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How Much Does SEO Cost?

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SEO professionals are asked ‘How much does SEO cost?’ everyday and everyday have to give the same answer of ‘it depends’. The process of SEO is not an exact science so setting prices is an impossibility without first completing research into the website and sector that the customer is enquiring about.

When a customer goes into a shop and buys a new DVD there is a set price tag on it as every copy of that DVD will be exactly the same. However, SEO cannot work like this as every website is different and has many outside factors and influences which will have an impact on the level of SEO needed to make it a success.

The internal factors of the optimisation of a website include adding quality content, ensuring that the meta data is updated and relevant to each page and headers are appropriate. Whilst the basic principles are the same, the execution can be very different. For example, updating and making relevant the meta data for a website with 15 pages will take a lot less time than a site with 50 pages; the service is the same, but the time taken to complete the task is different therefore the SEO cost for the 50 page site will be bigger than for the 15 page one.

External factors pay a large role in the cost of SEO as they determine the amount of research needed into the sector and how difficult it will be to gain a place on Google page one. For example, a client has a website selling car insurance who wants to be on page one for the term ‘car insurance’. This is a very competitive term as there are many websites in the industry all optimising for the same key words; therefore, this will take a lot of optimising, link building and time to see an improvement in ranking. In contrast to this, a company in a niche or specialised market will have a lot less competition for keywords and so it will be easier to rank for preferred keywords. This is also the same for companies who wish to focus on localised searches e.g. Chelsea hairdresser rather than London hairdresser as less people will be fighting for that keyword.

Ultimately then, asking ‘How much does SEO cost?’ is like asking ‘How long is a piece of string?’, it depends. A price should be individual to the client and campaign, taking into account all outside factors and a realistic time frame in which results are expected.

SEO in London

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London, the capital city of England and centre for business and commerce, is the pinnacle of business locations throughout the UK. The desirability of the city means that there is lots of competition for business premises, as well as very competitive market sectors.

London SEO Company

London SEO Company

How does SEO fit into this for a London Business?

The world of SEO is a large part of any successful business as it aids the web-based parts of companies to succeed. Companies who are based in London will more than likely want to appear for London geographical search terms e.g. hairdressers central London, hairdressers in Westminster etc. Due to the competitive nature of these search terms, it is imperative that you choose a London SEO company with proven results in London SEO; this ensures that they have the skills and abilities to complete the task.

Many SEO companies have chosen to base themselves in London as it is the centre of commerce; this however is not necessary in order to carry out successful SEO in London. This is because a company’s website can be accessed from anywhere with an Internet connection, therefore the webmaster does not physically have to be in London to complete the task of SEO.

It is also worth noting that often London-based companies charge a higher fee for their services as the cost of renting offices and living is higher in the city, therefore they need to generate higher revenue to maintain profit margins. It is however beneficial to work with a company that has some knowledge and understanding of the area in which you are marketing your products and services too.

London SEO Company

In short then, there is a happy medium when it comes to SEO in London. Look for a successful SEO company who has their main offices outside of London, but also have some subsidiary offices within the City. This means that your website will benefit from the local knowledge present in the London offices, but also from a pricing structure tailored outside of the capital.

Chameleon Web Services are a Birmingham-based SEO company with offices in and clients in London. We can provide a much more cost effecitve SEO package due to our overheads being much lower than if ouw main buisness was in the Centre of London inside the M25.

To speak to us regarding moving your website forward for London based search terms ask speak to a Chameleon Search Engine Optimisation Consultant about your needs by calling us on 0203 397 4288 or complete our contact form online and we will answer your questions and schedule a call as required.

If you wanted to check out your website yourself now you can use our FREE SEO tools.