Chameleon is proud to be the company chosen to build and promote the new website and APP for the Birmingham Ice Skating and Big Wheel.
This is one of the most impressive yearly events that takes place over the Christmas period at the same time as Birmingham’s Frankfurt Christmas Market and Craft Market which attracts million’s of people to Birmingham.
The new website is eye catching and really shows how much effort the client goes to, in order to achieve a status making this one of the best mobile ice skating rinks in Europe.
To make this project even more exciting we are the company behind the search engine optimisation or SEO, marketing and advertising for the event. This will also be using our payment system and mobile beacon technology.
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Things are changing in the web world with Microsoft Corporation, Google and Firefox teaming up together to help build a faster web.
Microsoft, Google and Mozilla are working together looking at website applications and website pages to help speed them up by creating new standards.
This venture could help shape the way the Internet functions and improvements from this will result in users experiences being better all round.
This move could also be a step forward in creating better online games and applications being able to function like a local desktop in a browser.
The big difference is going to be using what is called WebAssembly. This is used to compile source code of Web applications and the new standards will help process this data within the browser more quickly.
How Does WebAssembly Work?
Why Microsoft Corporation, Google and Firefox are looking at this!
The WebAssembly development project is being worked on as group with the World Wide Web Consortium (W3C) who dictate the current standards for the Web.
This project is being worked on by Google, Microsoft and Mozilla behind the scenes of public view with the goal to reach a consensus which will outline future of browser coding technology.
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The idea is that you can easily top-up money online, before or during an event. The system then allows any remaining balance to be refunded after the event.
Photo by: Wenn
However the Daily Mail reported the “New system branded ‘useless’ and ‘a complete joke’ by revellers” and this at a time when application development companies like Chameleon are moving towards clients using systems with no cash.
The problems being faced were:-
Topping up system not available due to systems crashing. Attendees added cash to system 48 hours in advance finding no money on their account when the barcode is scanned.
Why Did The Cashless Payment System Fail at The Download Festival?
The payment system was using payment-enabled ‘Dog Tags’ which are designed to speed up transactions, reducing the queuing and to combat crime at festivals. The problem was that the system crashed leaving the festival attendees hungry and thirsty.
Systems are tested fully before they go live but it is very difficult to test in the same volume that actually happens when live.
Possible reasons the system failed:-
1. The api wasn’t build to service so many people in a short period of time (testing potentially on a few dozen people and thought that it would simply upscale to thousands). 2. They didn’t respect the fact that at a festival phone signal is a premium and can’t be relied on. 3. They didn’t develop a system that still functions off line and then simply logs the transactions for when signal is restored. Then it’s not disrupting the service. 4. Their servers were not scalable for peak usage.
It is always recommended to do a soft launch in a few areas first to test the system. Then slowly roll it out section by section and then you have proof the system can cope with the large demand when required.
The organisers where attacked with angry messages on both Twitter and Facebook and this will have a negative effect on the organisers trust.
A spokesman for Download Festival commented Download’s new ‘cashless’ RFID system has encountered some minor technical issues, affecting around 1% of attendees, which has resulted in extended queuing times at some information points.
When the payment system starting to come online the servers should be hitting low utilisation rates and then as more people come to use the system, i.e. more transactions taking place the server load will increase.
The problem it seems here is that the system failed to cope with the load. This is a huge embarrassment for the first cashless festival and we wonder what damage this has done in terms of trust as the future of money is changing. This week Apple announced their system called “Apple Pay” for the UK market.
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