watch content on sites such as the Huffington Post, Fox News, The Guardian and many others.
Wendy Glenn, the actress is a great choice for this advert. Wendy’s career began in the TV series Hollyoaks in 1995, she then moved to the Disney Club which helped to launch her film career. Her film roles include:- New Genesis (2016), 500 Miles North, World War Dead: Rise of the Fallen, Angelus, Crystal Skulls, And If Tomorrow, 11-11-11 and You’re Next to name but a few.
Premier Estates Wine founder Budge Dhariwal told us “The Taste The Bush Advert, captures the British humour and banter”.
The Premier Estates Wine company currently has great offers on their amazing award winning wine selection. Here are the discount codes you can use at their website: http://www.premierestateswine.co.uk/
Enjoy a case of 6 bottles of Award Winning Prosecco for only £36 with FREE delivery using the discount code ‘SP36’
Mixed case of black cap wines for only £24.00 with FREE delivery using ‘BC24’
Mixed case of sparkling wines for only £36.00 with FREE delivery using ‘SP36’
Mixed case of gold cap wines for only £30 with FREE delivery using ‘GC30’
Another great deal on offer is the Ask one of your friends to make a purchase using your personalized link and you get rewarded with a £5 Premier Estates Wine Gift Card.CLICK HERE
Advertising should hold customer focus and nothing gets attention better than humour.
Many advertisers will use humour in their campaigns, this is to attract attention to help people to remember the advert. A bland commercial will not be shared socially, but a funny advert will attract online attention by being shared on the likes of Facebook and Twitter. This create a viral situation meaning even more views compared to a safe and plain campaign which will be forgotten in days.
The Paper Mate Profile Pen advert with the Jack Hammer captures attention and delivers the message with great effect:-
We recently got involved creating a video to highlight the importance of safety for amateur racing drivers following a horrible crash at Cadwell Park involving Darren Langeveld and his racing Clio Cup 172 Racing Car.
The video went live 03/11/2014 and has already achieved over 100,000 views on YouTube and this is growing buy the hour.
This video seems to have hit home the importance of safety but also has angered the motorsport drivers and fans.
Why Did We Do This Cadwell Park Safety Video?
After the accident we were all just glad to see Darren O.K even with minor injuries, but after a short while a discussion was had about what to do with all the footage.
The car was scrap which was a great waste but perhaps it could have one more use so it was decided a film had to be made.
It would have been easy to produce a quick and not very slick name and shame campaign but the chance to perhaps save a few future lives seemed too good to miss.
Darren’s script was written and edited to be mostly positive and lean heavily towards safety and the joys of motorsport.
A lot of people had generously helped prepared the car and provide assistance with parts and so on. It only seemed right to thank them too.
On the day of the accident, I had done a lot of filming for fun so there was plenty of source material to work with.
The extra presenting and narration filming was taken in Aarons Autos garage next to the damaged car.
The setup was described to look from CCTV like something from the “War Of The Worlds”.
To be honest, when the final edit was completed everyone agreed it was a nice little safety video.
No-one had any idea how good response was going to be, it’s all a little shocking see all the threads and comments around the internet.
After the dust has settled, no-one will have made any money but if a few racers this year buy a HANS device after watching this video that’s fine by me.
Let’s hope next year’s racing season goes better for everyone and lessons have been learned.
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