How long does SEO take?

SEO How Long Does It Take

How long does SEO take?

One of the most frequently asked questions we get asked as a business is ‘how long does SEO take?’

Usually, this is a question proposed by potential new clients wanting to know how long it will be until they see results. Looking into the answer to this question, Google suggests approximately 4-6 months. However, this is a generalised answer and does not take into consideration your current situation. For some companies, it may take between the advised times but for others, it could take longer.

There are many factors which need to be considered and therefore it is a much more complicated process than people make it out to be. It isn’t a ‘do once kind of thing’ and it’s done. It requires you to be able to continually work on the optimisation of your website because like everything in the technological world we live in, things are changing daily.

The Google search engine is constantly working to make improvements to the way the information is gathered and the SERP results delivered back to users. This means as an SEO company we are constantly following the guidelines being set out by search engines like Google and ensuring our client’s websites are following these requirements and more.

The result from working consistently on a websites search engine is optimisation in continued growth.

Does seo work

Defining organic results

An improvement in organic results can look different between an agency such as Chameleon and a business. To an SEO agency, an increase in rankings could be an indicator of success. On the other hand, to a business, results might mean receiving conversations from their organic traffic. Due to this, it is imperative to understand that SEO is a process and therefore until your website appears within the top half of page one within the Google’s search results, it’s not likely to drive the results business owners require. However, every step taken to achieve these results is positive progress.

chameleon web services seo agency

How long will SEO take for your website?

There are many elements you need to consider in order to get your website ranking in search engine results and therefore to determine how long it will take for SEO to take effect, you will need to know where you are currently. Some general questions which you may ask yourself are, what keywords do you rank for and what position do you rank currently? As well as knowing where you are now, you may also want to consider where you want to be and the budget you are willing to put into search engine optimisation to achieve online success.

To further complicate things, it is a moving target. By this we mean, there are frequent SERP algorithm changes which have an effect on your rankings, competitors SEO campaigns and other variables which all contribute towards your end goal. All of these have to be taken into consideration when estimating how long SEO will take for your website.

To summarise, in selected cases we have found SEO to start working virtually instantly. However, for the majority, it can be months, even years to reach your goal depending on the keywords you are targeting.

Our SEO consultants are happy to have a chat regarding your current organic ranking positions, where you want to be and the required budget involved to achieve success.

SEO Company

SEO Company

SEO Tips for Beginners

The world of search engine optimisation (SEO) is both complex and ever-changing. Due to this, a lot of the information for in Google’s search results (SERPS) is out-of-date or irrelevant to the needs of a beginner trying to get some basic, easy wins.

In this article, we are going to give an overview of the SEO basics needed for beginners. If you combine the following information with some practice, your visibility in organic search should improve and therefore your website should rank higher in search engines such as Google.

Research and Relevant Keywords

There are many tools, both free and paid versions which are available to help you collect a selection of keywords together for your businesses SEO. Initially, you need to think of what potential customers may type in to find you. For small businesses, targeting local rather than national, this will be a combination of both what you do and where you do it.

seo tips for beginners

As well as using your own initiative and keyword research tools it may also be worth searching for your selected keywords. This is because when you search for keywords, suggested keywords will also appear in the search bar as you type. Also, there will be a range of suggested keywords at the bottom of the page, if there are any relevant ones, add them to your list.

Optimise your META Titles and Descriptions

After you have collected a list of keywords, the next thing you will want to do is optimise your META titles and descriptions. This is an SEO element which is not displayed on page but available to edit in your websites control panel or SEO plugin.

NOTE: Page titles are what are shown within Google’s search results so we are aiming to portray what the page is about as well as tempt a user to click on our listing rather than others.

Optimise your META Titles and Descriptions

Our advice would be to include what the page is about, where your services or products are available and who the audience is, if possible. In an ideal world, you would like the keyword at the beginning of the title to aid click-through and also, for possible ranking improvements.

Also, consider META descriptions. This element is edited in the same place at your META title.

Optimise Page Content

As well as optimising your META content, we also want to optimise our page content. Using the keywords we collected as part of your keyword research, we would look to add these into your copy throughout a number of methods. These include:

  • Headings – H1, H2, H3 etc.
  • Copy
  • Images

optimise page content

Primarily, optimise your headings and subheadings to increase your keywords – where it is natural to do so. The next step would be to create copy that not only promotes, but accurately describes your business. Within this copy, try and aim to include all keywords which relate to the subject matter you are writing about. Further optimisation can take place on images via the image name, alt text and image description.

Implement these basic SEO tips and follow our advice on how to do so and you will see an improvement in your rankings and traffic.  For those looking for more information, here at Chameleon Web Services we do offer SEO training courses as well as SEO packages.

SEO Company

The Value Of SEO

The power of the Internet in 2019 must be taken seriously and if your business is not achieving visitors to a website then you need to think about how you find services and products yourself?

If you need help or a FREE SEO Audit then get in touch.

 

Samsung S10 plus – Playback Stops in Lock Screen SOLVED

So you upgrade to the amazing Samsung Galaxy S10 Plus and love the phone. You then come to listen to music on Spotify and the playback keeps stopping. This is so frustrating, looking online we found many people like our office mobiles have the same issue.

Samsung S10 plus – Playback Stops in Lock Screen SOLVED

Technically the reason the phone is stopping Spotify is due to the new power management system on the S10 and S10+ and this means you need to tell the phone to allow Spotify to use battery and not sleep.

    • Go to SETTINGS
    • Click Search (Click on the magnifying glass)
    • Type “Sleep”
    • Click on “Sleeping apps”
    • Now find SPOTIFY and click on the icon to enter the setting for the APP.
    • samsung s10 plus sleeping apps
    • Now you will have the APP info related to SPOTIFY
    • Click on the BATTERY wording to enter the setting relating to the Battery usage for the SPOTIFY APP.
    • samsung 10 plus spotify sleeping lock screen
    • Now set “Allow Background Activity”:-
    • samsung s10 plus spotify sleeping

Spotify will now not go to sleep when listening to music allowing to listen to uninterpreted music – SOLVED.

If you find this useful please share this – many people the same issue and it was a real headache, yet simple to solve.

Concours Vehicles

Classic car storage and Supercar storage is a big business in the UK. The company Concours Vehicles was set up online at the beginning of June to open up a service to others.

concours vehicles domain name

This is a great example of what Chameleon can achieve and to provide some time frames around results.

The website was purchased NEW on the June 6th 2019 and this means it has no past, zero power or trust and Google has never come across the domain before. This is positive because it has a clean bill of health.

The website was built in WordPress our favoured platform with a holding page containing the core keywords and setup for Google to find. Behind the scenes the website was being built, new fresh handwritten content and images were loaded to the site and then we forced Google to come and get all the new page content.

The first thing needed is to rank for the brand name which should be easy:-

Concours Vehicle Solutions

Some SEO Companies often do not understand the very basics and the early stages are vital to achieving a quick growth for a new website. We setup the website perfectly for Google to understand and the result is instant and the graph above shows this clearly what can be achieved.

The next thing is to achieve other keywords and interestingly the company name being a word used all of the Internet related to cars, the word Concours and top of Google for “concours vehicle” is the Wikipedia page related to this subject. Concours d’Elegance is a term of French origin that means a “competition of elegance” and refers to an event where prestigious vehicles are displayed and judged. There are many websites talking about Concours Vehicles and cars based all over the world which means this is competitive.

 

google concours

This Google search shows that there are 89,700,000 website results in Google’s database and the SEO consultant has to make Google like this website more than all the others.

The content at this early stage is vital providing Google with the details it needs to understand what the website is about will result in success:-

Concours Vehicle

concours vehicles keyword 2

The graphs above show the quickly achieved results, note that position 200 is page 20 of Google and position 1 is top of Google.

Then the service related keywords need to follow and as an example “supercar storage”:-

supercar storage

supercar storage 2

You can see from the graphs the quick growth onto page one shows that a Chameleon SEO Consultant can quickly achieve growth for a brand new domain name without doing anything outside Google’s guidelines, simply doing what Google wants to find. This is natural organic SERP growth as the result of understanding the Google Algorithm.

.uk Rights of Registration

The .uk Right of Registration period ended on 25th June 2019.

All registrars who applied to be part of the release process and met the criteria to participate were contacted by Nominet via email on Wednesday 26th June with their allocation.

The final list of domains was published on 26th June. Those domains were made available in batches from the 1st of July- 5th July to participating registrars. This phase of the release process is now complete.

Domains still available after the stage one release will become generally available from 8th July for any registrar to register, including those using WDM.

What is the ‘release’ process?

It is the release of .uk domains where rights were not exercised by the deadline date and the domain can now be registered by someone other than the rights holder.

What is happening to the unclaimed .uk rights?

Reserved .uk domain names which were not registered by 25th June 2019 at 06:00 BST (UTC+1) were subject to a first phase release process that took place between 1st July and 5th July 2019.

Participating registrars were informed.

Any domains not registered during this period are available to all registrars via normal systems (EPP and WDM) from 8th July.

When will the domains become generally available using the standard .UK EPP and WDM?

Domains that were not registered in batch 1 (from 1st July) will become generally available through the standard .UK EPP connection and WDM one week later, i.e. on 8th July between 14.00 and 14:30 BST (UTC+1).  Batch 2 on 9th July during the same time period, batch 3 on 10th July etc.

The release schedule for Stage Two is as follows:

8th July – Batch 1: Domains beginning 0-9, a-b
9th July – Batch 2: Domains beginning c-f
10th July – Batch 3: Domains beginning g-m
11th July – Batch 4: Domains beginning n-s
12th July – Batch 5: Domains beginning t-z

Once the domains become available, they will then remain available until registered.

There is no sign-up process to take part in stage two of the release. This is a general release between 8th July and 12th July via the normal EPP and WDM systems.

Has Nominet run any awareness activity to registrants?

We ran a series of awareness activities on the lead up to 25th June targeting a broad business and consumer audience, influencers and selected vertical sectors. Our awareness campaign included national press and radio, tube advertising, social media and PR.

Has Nominet contacted registrants directly before the 25th June deadline?

We contacted registrants during the reservation period, including some targeted outreach in recent months. We wanted registrants to be aware that they had a right to their corresponding .uk domain, without feeling pressured into registering a domain they did not want.

Over the last five years our direct communications have included emailing or sending letters to rights holders. Most recently, we did this if we were unsure whether rights holders had received sufficient communication from their registrar.

A series of promotions were available to registrars to encourage take-up, supported by toolkits to support registrar messaging.

The following FAQs are all specific to stage one of the release process that happened between 1stJuly and 5th July 2019.

Can I sign up now? 

The deadline for participating registrars to meet the release process criteria for the main release phase has ended.  Unfortunately, registrars that did not sign up or meet the criteria were not be able to participate directly in the first phase of the release.

Where a RoR domain name is not registered through the main release phase 1st – 5th July, it will be available to register through the standard registration systems seven days later.

When will the release process take place?

The rights period ended on 25th June 2019 at 06:00 BST (UTC+1). The domains begin to be available to register from 1st July 2019.

What was the process for signing up to participate in the release process?

Registrars were given the opportunity to sign up to take part from 8th April to 3rd May 2019. The sign up has now closed and only those who registered by the deadline and have met certain criteria were able to participate in the release.

If I signed up to the release should I have received a confirmation email?

Yes, every registrar who signed up should have received a confirmation email on Friday 10th May. The email was sent to the email address as indicated by each registrar during the sign–up process. All registrars who signed up to participate have since been emailed on 26th June to confirm whether they met the criteria, and if so, their allocation of registration requests.

What is the mechanism for the rights release?

Registration of released domains during the release period (1st – 5th July) could only be made through a separate Right of Registration EPP connection. Those registrars who have signed up to the release and have met the criteria to participate were able to use the Right of Registration EPP connection to register the .uk domains.

EPP is instant and responses are received in near real time. As such we have chosen to provide an EPP mechanism that supports domains to be released in a manner that protects systems and ensures continuity of service for normal domain name operations. We provided advanced notice of the release mechanism so registrars who only use Web Domain Manager have had opportunity to arrange to use EPP.

What credit had to be met in order to participate?

Registrars needed to ensure that they had sufficient credit available to qualify for their tier. Remaining credit can be viewed within Online Services via the Billing Summary.

The amount of available credit also needed to take into account any normal registration and renewal levels.

We asked that any funds added to an account to increase the available credit were done well in advance of the 21st June. If funds were added via BACS, we asked that registrars included a reference such as account number and ‘RoR’ so we could ensure it was allocated to the relevant account in time.

Registrars were given the opportunity to also ask for an increase in their credit limit for the duration of the release to ensure that they could meet their anticipated demand.

*This figure was in addition to registrar standard registration and renewal activity and only applied to Nominet members. Non-members were asked to deposit multiples of the £80 +VAT registration fee per domain, per two–year registration. Minimum available credit figures include VAT​. For those who don’t pay VAT, registrars were only required to have the amount on the account as specified minus VAT.

How were allocations/registration requests decided?

To ensure the stability and reliability of our systems a finite number of registration requests per minute were available.

Our approach was to allocate a registrar to a tier that corresponded to the number of registrations they indicated they would be pursuing.  Registrars were asked to ensure sufficient funds were available to secure access to each tier.

We applied a 5% tolerance to the credit limits (reflecting a registrar’s ability to delete up to 5% or 5 domains, whichever is higher, prior to invoicing), and where available credit still falls short, we allocated the registrar to the next appropriate tier.

Are the requests per minute the same as originally set out?

The allocations were subject to take up and the number of qualifying registrars.  For the top tier, the requests for registration per minute remained at 150.  For tiers 2, 3 and 4, they increased to 75, 12 and 9 requests per minute respectively.

Is that different to the original approach?

We specified that only registrars who met the following criteria would be able to connect to the release system via a dedicated EPP connection:

  1. Had sufficient available credit on their account for their original allocated tier by Midday BST (UTC+1) on the 21st June​
  2. Connected to the .uk testbed and performed a login, contact create and a domain create operation against any domain

Our team got in touch with registrars who applied to help as many as possible take part in the release.

In what order were the domains released?

All domains with rights that were not registered by the rights holder were put into five batches in alphabetical order. Each batch was released at 14:00 BST (UTC+1) from 1st July to 5th July 2019.  All domains in a batch became available at the same time (14.00 BST UTC+1). Once the domain became available during the release period it then remained available throughout the release period.

The release date and time for each domain name with expired rights was available in Online Services on 26th June.

The release schedule is as follows:

Batch 1: Domains beginning 0-9, a-b

Batch 2: Domains beginning c-f

Batch 3: Domains beginning g-m

Batch 4: Domains beginning n-s

Batch 5: Domains beginning t-z

Domains released in batch 1 (1st July) became generally available through the standard .UK EPP connection and WDM one week later, i.e. on 8th July between 14.00 and 14:30 BST (UTC+1).  Batch 2 on 9th July, batch 3 on 10th July etc.