Pound Shops Online

Poundland SEO

Being an SEO company we often find ourselves looking at spreadsheets of data which mean nothing to most people then identifying how website’s have achieved rankings in Google.

Today we have been looking at the Pound Shops Online and what surprised us most is the traffic volumes that are achieved for specific brand keywords.


Poundland on the high street represents AMAZING VALUE for money and has grown into a high street essential. Poundland’s first store opened in Burton Upon Trent in 1990 and there are now over 400 stores in the UK. In 2014 the company was floated on the London Stock Exchange and in 2015 Poundland exceeded over £1 billion turnover making this definitely a company to take note of.

This popular brand name which started off life on the high street now gets 301,000 searches per month alone for its own brand name. Comparing that to keywords like “sweets” which gets 40,500 and “stationery” which gets 27,100 it makes us take note of the consumer driven brand traffic. Even “Christmas presents” only gets 18,100 per month and the Disney film Frozen gets around 18,100 which mean consumers are hungry for bargains and hitting Google search for hot deals.

The keyword “pound shop” gets 18,100 searches per month and this is one of the biggest competitors to Poundland directly.

poundland.co.uk traffic

Looking in Google Trends we can see a steady growth which has really taken off in the last 4 years.

Poundland Interest Over Time

Poundland Regional Interest

Related Topics & Searches

This investigation clearly shows a huge growth online for the brand and it’s no wonder others are producing similar ideas as the concept becomes heavily profitable.

My Supermarket – www.mysupermarket.co.uk

In our research we looked in-depth at www.mysupermarket.co.uk which has an amazing organic profile with 35.9 thousand keywords being ranked in Google. Looking at the keywords achieved for this domain it is very clear that SEO techniques work well.

Below is a list of keywords achieved with more than 10,000 searches per month.


KeywordPositionSearch VolumeCPC
compare the market131220000£0.97
tesco groceries5368000£0.33
tesco groceries12368000£0.33
asda groceries5246000£0.21
asda groceries6246000£0.21
asda price guarantee9165000£3.93
tesco online1490500£0.49
my supermarket174000£3.52
asda online260500£0.31
tesco uk260500£0.40
lidl offers1860500£0.09
tassimo pods349500£0.49
morrisons offers449500£0.40
aldi offers549500£0.10
tesco wine1249500£0.27
tesco online shopping740500£0.92
sainsburys groceries840500£0.60
morrisons online1840500£1.42
ferrero rocher640500£0.36
jack daniels340500£0.78
asda photo1540500£2.29
slim fast833100£0.62
asda online shopping633100£0.54
asda toys1633100£0.45
asda price633100£1.39
asda price733100£1.39
asda price533100£1.39
electric toothbrush1833100£1.08
pancake mix1827100£1.10
asda price check627100£3.10
asda price check727100£3.10
asda price check427100£3.10
asda price check527100£3.10
tesco toys1627100£0.20
aldi uk1027100£0.24
asda uk227100£0.62
tesco shopping522200£1.31
grey goose522200£0.36
tesco offers322200£2.59
asda travel1122200£1.27
tesco grocery1122200£0.33
voss water918100£0.17
voss water818100£0.17
oral b electric toothbrush1518100£0.73
asda birthday cakes418100£0.08
asda birthday cakes518100£0.08
supermarket comparison118100£0.99
veuve clicquot1518100£0.75
waitrose flowers1418100£0.45
pg tips1418100£0.48
rice pudding1918100£0.77
dorset cereals618100£0.74
southern comfort318100£0.76
asda shopping618100£0.30
price comparison218100£1.59
disposable camera1914800£0.24
compare supermarket114800£2.40
pizza express offers1314800£0.21
waitrose online214800£2.92
nakd bars1614800£0.70
sainsburys online814800£0.68
tesco flowers1714800£0.55
kitchen towels1114800£1.02
tesco online groceries514800£0.32
tesco online groceries614800£0.32
ben and jerry s614800£0.44
bargain pages1214800£0.34
gripe water1814800£0.53
sainsbury online1514800£1.29
tescos groceries412100£0.50
reveal magazine812100£0.00
waitrose wine2012100£0.22
asda cakes312100£0.12
morrisons online shopping1612100£2.15
bombay sapphire412100£0.66
aldi special offers1012100£0.23
rye bread1312100£0.37
rye bread1412100£0.37
tesco birthday cakes312100£0.43
tesco birthday cakes412100£0.43
asda bedding1112100£0.59
walkers crisps812100£0.16
cetirizine hydrochloride1912100£1.34
cow and gate1012100£0.97
lindt chocolate312100£0.42
tesco pharmacy712100£0.80
asda flowers812100£1.57
tesco wine offers1112100£0.16
stella artois312100£1.47
oral b1612100£0.44

Using Majestic SEO we can compare domains to identify the SEO activity.


The power differences can clearly be seen here showing SEO efforts in terms of backlink profiles. Another competitor which is following this platform is the 99p Stores.

99P Stores

Looking at the keywords for larger volumes that the 99p stores website achieves you can see Pound Land and Pound Shop appearing:-

KeywordPositionSearch VolumeCPC
99p store140500£0.07
pound shop1118100£0.24
99p stores15400£0.08
pound shop online123600£0.19
99p shop12900£0.09
99p store jobs12400£0.35
online pound shop132400£0.19
pound shop uk51600£0.20
pound store61600£0.24
pound store71600£0.24
poundland store locator81600£17.46
the pound shop81600£0.18
99p store opening times11300£0.00
99p store opening times21300£0.00
one pound shop61300£0.37
pound shops61000£0.26
precision screwdriver set141000£0.72
pound shops online10880£0.23

An interesting fact to look at here is the cost per click for Google Adwords for the keyword “poundland store locator” which is a steep £17.46. When you Google this keyword you can see the result of SEO work to achieve ranking on page one:-


poundland store locatorTo understand where these bargain companies fit into overall shopping U.K companies online we are using Alexa ratings information. Alexa gives competitive intelligence and strategic insights providing us with a benchmark in terms of traffic.

CompanyUK RankGlobal Rank

If you have never come across Alexa data before the lower the number the better, i.e. Tesco is the 32nd best website in terms of traffic in the UK and the Adsa is the 78th. Poundland achieves 1817th in terms of traffic which is very good when you compare this to the other 99p stores.

SEO Data

We have continued to investigate the websites looking at the backlink breakdown of follow and no follow links. We have compared the anchor text of the sites and where the links are coming from looking at all the referring domains.

Poundland.co.uk for example has links from Wikipedia and the BBC passing power and the most used anchor text keyword is “poundland” with 663 referring domains and 5,286 links in total.

New Backlinks


Lost Backlinks


We compare the profiles of the websites that link to the Poundland website in order to see how relevant the links are. For example, looking at the website’s that fall under the topic of “shopping” there are 144 external backlinks coming from 136 referring domains.

The SEO profile of the Poundland website is very good in terms of search engine optimisation. We found areas that they lack in but as with everything there is always room for improvement and with SEO it is actually one companies opinion over another and no one can be 100% correct. We have been working in the SEO industry for nearly 10 years and with our knowledge and testing we trust what we find and live by it for ourselves and our clients.

We have not published actual SEO information on this article as it would be wrong to share it in the public domain however further information is available on request.

What Is Citation In SEO

Marketing IdeasCitation for SEO

SEO is a marketing tool with many variables depending on your business and sales strategies. There are many parts to Search Engine Optimisation which can be quite confusing. A common question we get asked at Chameleon is “What is a Citation for SEO?”

This article will break down the Citation process into core components to help explain things clearly.

What on earth is a Citation?

A Citation is a mention of your business name on another website, this can of course include a backlink to your website but it’s not necessary to have one. That explanation is a simple as it gets. No need for complicated waffle.

So why are citations so important for S.E.O?

Google use Citations as part of their Search Algorithm to determine how to rank your site in the Search Engines against competing websites.

A simple example for small and local businesses is as follows, if your Cake Shop has more citations than the other Cake Shops in the area, you are more likely to rank higher than them in the Search Engine results.

Is your Business Real?

If you have an office, shop or unit with an address then surely consider yourself to be real. Citations are tools Google use to verify your business is actually real. Getting website Citations often require verification via postcards or phone, especially from high quality ones which are less likely to be fake or manipulated. Citations from trusted sites are usually more difficult to obtain.

These website Citations, are they all equal?

No, citations from large and important sites such as BBC.co.uk will carry far more power than a citation from a new or small website. If your business is local then getting Citations from a local Chamber of Commerce or other trusted local directories will help improve your online profile within the surrounding business community. It all helps the Search Engines to believe you are a trusted local business.

How does this actually help me?

In real terms you are more likely to be found by online customers looking for the goods and services you provide. As with all things S.E.O, it’s a basic principle but there’s a lot more to it if you research the matter thoroughly. Maintaining consistency with your name, address, postcode, business reviews and listing on Google+ Local helps a lot. The content and popularity of your site along with many other factors helps to build trust in your company as a genuine service provider in local area.

SEO and Citations for Small Businesses

As you may have just read, for any small business in cities or towns citations are a useful way to ensure your online profile gains power gaining visibility within locally driven search queries.

If you have any questions about Citations for your local business or Small business SEO, please get in touch so we can help.

Birmingham SEO

There are many companies in Birmingham offering SEO services but who can offer you the best range of online marketing services at the most affordable prices with a proven track record?

Look no further than Chameleon Web Services for Birmingham SEO Internet marketing services.

Birmingham SEO

Birmingham SEO

Make your business a success with Chameleon Web Services leading Birmingham based Search Engine Optimisation company offering everything from SEO to Web Design, Google Adwords and Google Business Photos.

We have been in this Industry since 2001 and have some of the most experienced staff in Birmingham. Chameleon is an official Google partner work Google Adwords and Search including Google Business View.

Read more about our SEO Birmingham work.

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