Backlinks by Chameleon

Advertorial Penalties

The removal of the flower delivery giant Interflora’s website from Google organic search results has shocked many online businesses, making everyone realise once again that Google guidelines must be adhered to otherwise you will be penalised, regardless of the size of your company.

Interflora and Advertorial Paid Links


Matt Cutts answers – How does Google consider site-wide backlinks?

How does Google consider site-wide backlinks? Matt Cutts

On Tuesday 16th October 2012, Google announced the launch of its new Disavow Links Tool. This new tool is intended for the use of experienced webmasters who are well-informed of aggressive SEO techniques. The tool aims to help solve the problem of “unnatural links” pointing to your site due to manual spam action.

Google Disavow Links Tool

Watch this great simple video to understand how Google Works from Matt Cutts.

How Google Works by Matt Cutts