Search Engine Optimisation (SEO) is the backbone of most Internet marketing campaigns and can be the difference between online success and failure.
You many have a fantastic website which is user friendly and looks great, but what use is this if nobody knows that it exists? The vast majority of Internet users use search engines to locate the web page that best fits their query, therefore in order to stand a chance of capitalising on this traffic source, you need to appear in the search engine results associated with your website and business sector.
In order to do this, you need SEO. This is because only the best sites are displayed in the highest search engine rankings and receive the most traffic. To climb the rankings, your site needs to be optimised for both the user and also search engine spiders to be able to crawl it easily and index the pages.
SEO is not a simple task; it requires understanding of how search engines work and employing the best strategies to ensure that the experience for the user is positive as well as the site being easy to crawl by the Google spider.
Using an SEO company is generally the best way in which to pursue SEO as they have expert skills, knowledge and experience of the current Google updates which may affect the strategies to be used.