John Lewis bring Monty the Penguin to life at Christmas through YouTube and Google Cardboard

ohn Lewis, one of the UK’s top retail brands, is known for their groundbreaking and innovative Christmas campaigns that are one of the highlights of the UK festive season.

This year they revealed a tale of love and friendship between a little boy called Sam and his best friend, Monty the Penguin. They successfully extended the campaign to a bespoke 360-degree virtual reality experience for their customers in stores.