West Midlands Police Website SEO Inspection

With our SEO research to understand more about what Google is doing with algorithm changes we follow specific websites and monitor the changes of websites to understand the effects things are having.

Understanding what Google is doing and what Google needs is vital to Search Engine Optimisation and as one of leading providers of SEO in the UK we monitor and track many high profile websites in varied sectors.

West Midlands Police Website

West Midlands Police Website SEO Inspection

The website URL for the West Midlands Police is www.west-midlands.police.uk and this has a backlinking profile that attracts links on a regular basis hitting peaks of 3000 per day at times and this profile has been growing since March 2011.

West Midlands Police SEO Backlinks

The overall result of the backlink profile is giving a trust flow of 50 and a citation flow of 42. The trust flow is a score based on quality, on a scale between 0 and 100. Sites closely linked to a trusted seed website achieve higher scores and websites that may have some questionable links have a lower score.

The Citation Flow is a also a score between 0 and 100 and this is a measure of link equity or “power” the website or link carries. Citation flow is used in conjunction with “Trust Flow” to understand the cleanliness, quality and power of a websites profile.

This score for the West Midlands Police Website is generated from 54,359 backlinks in the last 90 days and in the last 5 years the website has attracted 202,270 backlinks.

West Midlands Police SEO

It is important to look at what domains are linking to the website and these are referenced as referring domains, which in Google’s view are passing votes to the content on the website. The higher the profile of websites linking to content the better the content must be and also it must be important so Google take this content vary seriously. A website with no backlink’s has no authority on the subject matter.

West Midlands Police SEO Top 10 Referring Domains

The Police are always attracting links from websites and as an example the company Handlestore Ltd with the domain URL http://www.handlestore.com/ links to the police on their Google Plus page when they discuss security improvements. This is used in an attempt to show they are helping visitors by linking to authority websites. This is not so important to Google due to the fact it will actually tell Google to check out other websites for better content.

Handle Store SEO

This Google plus profile is the same as blog post and the company is promoting their website products and then linking to their own website and also trusted URL’s such as the West Midlands Police in order to grow the SEO backlink profile. Google will not really care much about this however and unless this is adding value to visitors the Google plus page itself adds no real value at all to the ranking of the main website URL.

To take a look at the Handle Store website it is clear that this company spends money / time creating backlinks that are not adding value:-

handlstore www.handlestore.com

handle store SEO power

To show an example of a backlink that adds no value, if anything a negative impact on the SEO profile:-

handle store SEO backlink

handle store seo

Google’s guidelines explain that they do not want to find paid for links and link farms. The reason for this is that it adds zero value to Internet users and makes Google’s job much larger. Websites that provide links in this manner are adding pollution to the Internet and add no value to a business owner or visitor.

This website has a TRUST problem and anyone with links on this website is more likely to have a decreased overall ranking position due to this for any keywords used.

The problem for this website is that the website itself has lots of poor quality linking to it.

This information here which has led us from the West Midlands Police Website to a furniture linking website shows how random the Internet is and what Google finds is often completely odd and random. It is for this reason that we have added this information in this article.

Looking back at the West Midlands Police backlinking profile there are 202 BBC backlinks:-

bbc SEO links

bbc seo links

bbc seo linking

The West Midlands Police website also has links from Government websites and as an example:-

Government seo links

All these links are picked up by Google and used to create a power profile which in return will provide an idea of trust. Due to the BBC and Government websites not selling links and being quality content with high profile websites linking to them also, these are some of the best links available on the Internet and this adds huge value to the West Midlands Police Website.

All these links are collated in Google’s database and the text used to link known as anchor text is then compiled to create a keyword profile:-

West Midlands Police Website Anchor Text

West Midlands Police Website Anchor Text

Looking at the profile there is a strange number link – 430539. west-midlands.police.uk so this stands out to be odd and on investigation we found:-

west-midlands-police-website-bad-links

west-midlands-police-website-bad-link

This is an un-trusted site and this is an example of a negative link pointing at the West Midlands Police website.

It is also important for Google to look at where the links are coming from in relation to location. The country the links are generated from pay an important part of SEO.

seo-links

The website content is inspected by the Google robots and all the data from the website is retrieved and then added to the Google database for the domain URL

http://seo-website-checker.chameleonwebservices.co.uk/web/west-midlands.police.uk

title tag

meta description

http://www.chameleonwebservices.co.uk/seo-tools/keyword-density-analysis/

  • There are 618 words on this page
  • Of those 618 words 511 words are linked ones
  • Of 618 words 110 are not linked
  • Of 110 non linked words 43 words are either stop words or have less than 3 characters
WordCount
police14
december10
crime10
latest7
advice7
information7
appeal7
abuse6
midlands5
contact5
2 Word phrasesCount
december 201610
back home6
west midlands5
midlands police5
full story5
read full5
police appeal4
latest news4
here for3
click here3
3 Word phrasesCount
read full story5
west midlands police5

css and javascript

headings

KeywordBody TextDensityTitleMeta keywordsMeta descriptionImage altLinks
police172.8%141421
crime101.6%02119
december101.6%000010
information71.1%00018
appeal71.1%01048
advice71.1%01007
latest71.1%00016
abuse61%00017
story61%00006
midlands61%11129
collision61%00037
contact50.8%00006
football40.6%00027
friday40.6%00004
involved40.6%00025
saturday40.6%00004
click40.6%00004
fatal40.6%00024
search40.6%00002
birmingham30.5%00003

Google’s Robots grabs:-

West Midlands Police Top of Page Skip to main content Police appeal following fatal collision Read full story Appeal launched after discovering a shotgun was fired into a bus Read full story Police appeal after fatal road collision Read full story CCTV released of men suspected of being involved in football disorder Read full story Trio convicted of terrorism offences Read full story Accessibility options West Midlands Police Preventing crime protecting the public and helping those in need Menu Contact us Menu Home Your local police Back Home Birmingham East Birmingham West Coventry Dudley Sandwell Solihull Walsall Wolverhampton Latest news Back Home View news Our videos Birmingham No Deal Wanted Caught on Camera Media queries Keeping you safe Back About us Back Home Executive team Our structure Diamond awards Getting involved History of the force Police and Crime Commissioner Police auctions Funeral items Behind the badge Back Behind The Crime blog Buses Cannabis disposal team Dogs Firearms licensing Football policing Forensic Investigators Guns Helicopter Motorways Offender management Operational Support Unit Organised Crime Preparing for emergencies Property seizures Summer album Tackling terrorism Traffic blog Vehicles WMPeople Misconduct outcomes Misconduct hearings WMP2020 Advice centre Back Accessing information Back Home Accessing Your Personal Information Civil Disclosure Unit Data Protection Freedom of information Chief Officer entitlements Campaigns Back Home Pickpockets Sentinel Forced marriage Domestic abuse Crime reduction Back Alcohol and violence Business crime Gun crime Home security Knife crime Pickpockets Robbery Scams Shop Theft Students Vehicle security Help and advice Back Academic research Advice for victims Anti social behaviour ANPR Bikesafe course Child sexual abuse Children and young people Domestic abuse Fines and fixed penalty notices Hate crime Honour abuse Mental Health Modern slavery Organising an Event Overseas visitor registration Radicalisation Rape and sexual violence Reporting road traffic collisions Stalking and harassment Stop and search Vehicle recovery scheme Advice leaflets Website Information Join the force Back Home Current vacancies PC recruitment Transferees WMP Associates Contact us Search Latest news Police appeal following fatal collision Monday 26 December 2016 Appeal launched after discovering a shotgun was fired into a bus Saturday 24 December 2016 Police appeal after fatal road collision Saturday 24 December 2016 CCTV released of men suspected of being involved in football disorder Saturday 24 December 2016 Trio convicted of terrorism offences Friday 23 December 2016 Elderly woman robbed in her home after hour long ordeal Saturday 24 December 2016 Life savings stolen in distraction burglary Friday 23 December 2016 No festive joy for football louts after WMP secures banning orders Friday 23 December 2016 Family of murdered man Surjit Takhar re appeal for information eight years after his death Friday 23 December 2016 Family pay tribute to man killed in Coventry collision Thursday 22 December 2016 View all our latest news stories Don t mask the abuse control isn t love Click for more on our Christmas domestic abuse campaign Ask Arita Click here for our latest campaign Darker Nights Click here for our latest campaign Community Project Funding now available Click here for more information Got a ticket Get advice on fines payment and speed awareness courses here Been involved in a crash Get help and advice here Ask The Police Answers to questions we are often asked If it s not an emergency call us 101 If life is in danger or a crime is in progress 999 More ways to contact us Contact your local team by entering your postcode Caught on Camera Recognise anyone in these CCTV images Most Wanted Spot anyone you know View the latest tweets across all our twitter accounts Tweets from WMPolice west midlands police all accounts Follow WMPolice westmidlandspolice Go to our YouTube channel to see our videos West Midlands Police Home Your local police Keeping you safe Advice Centre Latest news Contact us RSS feeds Information FAQs Search Copyright West Midlands Police 2016

The Overall SEO Result

The result of the content and the backlinking profile Google finds will then allow content to be shown in the search results.

west midlands police website traffic

west midlands police website traffic keywords

http://www.west-midlands.police.uk/ keyword ranking data spreadsheet.

The West Midlands Police Website ranks for keywords that Google decide are relevant and this is as an example:-

google search police jobs

In this example Google ranks the West Midlands Police Website number one in the search results. The content on the website is the most relevant to this search terms but due to the content structure the WM Jobs website is actually providing Google extra information in snippets and this is shown in today’s algorithm above the number one search result which is known as Google’s Quick Answer box.

wm jobs

This example shows how important SEO services are to a website. Even thou the West Midlands Police website is most relevant due to the content not being fully optimised and setup for the latest Google algorithm they actually loose traffic to the WM Jobs site.

To understand more about these pages we need to look at the data Google needs to find such as the title and meta description so that Google understands what the pages are about.

It is important to look at how How does Google Search works to understand more about what we need to provide Google in-order to rank well.

How does Google Search work?

SEO Titles, Meta Description and Meta Keywords

How much time should I spend on meta tags, and which ones matter?

West Midlands Police title = <title>Join the force &#8211; Latest jobs</title>
WM Jobs title = <title>Jobs with West Midlands Police</title>

Google uses however:-
West Midlands Police = Join the force – Latest jobs – West Midlands Police
WM Jobs = Jobs with West Midlands Police – WMJobs

You can see that Google is adding the site name to the title automatically.

How does Google choose titles for search results?

Also in the top 3 of the Google search results is Indeed.

Coded = <title>Police Jobs, vacancies in West Midlands Indeed.co.uk</title>
Google uses = Police Jobs, vacancies in West Midlands | Indeed.co.uk

It is clear that Google uses data and is manipulating the data it finds.

Looking at the Descriptions & Keywords:-

West Midlands Police does not have any description or keywords. Instead the website includes data known as Open Graph Tags which are used by Facebook. OG data promotes integration between Facebook and websites by creating objects with the same functionality as other Facebook objects.

<!– Jetpack Open Graph Tags –>
<meta property=”og:type” content=”website” />
<meta property=”og:title” content=”Join the force” />
<meta property=”og:description” content=”Latest jobs” />
<meta property=”og:url” content=”https://jobs.west-midlands.police.uk/” />
<meta property=”og:site_name” content=”Join the force” />
<meta property=”og:image” content=”https://s0.wp.com/i/blank.jpg” />
<meta property=”og:locale” content=”en_US” />
<meta name=”twitter:card” content=”summary” />

WM Jobs:-

<meta name=”description” content=”8 jobs with West Midlands Police to view and apply for now with WM Jobs”>

WM Jobs does not use meta keywords.

Indeed:-

<meta name=”description” content=”396 Police Job vacancies available in West Midlands on Indeed.co.uk. one search. all jobs.”>
<meta name=”keywords” content=”Police Jobs, vacancies in West Midlands, West Midlands careers, West Midlands employment, West Midlands job listings, West Midlands job search, West Midlands search engine, work in West Midlands”>

It is important to note that Google doesn’t use Meta Keywords since around 2009 but these are still used by other search engines such as Bing.

Google does not use the keywords meta tag in web ranking

USe of H1, H2 and H3 Headings

West Midlands Police:-

No H1 Headings

<h2>Current vacancies</h2>

<h3>Leave a Reply </h3>

<h3>Rewards &#038; Benefits</h3>

<h3>Latest Tweets</h3>

WM Jobs:-

<h1>West Midlands Police</h1>

<h2>About West Midlands Police</h2>

<h2>8 jobs with West Midlands Police</h2>

<h3>Business Analyst</h3>

Indeed:-

<h1>Police jobs in West Midlands</h1>

<h2></h2> – Various used for Job titles

No H3 Headings

Using H1, H2 and H3 headings are so important for on page SEO as this tells Google what the content is about on the pages. The ordering of H1 should follow a natural path. The H1 heading is at the top of the page and then H2 to break up content and then H3 inside the H2 content where needed.

Google uses this data and the algorithm is clever enough to work out the content on the page with the use of H1, H2, H3, etc heading tags. The algorithm has also worked out that some websites mess up the ordering or try to manipulate the content and this should be avoided.

More than one H1 on a page: good or bad?

On page content

The content on the page is then grabbed and this should be reflected in the above Titles, Meta data and headings. If Google finds unique content it doesn’t really care how pretty the page looks it will now want to use this content within search results and the ranking positions within search results is now down to the quality of the content and the information that has been provided + whether or not Google trusts the content.

A highly skilled SEO consultant can look at differences between websites and understand what is required to be competitive on page one of Google search results looking at the current websites already there.

SEO Is Vital To Online Success?

free seo advice

English Google Webmaster Hangout on Air

Playlist: English Google SEO Office Hours

Kep up-to-date with the English Google Webmaster Hangout on Air

Google SEO Checker

If your competitors appear in Google and you find your website does not then the reason is quite simple. They have had Search Engine Optimisation known as SEO which is basic terms is checking to confirm a website delivers what Google needs to find in order to rank the website for chosen keywords. You can use website tools to check the SEO onpage optimisation to identify the basic problems and we have developed our own FREE Google SEO Checker.

FREE Google SEO Checker

A Google SEO Checker provided on a website for free will point you in the right direction to basic issues but you should be asking yourself “do i need an seo company” because the SEO subject is vast and you need a lot of paid tools to be able to carry out SEO efficiently and expert knowledge to get things right.

You also need to understand backlinks as these can be the best thing for your website or the damage that stops you ranking.

The Importance Of SEO Is Only Understood When You Understand How Google Works!

Now You Need To Understand The Importance Of Quality Backlinks For SEO?

Is there a version of Google that excludes backlinks as a ranking factor?

Will backlinks lose their importance in ranking?

Do You Need A Google SEO Checker or An SEO Company?

Hopefully if you have used our free Google SEO Checker for you website and then watched the videos from Google themselves you should be asking yourself “Do You Need A Google SEO Checker or An SEO Company?” and the answer is simple. If you have an online website that you want to rank on page one of Google organic search results then you need an SEO Consultant to look at your website and help you build success.

Search Engines Promotion

Having a website that looks great and functions well with everything your target audience needs to find is step one to your online success.

The next step is search engine promotion which involves carrying out on-page changes to make the website 100% friendly to search engines and this means making it Google friendly.

An SEO Company like Chameleon will look over the website using software and manual checks from experience and also check the competitors actions in the sector. Then carry out carefully planned improvements to enhance the website for search engines.

Visually 99% of the time things do not change, it is coding changes and additions that required for the likes of Google to better understand the website.

This will result in the website being promoted within the search results because the website is now relevant to specific keywords.

For example Google “Birmingham SEO Company” and look for Chameleon. Our website appears number one in the organic search results because we are most relevant for the search within Birmingham.

To find out more and understand how to promote your website give Chameleon a call on 0121 663 0456 today.

 

SEO Birmingham

When someone goes to Google and search’s “SEO Birmingham” as a keyword they are looking to find an SEO company that is based in Birmingham. Google has changed the algorithm to provide local search results that are more accurate. As a result in Birmingham to find an actual Birmingham company providing SEO services you will get not only Adwords and Organic Listing but also Map results to help you choose a local online marketing company.

SEO Birmingham

The latest changes to the Google Algorithm for local search results affects both Google Maps and web search with Google trying to make it easier to find a local based company within the location that your IP address when you searched. This works for both desktop and mobile devices using smart technology to locate users.

Everyone uses the Google Search Engine in a slightly different manner, for example some will search direct specific keywords and others will search questions. To explain this further some will search “Birmingham SEO Company” whilst others will search “SEO Birmingham” or even “SEO Company in Birmingham“. This means that you have to cover a large number of variations of keywords to be sure that you capture the complete audience you are looking for making SEO a difficult task.

As an SEO company the business sector we are in ourselves is one of the most difficult due to the fact that we compete with the SEO experts in our local areas.

Looking at the “SEO Birmingham” keyword we can see that Google also suggests related searches to “seo birmingham”:-

  • web design birmingham
  • seo agency birmingham
  • website seo birmingham
  • seo company birmingham
  • web optimisation
  • seo web design

These keywords are what Google is finding that would also provide you with what you are looking for. Most web companies are providing an SEO service so this is pretty accurate however some will outsource these tasks to companies like Chameleon as a white label service.

SEO Birmingham – Find A Trusted Company

How can we find from SEO Birmingham a Search Engine Optimisation company that can deliver the results you need and also ensure that you can trust the company to grow your business online.

There are various ways to check if an SEO company can achieve results for FREE and being as Chameleon has been in business since 2001 providing web services and providing SEO since 2009 to our clients, our own website and white label to other SEO companies with high rankings we have nothing to hide so we will show you a couple of ways to check the basics:-

http://www.spyfu.com/uk/overview/domain?query=chameleonwebservices.co.uk

Here you can check any SEO companies website URL and find out information about whether or not they can rank themselves within Google. The information is provided by this independent 3rd party company and this can provide a basic starting point.

Below is the main SEO Birmingham companies as a comparison to see everything in one place:-

SEO Birmingham

The information shows that Chameleon ranks for more keywords than any other SEO Birmingham company.

Other SEO tools that are available can provide information about the number of ranking keywords like the software platform SEM Rush which is used by most SEO companies:-

SEO Birmingham Company

You can produce this information here:-

https://www.semrush.com/info/history/index.html/plot/line/15-01-2015/15-12-2015/www.chameleonwebservices.co.uk/uk/Or/www.seosilly.co.uk/uk/Or/www.spraymarketing.com/uk/Or/www.ricemedia.co.uk/uk/Or/www.essentialmarketer.com/uk/Or

The information provided by SEM Rush again shows that Chameleon is ranking for more keywords that any other SEO Birmingham company.

One of the most used software platforms in the SEO world is Majestic SEO and the company provides a leader board of SEO companies to show which companies are using the data well and Chameleon ranks in the top 5 SEO companies in the World:-

https://majestic.com/business

majestic SEO leaderboard

SEO Birmingham Advice

If you are reading this information then you are most likely looking to use an SEO company for the first time or you are already using one and feel the need to change. As an Internet Marketing company our job is to make our website found within Google search results and ensure visitors can find the information they are looking for.

As a company Chameleon is one of the most successful SEO Birmingham companies that is available to you with a trusted long standing history. We work hard to achieve client success and always go above and beyond what is is expected trying to break the bad mold that SEO companies are in.

So our advice to anyone in Birmingham looking for SEO is to give us a call and arrange a meeting with an SEO consultant to see what we can achieve for your business and then once we have achieved your success you can help us to change the negativity around this industry with your words of success to the people you are in contact with and grow the Chameleon even further.