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If you want to understand the Importance of alt Tags then the best person to learn from is Matt Cutts. Matt is Head of Google’s Webspam Team and in this video he explains how important alt Tags are for Google and your website.

If you want to understand whether Google does or does not use the keywords meta tag in web ranking then the best person to learn from is Matt Cutts. Matt is Head of Google’s Webspam Team and in this video he explains Google do not use the meta keywords for rankings.

Google Webmaster Help – Google does not use the keywords meta tag in web ranking

If you want to understand about how Google uses the meta description then the best person to learn from is Matt Cutts. Matt is Head of Google’s Webspam Team and in this video he explains why you should the meta description on your website.

Google Webmaster Help – Is Google doing away with use of the meta description

If you want to understand about XML sitemaps then the best person to learn from is Matt Cutts. Matt is Head of Google’s Webspam Team and in this video he explains about the use of priority in your XML sitemaps.

Google Webmaster Help – Will I be penalized if my URLs all have the same priority

If you want to understand about what impact server location has on rankings then the best person to learn from is Matt Cutts. Matt is Head of Google’s Webspam Team and in this video he explains about server location can affect Google Rankings.

Google Webmaster Help – What impact does server location have on rankings