An SEO consultancy’s main role is to assess the current state of your website in terms of how optimised it is to appear in search engine results pages. There are a number of elements of a website that can be manipulated to improve user experience and the ease at which search engine spiders can crawl your site for it to be indexed. SEO consultants will review these practises in terms of if and how they are applied to your website, analyse them, and suggest ways to further improve.
SEO consultancies can have varied roles from start to finish. They can simply be asked to analyse SEO on your site and suggest improvements, give general SEO advice, or analyse and improve SEO on your site directly – the full SEO service.
One of the most important factors to consider when choosing an SEO consultancy to work with is reliability and reputation. Ultimately, your online success will rest upon the changes and decisions they make regarding the optimisation of your website. There are both ethical and unethical methods of SEO; ensure that the company that you work with use only ethical white hat methods; otherwise your website could be removed from Google completely.