Hosting

HOS – House Of Sparkles Website

It ihos home logos great to read about the HOS Home – House Of Sparkles success and this is what inspires others to go for it and set up their own business.

Mandy Hale’s quote is great here “There is nothing more beautiful than someone who goes out of their way to make life beautiful for others.”

The website HOS – House Of Sparkles setup by Layla Chapman back in 2016 with according to the Sun News Paper for just £40 is now a booming success with a turnover of £10.7 million. This is great to read and we really hope that people feel inspired by this but also understand that it takes a huge amount of hours and personal sacrifice with added luck to succeed. Previous failures often come before achieving success and the road to success is often difficult and we always admire success stories.

Successful people have a ridiculous level of persistence in making their dreams comes true and we see people here at Chameleon on a daily basis that want to make it online and we create a plan to achieve success for everyone from what we do, but often people never realise how much work is involved once you make it. We think it is easy to read articles like this forget this fact and it is important to have this in the back of your mind so not have false hope.

If you look at the likes of Sir Alan Sugar, he worked so hard to achieve the success he has today and he often refers back to his routes, even today in a tweet as he is attacked for being successful:-

Sir Alan Sugar Tweet

The road to success is a journey and you will never stop learning. Successful people learn new things every day improving a little and the snowball rolling effect makes them become great. This website success has been helped along due to celebrities such as Amanda Holden and Peter Andre and this is fantastic. We are sure that with the positive publicity the business it will grow even faster now as a result.

HOS Home Sun Article

We thought it would good to look to into this website further from an online marketing perspective because often success comes and businesses miss the basics. The growth of this company could come from hardwork, luck, organic growth, paid online advertising or something else and identify and help HOS achieve more growth from what we find.

When a business comes to us and asks us to audit a company we look into everything to understand and identify how success has been achieved.

We take a look at everything to understand what is good and what can be better, there is always something that can be better and we have been in the industry since 2001 and helped grow some of the most successful websites online today.

HOSHome.com – House Of Sparkles Website

The website HOS is currently looking lovely:-

HOS House Of Sparkles website hoshome.com

Back in December 2018 which is not very long ago at all the website didn’t look as nice and it very important to look at how a website develops and move forwards. Often changes are made a result of research to improve conversions or simply to improve the visual look. The HOS Home website looked like this:-

hoshome website 2018

The website in 2019 looks in-line with the competition and when we look behind the scenes at search engine optimisation aspects of the website it is missing vital information for Google to help it rank organically and this is something that HOS Home online development need to look at. Normally we would run and audit using our in-house software and then make positive changes after looking over the results.

The website is built using Shopify a hosted shopping website platform with multiple themes which requires very little programming experience. The website is using MailChimp for Shopify, Automatic Discounts, Searchanise, Covet Pics, Product Reviews Addon and MageWorx usage statistics as an example of plugins/extensions installed.

The website is hosted in Canada and on a server that is hosting websites we would not recommend to have in the same neighbourhood. We look at hosting as this is part of the search engines algorithm.

We found hoshome.com is hosted with over 1,000 other domains hosted on the same web server which uses IP address 23.227.38.32 and this web server is hosting web sites with explicit content. To show examples of the websites our system detected a simple ping command can be used to check the hosting to confirm this problem:-

HOS House Of Sparkles hosting

There is a possibility that all of the web sites on this web server may be affected as far as being blocked by web filtering software. Search engine rankings for all web sites using the same IP address may be affected as well. We always recommend looking at the IP address and ensuring a website is hosted correctly with a unique IP address and SSL certificate.

HOSHome.com – House Of Sparkles Website SEO Report

We have a complete SEO PDF report you can download here:

free seo report

When you carry out a Google search can see the company is paying for Google Adwords for its brand name to protect it presumably. However, this will result in people clicking on this and adding additional costs to the business when visitors are already heading to the website.

HOS House Of Sparkles Google

The home page www.hoshome.com meta title for example is <title>HOS Home | Luxury Furniture</title> and then the meta description is <meta name=”descriptioncontent=”Welcome to HOS Home. Affordable luxury furniture specialists. High end glamorous furniture at high street prices. A brand you can trust.“>

This could be improved but is in line with what Google is looking for in terms of the title and description.

If we then move to an internal page for example www.hoshome.com/collections/living-room we find the title is <title>Living Room Furniture | HOS Home</title> and the meta description is <meta name=”descriptioncontent=”The living room is where we spend the most time, create the best memories, and relax. For this, you need the perfect furniture for your living space. From sofas, coffee tables, media units & more. We have everything you need to design your living room interior.“>

This page could be improved to help tell search engines like Google what the content is about, but is a great starting point to achieve online success. It is clear that from only looking at a couple of internal pages they follow the same pattern. This shows that what we presume this is automatically generated meta titles and descriptions and the job is partially done right.

We scrapped the site to look to see what the Google spider would find and for example, we quickly found broken links on the website using our in-house developed scrapping software.

For example www.hoshome.com/pages/returns-policy we found a link created wrong:-

HOS House Of Sparkles broken link example

HOS House Of Sparkles broken link example code

You can see the coding is has been built as follows:-

<a href=”customerservice@hoshome.com”>customerservice@hoshome.com.</a>

In the screenshot, you can see also that another link has been built correctly, so this is a simple coding error when the page was created.

To fix this they need to add the “mailto:” which would create <a href=”mailto:customerservice@hoshome.com”>customerservice@hoshome.com.</a>

As we carry on looking into the site we spotted the site has been built with an error using two rel=”canonical” tags across the site.

If you look at the homepage for example:-

HOS House Of Sparkles canonical code

A website should only have one canonical tag.

canonical tag is the method used to inform search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs.

This is probably because it is being generated by Shopify and also by a second extension adding SEO data.

A very important factor of ranking online is the power / trust a website has and this helps search engines determine whether or not to trust the website content and also it helps to identify the business links the website may have and the subject content to help place the website in a category.

Looking below we can see out of 100 the website scores 11 in trust and 18 in citation.

hos home power trust seo

 

To compare that against another website for a reference we have used WayFair.com and you can see below the trust is 54 out of 100 in terms of trust and 63 in terms of citation. The higher the trust the better:-

wayfair power trust seo

To increase the trust carefully selected backlinks need to be found and this is a subject in the SEO world that causes many issues. Here at Chameleon, we identify only the perfect links to try and find that will add value and we help clients create links organically by creating content that can be shared adding value to the users.

Looking at the link text known in the SEO industry as anchor text the links can be seen below and the geographical location of the links:-

HOS home anchor text

If we take a look at the traffic the website is achieving it is attracting a large volume of visitors already, but the traffic cost is low and this is due to the keywords ranking:-

hoshome.com semrush

HOSHome.com – House Of Sparkles Ranking Keywords

When we look at what keywords the website is ranking for it appears to be attracting its traffic via the brand name “house of sparkles”:-

HOS Home Ranking Keywords

 

So from what we can see the website strength isn’t its online rankings for keywords, it is something else which points us to Social Media as the main growth point of this business.

In the footer of the website there are links to the following social media accounts:-

https://www.instagram.com/hoshome_/

HOS Home Instagram

The Instagram account has 116K followers, but when we look at the sharing of posts this is relatively low which makes us think this is a lot of bot type accounts.

https://www.facebook.com/houseofsparkles/

HOS House Of Sparkles Facebook

From what we can see with the linked Facebook page being broken / hidden we think that actual FaceBook page https://www.facebook.com/HOS-Home-1525053811125655/ is in the process of being merged.

https://www.facebook.com/HOS-Home-1525053811125655/

HOS Home Facebook page real

https://www.pinterest.co.uk/HOSparkles/

HOS Home Pinterest

It appears that this business has grown as a result of Facebook and then recommendations from friends, family and celebrities which shows the power of social media.

So What Would Chameleon Do Next?

We would look at the website and hosting, ensure all the site is Google friendly and fix all broken links. Ensure that all touch points are working, for example the Facebook link going to a dead page is not good.

We would carry out on-page SEO across the entire website and make it fully search engine friendly and increase the trust of the website to help search engines like Google rank the content and grow the traffic to the website for keywords that are not brand related. The website could then take the power of Google and increase business turnover without spending on advertising.

We would look at the images and get these ranked in Google search results for window shoppers to find by mistake and this would result in higher conversions because if people are actively looking for the products that are being sold by image then the very fact they click on the image to view it means they more than likely like what they see.

Download a PDF report –

If you would like to understand more about this or wish us look into your website or a competitors, please get in touch.

Hosting Company Name Servers

If you are looking for the nameservers for your hosting you would think that these are easy to find!

We often get clients asking us to help with simple things like this so we thought we would add a blog post with all the information so we can refer back to this in the future to save us hunting in Google.

What Are Nameservers?

Firstly a little help to make this clear in terms of what a name server actually is. A nameserver is the name that helps point your internet service provider to the actual server which controls the DNS for a domain name. It converts the name to a unique IP address and you will have a minimum of two nameservers which allows two access points to the DNS server as redundancy.
Every domain name has to have these records as these are what dictates which hosting company hosts the website files and email.

Heart Internet Nameservers

The Heart Internet nameservers are:

ns.heartinternet.co.uk
ns2.heartinternet.co.uk

Or you can use:

ns.mainnameserver.com
ns2.mainnameserver.com

123-REG Nameservers

The 123-reg nameservers are:

ns.123-reg.co.uk
ns2.123-reg.co.uk

GoDaddy Nameservers

The Godaddy nameservers are:

Standard DNS nameservers:

ns01.domaincontrol.com
ns02.domaincontrol.com

Example of Premium DNS nameservers:

pdns03.domaincontrol.com
pdns04.domaincontrol.com

CashParking DNS nameservers:

ns01.cashparking.com
ns02.cashparking.com

Quick Content DNS nameservers:

hpns01.domaincontrol.com
hpns02.domaincontrol.com

FastHosts Nameservers

The FastHosts nameservers are:

ns2.livedns.co.uk
ns3.livedns.co.uk

How Long Before Updates To Nameservers Are Live

After updating your domain name nameservers you must allow a minimum of 4 to 8 hours, preferably 24 hours for internet service providers to access these changes. Some Internet service providers will not update for 24 to 48 hours so you must wait.

You can check if the domain name details have actually changed by visiting WHOIS websites.

Web Hosting & Coding Effects Website Speed

We have been carrying out analysis over the last few days looking at hosting speed and code ensuring that we are using the best methods to build sites to help increase the speed of the Internet.

This analysis started life with this post “The Web Should Be Fast” which we published 4th November 2014.

We have been looking deeper into the realms of speeding up the way websites are delivered and looking for small improvements to help serve site files better.

Increase The Speed Of Your Website

There are various ways to increase the speed of your website and this starts at the hosting level. The hosting should be the correct level of hosting to serve the purpose and as an example a shared hosting costing £3.99 per month running a Magento website is going to be slow and not only will this website be slow, but probably every other website on the same hosting server.

If you require a website to be responsive and the platform is heavy such as Magento then you need to purchase hosting that is designed to cope and this will increase costs, but generally speaking the costs are small. OpenCart is a good platform that uses less resources and we have seen huge sites built on this platform be very quick on affordable hosting.

If you are using WordPress then shared hosting is fine due to WordPress being light on the resource requirements. With platforms like WordPress there are various plugins that can really help increase speed using things like W3 Total Cache or WP Super Cache. These both are used as WordPress Performance Optimization (WPO) frameworks that have been designed to improve page speed using Mod_Rewrite and Caching. This is the fastest method of serving pages using Apache mod_rewrite making websites load much quicker and thus improve the user experience.

W3 Total Cache and WP Super Cache Benefits:

  • Users have seen 10x improvement in overall site performance when fully configured
  • Improved conversion rates
  • “Instant” subsequent page views: browser caching
  • Optimized progressive render: pages start rendering quickly
  • Reduced page load time: increased visitor time on site; visitors view more pages
  • Improved web server performance; sustain high traffic periods
  • Up to 80% bandwidth savings via minify and HTTP compression of HTML, CSS, JavaScript and feeds

Website Server Speed Testing

We carried out testing comparing Facebook, Microsoft, Adobe, Ebay, Apple & AOL and since this testing we have carried out a couple of tweaks to improve things and we have re-tested and the results are pretty amazing.

Facebook, Microsoft & Adobe Hosting Speed & Coding Test Results:-

The testing is using the following URLs www.chameleonwebservices.co.uk, www.facebook.com, www.microsoft.com & www.adobe.com.

Web Hosting Speed Testing

Web Hosting Speed Testing

The results of this latest test show we have really stood strong against the tough competition.

We still needed to compare against Ebay, Apple and AOL to see how we do this time.

Ebay, Apple & AOL Hosting Speed & Coding Test Results:-

The testing is using the following URLs www.chameleonwebservices.co.uk, www.ebay.com, www.apple.com & www.aol.com.

Web Hosting  Speed Test

Web Hosting Speed Test

These test results are great for us and we can be proud of what we have achieved.

Hosting Speed & Coding Test using GT Metrix