Posts

Ratio Referring Domains to Backlinks?

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Referring domains and backlinks are an important part of the SEO process and providing that they are organic, give your website the endorsements needed to climb the SERP. However, some people are not sure of the difference between these two concepts, and what the ratio between referring domains and backlinks should be to ensure SEO success; below is a brief explanation of this.

Backlinks refer to the links which are pointing to your site from an individual page on a website e.g. chameleonwebservices.co.uk/seo, chameleonwebservices.co.uk/web-design. The referring domain is the domain name of the site from which the links are coming, so in the example above the referring domain is chameleonwebservices.co.uk.

This means that you can have many backlinks on one referring domain; but is it good to have lots of links or will the have a negative effect upon SEO? The short answer is…it depends. Unfortunately this is an unanswerable question as there is no set ratio between backlinks and referring domains, it is achieved through trial and error.

To give yourself the best chance of climbing SERP, ensure that you have a variety of links which are organically sourced and relevant to your site content. If you need any extra help and advice, call Chameleon today on 0121 314 5504.

 

Twitter mentions vs Hashtags for SEO

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The world of social media is growing by the day, and Twitter is one of the newest yet most well-known and used social networking site of them all. The popularity of the site means that it is essential to be involved with it for SEO purposes.

Twitter has a number of features which allow you to link posts to topics and other people, the most widely used being ‘hashtags’ and ‘mentions’. for those of you who are relatively inexperienced with Twitter, here is a brief explanation of what each feature does.

Hashtags – These are used to highlight a word or phrase within your tweet in order to put it in a category e.g. #friday. Once hashtags are created, they can be clicked on by followers; this will bring up any other tweets which contain the same hashtag. If lots of different people post the same hashtag then this becomes a ‘trend’ and will have more exposure on the Twitter site.

Mentions – These are similar to hashtags, but instead of words or phrases, you tag people in your posts e.g. @beyonce. Once a person is mentioned, they will receive a notification of this and can reply to the tweet directly.

In terms of SEO, involving social media is a necessary and growing trend. This is because having lots of Twitter followers will increase the visibility of your company, and linking your website to your Twitter account will turn these followers into endorsements of your company. The more times that your business information is viewed, the better for your company profile and brand awareness.

Essential SEO

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We get asked frequnetly if SEO is important and our reply is that “SEO is essential” if you have an online business.

Search engine optimisation carried out correctly will give Google the opporunity to find the information they need in way that makes Google like your website more than a competitor.

A good way to understand how essential SEO is to your online business you can watch this video by Matt Cutts. In this video Matt explains how Google ranks a website using a unique evaluation process. The crawling that Google does and the analysis of a website is the starting point and how crawling is carried out over a long period of time.

This video helps explain the Google dance and also explain how Google crawls and updates more and more data today than they did before.

The frequencies and priorities of crawls and indexing is a very important part of the Google search and the filtering processes within the Google indexed databases.

How does Google Search work?

Essential SEO

An expert SEO company will help Google find all the data that is required to help you get your website into Google search results for the keywords that you want to be found under. This is an essential part of your online business and SEO works to improve the rankings simply by helping Google find the details it needs.

What about Negative SEO

SEO Success Story

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A simple SEO Success story!

SEO Success Story

Yes this was for fun!

SEO in London

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London, the capital city of England and centre for business and commerce, is the pinnacle of business locations throughout the UK. The desirability of the city means that there is lots of competition for business premises, as well as very competitive market sectors.

London SEO Company

London SEO Company

How does SEO fit into this for a London Business?

The world of SEO is a large part of any successful business as it aids the web-based parts of companies to succeed. Companies who are based in London will more than likely want to appear for London geographical search terms e.g. hairdressers central London, hairdressers in Westminster etc. Due to the competitive nature of these search terms, it is imperative that you choose a London SEO company with proven results in London SEO; this ensures that they have the skills and abilities to complete the task.

Many SEO companies have chosen to base themselves in London as it is the centre of commerce; this however is not necessary in order to carry out successful SEO in London. This is because a company’s website can be accessed from anywhere with an Internet connection, therefore the webmaster does not physically have to be in London to complete the task of SEO.

It is also worth noting that often London-based companies charge a higher fee for their services as the cost of renting offices and living is higher in the city, therefore they need to generate higher revenue to maintain profit margins. It is however beneficial to work with a company that has some knowledge and understanding of the area in which you are marketing your products and services too.

London SEO Company

In short then, there is a happy medium when it comes to SEO in London. Look for a successful SEO company who has their main offices outside of London, but also have some subsidiary offices within the City. This means that your website will benefit from the local knowledge present in the London offices, but also from a pricing structure tailored outside of the capital.

Chameleon Web Services are a Birmingham-based SEO company with offices in and clients in London. We can provide a much more cost effecitve SEO package due to our overheads being much lower than if ouw main buisness was in the Centre of London inside the M25.

To speak to us regarding moving your website forward for London based search terms ask speak to a Chameleon Search Engine Optimisation Consultant about your needs by calling us on 0203 397 4288 or complete our contact form online and we will answer your questions and schedule a call as required.

If you wanted to check out your website yourself now you can use our FREE SEO tools.