Breslins Group Thanks Chameleon on Twitter

One of clients Breslins Group the Business & Tax Advisers, Chartered Accountants in Birmingham, Coventry and Solihull has seen great business growth since working with us and have used Twitter to thank us for our services.

Breslins business tax advisers

The tweet comes following the success we have achieved for the company:-

English Google Webmaster Hangout on Air

Kep up-to-date with the English Google Webmaster Hangout on Air

Google SEO Checker

If your competitors appear in Google and you find your website does not then the reason is quite simple. They have had Search Engine Optimisation known as SEO which is basic terms is checking to confirm a website delivers what Google needs to find in order to rank the website for chosen keywords. You can use website tools to check the SEO onpage optimisation to identify the basic problems and we have developed our own FREE Google SEO Checker.

FREE Google SEO Checker

A Google SEO Checker provided on a website for free will point you in the right direction to basic issues but you should be asking yourself “do i need an seo company” because the SEO subject is vast and you need a lot of paid tools to be able to carry out SEO efficiently and expert knowledge to get things right.

You also need to understand backlinks as these can be the best thing for your website or the damage that stops you ranking.

The Importance Of SEO Is Only Understood When You Understand How Google Works!

Now You Need To Understand The Importance Of Quality Backlinks For SEO?

Do You Need A Google SEO Checker or An SEO Company?

Hopefully if you have used our free Google SEO Checker for you website and then watched the videos from Google themselves you should be asking yourself “Do You Need A Google SEO Checker or An SEO Company?” and the answer is simple. If you have an online website that you want to rank on page one of Google organic search results then you need an SEO Consultant to look at your website and help you build success.

SEO Birmingham

When someone goes to Google and search’s “SEO Birmingham” as a keyword they are looking to find an SEO company that is based in Birmingham. Google has changed the algorithm to provide local search results that are more accurate. As a result in Birmingham to find an actual Birmingham company providing SEO services you will get not only Adwords and Organic Listing but also Map results to help you choose a local online marketing company.

SEO Birmingham

The latest changes to the Google Algorithm for local search results affects both Google Maps and web search with Google trying to make it easier to find a local based company within the location that your IP address when you searched. This works for both desktop and mobile devices using smart technology to locate users.

Everyone uses the Google Search Engine in a slightly different manner, for example some will search direct specific keywords and others will search questions. To explain this further some will search “Birmingham SEO Company” whilst others will search “SEO Birmingham” or even “SEO Company in Birmingham“. This means that you have to cover a large number of variations of keywords to be sure that you capture the complete audience you are looking for making SEO a difficult task.

As an SEO company the business sector we are in ourselves is one of the most difficult due to the fact that we compete with the SEO experts in our local areas.

Looking at the “SEO Birmingham” keyword we can see that Google also suggests related searches to “seo birmingham”:-

  • web design birmingham
  • seo agency birmingham
  • website seo birmingham
  • seo company birmingham
  • web optimisation
  • seo web design

These keywords are what Google is finding that would also provide you with what you are looking for. Most web companies are providing an SEO service so this is pretty accurate however some will outsource these tasks to companies like Chameleon as a white label service.

SEO Birmingham – Find A Trusted Company

How can we find from SEO Birmingham a Search Engine Optimisation company that can deliver the results you need and also ensure that you can trust the company to grow your business online.

There are various ways to check if an SEO company can achieve results for FREE and being as Chameleon has been in business since 2001 providing web services and providing SEO since 2009 to our clients, our own website and white label to other SEO companies with high rankings we have nothing to hide so we will show you a couple of ways to check the basics:-

Here you can check any SEO companies website URL and find out information about whether or not they can rank themselves within Google. The information is provided by this independent 3rd party company and this can provide a basic starting point.

Below is the main SEO Birmingham companies as a comparison to see everything in one place:-

SEO Birmingham

The information shows that Chameleon ranks for more keywords than any other SEO Birmingham company.

Other SEO tools that are available can provide information about the number of ranking keywords like the software platform SEM Rush which is used by most SEO companies:-

SEO Birmingham Company

You can produce this information here:-

The information provided by SEM Rush again shows that Chameleon is ranking for more keywords that any other SEO Birmingham company.

One of the most used software platforms in the SEO world is Majestic SEO and the company provides a leader board of SEO companies to show which companies are using the data well and Chameleon ranks in the top 5 SEO companies in the World:-

majestic SEO leaderboard

SEO Birmingham Advice

If you are reading this information then you are most likely looking to use an SEO company for the first time or you are already using one and feel the need to change. As an Internet Marketing company our job is to make our website found within Google search results and ensure visitors can find the information they are looking for.

As a company Chameleon is one of the most successful SEO Birmingham companies that is available to you with a trusted long standing history. We work hard to achieve client success and always go above and beyond what is is expected trying to break the bad mold that SEO companies are in.

So our advice to anyone in Birmingham looking for SEO is to give us a call and arrange a meeting with an SEO consultant to see what we can achieve for your business and then once we have achieved your success you can help us to change the negativity around this industry with your words of success to the people you are in contact with and grow the Chameleon even further.

Pound Shops Online

Poundland SEO

Being an SEO company we often find ourselves looking at spreadsheets of data which mean nothing to most people then identifying how website’s have achieved rankings in Google.

Today we have been looking at the Pound Shops Online and what surprised us most is the traffic volumes that are achieved for specific brand keywords.

Poundland on the high street represents AMAZING VALUE for money and has grown into a high street essential. Poundland’s first store opened in Burton Upon Trent in 1990 and there are now over 400 stores in the UK. In 2014 the company was floated on the London Stock Exchange and in 2015 Poundland exceeded over £1 billion turnover making this definitely a company to take note of.

This popular brand name which started off life on the high street now gets 301,000 searches per month alone for its own brand name. Comparing that to keywords like “sweets” which gets 40,500 and “stationery” which gets 27,100 it makes us take note of the consumer driven brand traffic. Even “Christmas presents” only gets 18,100 per month and the Disney film Frozen gets around 18,100 which mean consumers are hungry for bargains and hitting Google search for hot deals.

The keyword “pound shop” gets 18,100 searches per month and this is one of the biggest competitors to Poundland directly. traffic

Looking in Google Trends we can see a steady growth which has really taken off in the last 4 years.

Poundland Interest Over Time

Poundland Regional Interest

Related Topics & Searches

This investigation clearly shows a huge growth online for the brand and it’s no wonder others are producing similar ideas as the concept becomes heavily profitable.

My Supermarket –

In our research we looked in-depth at which has an amazing organic profile with 35.9 thousand keywords being ranked in Google. Looking at the keywords achieved for this domain it is very clear that SEO techniques work well.

Below is a list of keywords achieved with more than 10,000 searches per month.


Keyword Position Search Volume CPC
asda 8 6120000 £0.49
compare the market 13 1220000 £0.97
tesco groceries 5 368000 £0.33
tesco groceries 12 368000 £0.33
asda groceries 5 246000 £0.21
asda groceries 6 246000 £0.21
mysupermarket 1 201000 £1.74
asda price guarantee 9 165000 £3.93
tassimo 11 90500 £0.36
tesco online 14 90500 £0.49
my supermarket 1 74000 £3.52
asda online 2 60500 £0.31
tesco uk 2 60500 £0.40
lidl offers 18 60500 £0.09
tassimo pods 3 49500 £0.49
morrisons offers 4 49500 £0.40
aldi offers 5 49500 £0.10 14 49500 £0.72
tesco wine 12 49500 £0.27
tesco online shopping 7 40500 £0.92
sainsburys groceries 8 40500 £0.60
morrisons online 18 40500 £1.42
ferrero rocher 6 40500 £0.36
jack daniels 3 40500 £0.78
asda photo 15 40500 £2.29
jagermeister 9 40500 £0.63
slim fast 8 33100 £0.62
asda online shopping 6 33100 £0.54
asda toys 16 33100 £0.45 8 33100 £1.19
asda price 6 33100 £1.39
asda price 7 33100 £1.39
asda price 5 33100 £1.39
electric toothbrush 18 33100 £1.08
pancake mix 18 27100 £1.10
asda price check 6 27100 £3.10
asda price check 7 27100 £3.10
asda price check 4 27100 £3.10
asda price check 5 27100 £3.10
tesco toys 16 27100 £0.20
aldi uk 10 27100 £0.24
asda uk 2 27100 £0.62
supermarket 1 27100 £3.57
asdas 8 22200 £0.38
asdas 9 22200 £0.38
tesco shopping 5 22200 £1.31
grey goose 5 22200 £0.36
adsa 7 22200 £0.42
tesco offers 3 22200 £2.59
asda travel 11 22200 £1.27
baileys 4 22200 £0.71
pampers 6 22200 £0.95
tesco grocery 11 22200 £0.33
voss water 9 18100 £0.17
voss water 8 18100 £0.17
tahini 9 18100 £0.56
oral b electric toothbrush 15 18100 £0.73
weetabix 6 18100 £0.15
asda birthday cakes 4 18100 £0.08
asda birthday cakes 5 18100 £0.08
supermarket comparison 1 18100 £0.99
veuve clicquot 15 18100 £0.75
waitrose flowers 14 18100 £0.45
passata 8 18100 £0.61
passata 9 18100 £0.61
berocca 9 18100 £0.53
aptamil 8 18100 £1.90
haribo 19 18100 £0.34
pg tips 14 18100 £0.48
rice pudding 19 18100 £0.77
dorset cereals 6 18100 £0.74
southern comfort 3 18100 £0.76
asda shopping 6 18100 £0.30
price comparison 2 18100 £1.59
bacardi 4 14800 £0.71
cashback 17 14800 £1.06
glenfiddich 7 14800 £0.60
disposable camera 19 14800 £0.24
compare supermarket 1 14800 £2.40
pizza express offers 13 14800 £0.21
waitrose online 2 14800 £2.92
vegetables 13 14800 £1.49
lidle 16 14800 £0.16
nakd bars 16 14800 £0.70
maltesers 8 14800 £0.30
maltesers 7 14800 £0.30
sainsburys online 8 14800 £0.68
tesco flowers 17 14800 £0.55
sudafed 20 14800 £0.40
amaretto 6 14800 £0.81
kitchen towels 11 14800 £1.02
tesco online groceries 5 14800 £0.32
tesco online groceries 6 14800 £0.32
ben and jerry s 6 14800 £0.44 8 14800 £7.53
bargain pages 12 14800 £0.34
toblerone 6 14800 £0.20
gripe water 18 14800 £0.53
sainsbury online 15 14800 £1.29 8 12100 £1.03 7 12100 £1.03 6 12100 £1.03
tescos groceries 4 12100 £0.50
aveeno 9 12100 £0.30
reveal magazine 8 12100 £0.00
waitrose wine 20 12100 £0.22
asda cakes 3 12100 £0.12
morrisons online shopping 16 12100 £2.15 15 12100 £0.56
bombay sapphire 4 12100 £0.66
aldi special offers 10 12100 £0.23
rye bread 13 12100 £0.37
rye bread 14 12100 £0.37
tesco birthday cakes 3 12100 £0.43
tesco birthday cakes 4 12100 £0.43
asda bedding 11 12100 £0.59
smirnoff 4 12100 £0.98
walkers crisps 8 12100 £0.16
cetirizine hydrochloride 19 12100 £1.34
cow and gate 10 12100 £0.97
lindt chocolate 3 12100 £0.42
glenmorangie 10 12100 £0.61
tesco pharmacy 7 12100 £0.80
asda flowers 8 12100 £1.57
cigarettes 4 12100 £0.42
voltarol 15 12100 £0.45
tesco wine offers 11 12100 £0.16
stella artois 3 12100 £1.47
oral b 16 12100 £0.44

Using Majestic SEO we can compare domains to identify the SEO activity.
ExtBackLinks 142704 4743 811
RefDomains 4431 204 92
RefIPs 3146 132 80
RefSubNets 2606 121 79
ExtBackLinksEDU 395 0 0
ExtBackLinksGOV 47 22 0
RefDomainsEDU 25 0 0
RefDomainsGOV 15 4 0
CitationFlow 46 29 43
TrustFlow 34 25 17

The power differences can clearly be seen here showing SEO efforts in terms of backlink profiles. Another competitor which is following this platform is the 99p Stores.

99P Stores

Looking at the keywords for larger volumes that the 99p stores website achieves you can see Pound Land and Pound Shop appearing:-

Keyword Position Search Volume CPC
99p store 1 40500 £0.07
pound shop 11 18100 £0.24
99p stores 1 5400 £0.08
pound shop online 12 3600 £0.19
99p shop 1 2900 £0.09
99p 1 2400 £0.07
99p store jobs 1 2400 £0.35
online pound shop 13 2400 £0.19
pound shop uk 5 1600 £0.20
pound store 6 1600 £0.24
pound store 7 1600 £0.24
poundland store locator 8 1600 £17.46
the pound shop 8 1600 £0.18
99p store opening times 1 1300 £0.00
99p store opening times 2 1300 £0.00
one pound shop 6 1300 £0.37
pound shops 6 1000 £0.26
precision screwdriver set 14 1000 £0.72
pound shops online 10 880 £0.23

An interesting fact to look at here is the cost per click for Google Adwords for the keyword “poundland store locator” which is a steep £17.46. When you Google this keyword you can see the result of SEO work to achieve ranking on page one:-


poundland store locatorTo understand where these bargain companies fit into overall shopping U.K companies online we are using Alexa ratings information. Alexa gives competitive intelligence and strategic insights providing us with a benchmark in terms of traffic.

Company UK Rank Global Rank 32 1076 78 2819 119 4659 380 11046 409 14990 420 13155 481 17892 1556 52354 1817 69068 6617 139280 16480 391000

If you have never come across Alexa data before the lower the number the better, i.e. Tesco is the 32nd best website in terms of traffic in the UK and the Adsa is the 78th. Poundland achieves 1817th in terms of traffic which is very good when you compare this to the other 99p stores.

SEO Data

We have continued to investigate the websites looking at the backlink breakdown of follow and no follow links. We have compared the anchor text of the sites and where the links are coming from looking at all the referring domains. for example has links from Wikipedia and the BBC passing power and the most used anchor text keyword is “poundland” with 663 referring domains and 5,286 links in total.

New Backlinks


Lost Backlinks


We compare the profiles of the websites that link to the Poundland website in order to see how relevant the links are. For example, looking at the website’s that fall under the topic of “shopping” there are 144 external backlinks coming from 136 referring domains.

The SEO profile of the Poundland website is very good in terms of search engine optimisation. We found areas that they lack in but as with everything there is always room for improvement and with SEO it is actually one companies opinion over another and no one can be 100% correct. We have been working in the SEO industry for nearly 10 years and with our knowledge and testing we trust what we find and live by it for ourselves and our clients.

We have not published actual SEO information on this article as it would be wrong to share it in the public domain however further information is available on request.