Posts

PageRank Drop – Why?

The Google toolbar can be used to see the rank that Google gives a website. Google update this information about 3 or 4 times a year.

Matt Cutts explains the reason for this is that people get hung up on page rank and the goal is to make people focus on making websites better in terms of content.

How can you identify the cause of a page rank drop?

If an external link was adding power and has now been dropped then this will cause this. Or if you have changed the internal linking structure of your website then this will also have an effect.

Page ranking dropping by 30% is often due to breaking guidelines and this becomes detected and then this power will be removed. Remove the paid links and then ask Google to check and then the page rank will return.

To speak to an SEO consultant fill in the contact form or give us call.

If you wanted to check out your website yourself now you can use our FREE SEO tools.

Why do paid links violate Google’s guidelines

Matt Cutts is asked Why do paid links violate Google’s guidelines?

Matt explains the difference between a link used to manipulate a search engine result and a pure advert.

Advertising can educate people or tell people about an offer but a paid link is only used to manipulate search engines. This means the end result is that the user search experience is effected in a negative way.

Facebook, Adsense, etc adverts are not used to manipulate search engines.

The intent of selling links to pass page rank is against Google Guidelines.

How Google Works by Matt Cutts

Watch this great simple video to understand how Google Works from Matt Cutts.

This video will explain what Google does and then think about how Chameleon can help Google find your website and place it in high ranking positions for search terms relevant to your website.

Search Engine Optimisation (SEO) is an important part of Google and if an SEO Company works to make the website Google friendly then a website will improve rankings.