Univeral Solutions

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SEO Service

SEO Service

SEO Service providers are used to provide an expert assessment of a website and identify changes required to help the website grow within organic search results and this role is known as search engine optimization. After carrying out SEO on page changes the website should have increased visitors to the website as a result of obtaining the high-ranking positions in organic search results of search engines (SERP).

Does seo work

SEO Service Packages

SEO services will be provided in a variety of packages which will include keyword and keyphrase research, competitor audit and research, technical website SEO audit of on-page content and external backlinks, robots.txt and sitemap.xml to be created or checked, identification of required and missing content and then because no website is the same, identification of additional tasks to achieve success within the specific industry sector.

SEO Service Costs

How much should SEO services cost is a question that leads to many issues in the Industry. SEO services carried out correctly will have a huge impact on visitors to a website and this should provide new leads or product sales. With every website being different and having a completely different history it is never a simple question to answer. SEO service costs should be relevant to the required hours to achieve success. With this in mind, if you consider the standard hourly rate in the UK for an SEO Consultant is £55 to £125 per hour then an company offering services for £30 per month, you should question! what are they going to actually do and achieve?

To then take this further an SEO Company should install Google tracking in Search Console (Webmaster Tools) and Google Analytics to identify the current situation and also monitor the improvements. This analysis work alone can take a number of hours alone and for larger projects nearly an entire day.

Then carrying out an SEO on-page audit and backlink health check will require many hours of labour. And on top of this, there is the research into the competitors and the industry to identify the correct keywords for the business to achieve.

Every SEO agency will be using various software platforms which are all paid subscriptions like:-

The SEO service provider should also provide keyword rank tracking in the form of a report or client portal to monitor keyword positions with search volumes and compare growth to give transparency of the SEO service results.

If you then consider that organic SEO search results allow a website to be available 24 hours a day and 7 days a week with no budget constraints when comparing this to Google Adwords, the investment into professional SEO services should be a no brainer.

If as a result of carrying out SEO a website achieves 10,000 new visitors in a week or month and then 10% to 30% of the visitors purchase a product or service then the financial return on investment will be high and if you compare this a publication in a magazine, booking an exhibition stand or using digital outdoor media which have little to no tangible ways of tracking a return on investment, SEO should not be looked at as a cost you do not want to pay, it should be a cost you need to look at how much can afford to spend and then can I spend more, obviously with the correct SEO agency.

Choosing an SEO Company Agency

Selecting an SEO Company or Agency to carry out services can be difficult and if you do not understand what it is that is being done and why then you need to educate yourself. You will find the more you understand the better questions that you can ask and identify the sharks. Do not trust organisations that do not rank organically themselves, the SEO industry should be the hardest to achieve success and if a company can achieve results for their own website then can achieve results for your business.

What are some myths about SEO?

What are the top 3-5 SEO areas where webmasters make the most mistakes?

seo service

mobile phone signal strength

Mobile Phone Signal Strength Chart

Understanding what your mobile phone is telling you when you look at the signal strength status is important if you are having specific connection issues.

Symbol G on mobile phone signal status

The G symbol means GPRS (General Packet Radio Service) and this allows for voice calls and an Internet Speed of up to 50 kb/s. This will work for all normal data usage such as emails and app notifications but will not work for video.

Symbol E on mobile phone signal status

The E symbol means EDGE (Enhanced Data GSM Evolution) and this allows for voice calls and an Internet Speed of up to 100 kb/s. This will work for all normal data usage such as emails and app notifications but will not work for video.

Symbol 3G on mobile phone signal status

The 3G symbol means Third Generation which is also known as UMTS / WCDMA / CDMA2000 and this allows for voice calls and an Internet Speed of up to 2 Mb/s. This will work for all normal data usage such as emails and app notifications including video.

Symbol H/H+ on mobile phone signal status

The H/H+ symbol means HSPA (High-Speed Packet Access) and this allows for voice calls and an Internet Speed of up to 10 to 100 Mb/s. This will work for all normal data usage such as emails and app notifications including video.

Symbol 4G (LTE) on mobile phone signal status

The 4G (LTE)  symbol means Fourth generation or Long term evolution which is also known as LTE or WiMax and this allows for voice calls and an Internet Speed of up to 100 Mb/s. This will work for all normal data usage such as emails and app notifications including video.

Symbol No Symbol on mobile phone signal status

If no  symbol is being displayed this means If signal bars get more than 1 bar you can use voice calls only.

Blocking YouTube For Parental Control

how to block youtube

We have an interesting enquiry, for parental control reasons we asked how to block YouTube.

The basics had been done and this was blocking youtube.com at the router level and on a PC this was working.

However, the YouTube APP was still working on mobile devices and tablets so we were asked to help.

We looked at the traffic usage by the APP in the routing table and worked out that the APP actually uses different URL paths.

To Block YouTube On A PC and APPS

At the router to block completely YouTube on a PC, MAC or APP you need to block the following:-
youtube.com
youtu.be
ytimg.com
ytimg.l.google.com
youtube.l.google.com
googlevideo.com

Sky Broadband Shield – Blocking YouTube

Sky Broadband Shield is an online protection tool available at no extra cost to all Sky Broadband customers.

Sky provide a complete help site:- https://www.sky.com/help/articles/sky-broadband-shield-explained
However, they miss a trick here:-
Sky Broadband Shield help

How do you login to SKY Shield? You need to visit https://broadbandshield.sky.com/

Once logged into your SKY account you will find the main settings easy to use:-
Sky Broadband Shield Settings

You can then set up specific settings to suit your children with limits set to certain times.

To show an example here we setup PG only between the hours of 09:30 to 21:00. Outside of these hours, there will be no control in place.

You can also setup a viewing watershed allowing 18 rated viewing only between certain hours.

Sky Broadband Shield Settings watershed

When you change the timing of the Watershed this changes the time for the first tab also:-

Sky Broadband Shield Settings watershed settings

You can now set up more than simply blocking a website or domain. On the “Block & Allow website” tab you find the area to enter domains and to block YouTube you enter the information we supplied above:-

Sky Broadband Shield Settings Block Sites