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Why is SEO important?

how important is seo

Working in SEO we have to answer questions like ‘why is SEO important?’ every time we get onto the topic of job roles.

We usually brush over the topic, making dramatic, over the top claims such as ‘without SEO no one would be found on Google’, but the truth is SEO is essential for all companies. From the local plumber with a five-page website to the biggest management consultancy firm with over a thousand URLs, every business, big or small, can benefit.

Google Organic Search is the most important source of traffic

When most people search for something on the internet, they tend to head straight to Google. According to Statista, as of June 2019, Google held 87.64% market share in search engines in the UK. Bing, the next most used search engine, only had 8.2% market share.

If you’re targeting new customers, growing your rankings organically is crucial. Although establishing a loyal client base is very important, SEO will bring in new clients. Your website will be easier for new customers to find if you are ranking for keywords instead of just your brand name.  As potential shoppers will search for keywords rather than specific companies. SEO is vital if you’re looking to grow your business and expand your clientele.

SEO agencies have the software to boost your rankings

Whilst targeting Google might be obvious, using a professional agency might be less so. Although there are many blogs and tutorials on SEO online, the tips and tricks can only go so far and how up-to-date or accurate is the information. Not only do digital marketing experts have the training and specialised knowledge, but they also have access to specific software that will allow them to research the keywords most relevant to your business. An SEO specialist will then target the keywords most relevant to your products or services and bring in the right traffic.

The Google algorithm is always changing

One of the most frustrating things about working in SEO is the constant shift in the Google algorithm. Every day, Google changes the way it ranks websites and crawls them for relevant content. For instance, once upon a time, mentioning the keyword as many times as possible on a page, was standard practice for SEO consultants. Recently, however, Google has changed its algorithm to limit ‘keyword stuffing’ – referencing the keyword as much as you could.

Doing SEO for a website is a full-time job. If the Google algorithm changes without your knowledge, your rankings will start to drop.  An SEO consultant will know the latest changes to the algorithm and edit your website accordingly, keeping your website on page one of Google.

Page one is the only place you’ll be clicked

Finally, SEO is particularly important because if you are not on page one of Google or in the top ten, you will not get the required organic traffic at all to grow your business. As most people are lazy and want instant information, they are unlikely to scroll further than page one. As there are so many companies competing for page one, if you don’t focus on maximising your SEO, your website will not receive much organic traffic.

There are many benefits of paying for SEO services, as you’ve read above. Being on page one of Google for your chosen keywords is one of the most effective ways of broadening a client base and bringing in more traffic to your site, something relevant for all businesses, big or small.

SEO Service

SEO Service

SEO Service providers are used to provide an expert assessment of a website and identify changes required to help the website grow within organic search results and this role is known as search engine optimization. After carrying out SEO on page changes the website should have increased visitors to the website as a result of obtaining the high-ranking positions in organic search results of search engines (SERP).

Does seo work

SEO Service Packages

SEO services will be provided in a variety of packages which will include keyword and keyphrase research, competitor audit and research, technical website SEO audit of on-page content and external backlinks, robots.txt and sitemap.xml to be created or checked, identification of required and missing content and then because no website is the same, identification of additional tasks to achieve success within the specific industry sector.

SEO Service Costs

How much should SEO services cost is a question that leads to many issues in the Industry. SEO services carried out correctly will have a huge impact on visitors to a website and this should provide new leads or product sales. With every website being different and having a completely different history it is never a simple question to answer. SEO service costs should be relevant to the required hours to achieve success. With this in mind, if you consider the standard hourly rate in the UK for an SEO Consultant is £55 to £125 per hour then an company offering services for £30 per month, you should question! what are they going to actually do and achieve?

To then take this further an SEO Company should install Google tracking in Search Console (Webmaster Tools) and Google Analytics to identify the current situation and also monitor the improvements. This analysis work alone can take a number of hours alone and for larger projects nearly an entire day.

Then carrying out an SEO on-page audit and backlink health check will require many hours of labour. And on top of this, there is the research into the competitors and the industry to identify the correct keywords for the business to achieve.

Every SEO agency will be using various software platforms which are all paid subscriptions like:-

The SEO service provider should also provide keyword rank tracking in the form of a report or client portal to monitor keyword positions with search volumes and compare growth to give transparency of the SEO service results.

If you then consider that organic SEO search results allow a website to be available 24 hours a day and 7 days a week with no budget constraints when comparing this to Google Adwords, the investment into professional SEO services should be a no brainer.

If as a result of carrying out SEO a website achieves 10,000 new visitors in a week or month and then 10% to 30% of the visitors purchase a product or service then the financial return on investment will be high and if you compare this a publication in a magazine, booking an exhibition stand or using digital outdoor media which have little to no tangible ways of tracking a return on investment, SEO should not be looked at as a cost you do not want to pay, it should be a cost you need to look at how much can afford to spend and then can I spend more, obviously with the correct SEO agency.

Choosing an SEO Company Agency

Selecting an SEO Company or Agency to carry out services can be difficult and if you do not understand what it is that is being done and why then you need to educate yourself. You will find the more you understand the better questions that you can ask and identify the sharks. Do not trust organisations that do not rank organically themselves, the SEO industry should be the hardest to achieve success and if a company can achieve results for their own website then can achieve results for your business.

What are some myths about SEO?

What are the top 3-5 SEO areas where webmasters make the most mistakes?

seo service

SEO Search Terms

SEO keywords should be the most competitive keywords to achieve when carrying out search engine optimisation. Here is a list of keywords related to SEO showing search volumes:-

KeywordVolumeResultsSERP Features
seo33100771000000Knowledge Panel, Top Stories, Reviews, Featured Snippet
brighton seo360010200000Top Stories, Images, Site Links, Reviews, Tweet
majestic seo36007180000Top Stories, Site Links, Reviews, Video
seo agency london360018100000Local Pack, Reviews
seo services3600597000000Knowledge Panel, Local Pack, Reviews, Featured Snippet
what is seo3600760000000Instant Answer, Knowledge Panel, Top Stories, Reviews
seo agency2900204000000Local Pack, Reviews
seo checker290015100000Top Stories, Reviews
seo company2900506000000Local Pack, Reviews
seo london290088300000Local Pack, Top Stories, Images, Site Links, Reviews
seo services london290047400000Local Pack, Reviews
seo meaning240078500000Instant Answer, Knowledge Panel, Top Stories, Reviews
seo tools2400266000000Top Stories, Reviews, Featured Snippet
seo in guk19005910000Knowledge Panel, Top Stories, Reviews
seo kang joon190010900000Knowledge Panel, Top Stories, Reviews, Video
seo manchester190023100000Local Pack, Reviews
yoast seo19008940000Top Stories, Reviews
google seo1600784000000Top Stories, Reviews
seo consultant160075600000Reviews
seo definition1600252000000Instant Answer, Knowledge Panel, Reviews
seo analysis13000
seo audit130041700000Top Stories, Reviews
seo birmingham130011500000Local Pack, Reviews
seo company london130044800000Local Pack, Reviews, Featured Snippet
seo hero130054500000Top Stories, Images, Reviews
seo uk1300154000000Reviews
seo agency uk100038600000Reviews, Featured Snippet
seo analyzer100012800000Top Stories, Reviews
seo company uk100087300000Reviews, Featured Snippet
seo consultant london100010400000Local Pack, Reviews
seo course1000135000000Reviews
seo expert100097900000Local Pack, Top Stories, Images, Reviews
seo liverpool100014900000Local Pack, Top Stories, Images, Reviews
seo marketing1000477000000Knowledge Panel, Local Pack, Reviews, Featured Snippet
seo news1000516000000Top Stories
seo report1000261000000Top Stories, Reviews
seo website1000752000000Reviews
wordpress seo1000229000000Top Stories, Reviews
local seo880297000000Local Pack, Top Stories, Reviews
london seo88089100000Local Pack, Reviews
seo bristol8809180000Local Pack, Reviews
seo glasgow8808320000Local Pack, Top Stories, Images, Reviews
seo leeds8807780000Local Pack, Reviews
seo michael kodi880569000Top Stories, Site Links, Video
seo specialist88066900000Top Stories
free seo audit72021100000Top Stories, Reviews
free seo tools720210000000Top Stories, Reviews
seo blog720581000000
seo cardiff7205870000Local Pack, Top Stories, Images, Reviews
seo keywords720154000000Top Stories, Reviews, Featured Snippet
seo packages72057400000Images, Reviews
seo services uk720102000000Reviews, Featured Snippet
seo test720272000000Top Stories, Reviews
seo training720188000000Local Pack, Top Stories, Reviews
website seo checker7208130000Reviews, Video
what does seo stand for72045600000Instant Answer, Top Stories, Reviews
free seo checker5909240000Reviews
london seo consultant5900
seo check590309000000Reviews
seo essex5906000000Knowledge Panel, Top Stories, Reviews
seo expert london59020200000Local Pack, Top Stories, Reviews
seo freelancer59021600000Top Stories, Reviews, Video

SEO

SEO (search engine optimisation) is the process of improving a website to make it easier to understand when search engine spiders crawl the site. If the search engine can understand the content it will be included in the SERP results.

English Google Webmaster Central office-hours hangout Streamed live on 4 Nov 2016

English Google Webmaster Central office-hours hangout Streamed live on 4 Nov 2016.