Teamworks Karting Letchworth

Teamworks Karting Letchworth take advantage of Google Business View to help promote the services they offer.

When you Google the business now they have a professional looking Google Business Card.

Teamworks Karting Letchworth

On the map system they are named and located correctly.

We have carried out a complete circuit virtual tour so you can see just how great this track is.

Teamworks Karting Letchworth
2 Pixmore Ave, Letchworth Garden City, Hertfordshire SG6 1JS ‎
Tel:- 0121 703 6165

Carrick Travel Ltd

Carrick Travel Ltd
Carrick Travel Ltd Luxury Holidays and Tailor Made Holidays gets some Chameleon magic putting them on Google Maps with Google Business Photos.
161 Daventry Road
Coventry, West Midlands CV3 5HD

024 7650 2650

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The Swan Pub Cradley Heath

The Swan Pub Cradley Heath which is located at 25 Providence St, B64 5DR takes advantage of Google Business Photos.

The Pub has a Google Places Business Card now:-

the swan pub cradley heath

And if you click “See inside you get to see a 360 tour of the pub.

Google Business Photos Top Performer Award

Adam Langeveld one of the Chameleon Google Approved Photographers wins in October 2013 the Top Performer award from Google.

google business photos awards


La Bella Vie

The Dental Shop

Mills & Reeve


The Tea Junction

Sizzling Balti

Unison Integrated Technology Ltd

The Swan

The Cook Shop

Seawave Fish Bar

Ocean Queen

MG Marines

Hadley’s Cafe

Doggy Style Groomers

Complete Property Services (Midlands) Ltd



Prime Heating & Plumbing Supplies

TeeT Shirts

Brewmonkey Homebrew

Barking Mad

Droitwich Spa Baptist Church

Rialto Reborn

Rialto Reborn

Holiday Inn Birmingham Airport

Lapal Nursery Preschool and Playgroup

PW Engineering

The Olive Tree Coffee House

green lane interiors

BJ Banning LTD

Falcon Insurance

Green & Co

Green & Co

Green & Co

Worcester Kitchens and bathrooms

Mucklow Hill Interiors Ltd

SEO Is Not Dead, It Is Evolving

is seo dead or evolving
There is a lot of talk at the moment about the ‘death’ of SEO due to the Penguin, Panda and Hummingbird Google algorithm updates making traditional SEO tactics redundant or even have a negative effect. However, it is unfair to say that SEO is completely dead; it is simply changing in nature, forcing SEO companies to change their approaches.

SEO From The Past

There are a number of old SEO tactics which will no longer have a positive effect upon website rankings in 2013; in fact they could result in a Google penalty which is definitely a negative.

Keyword Stuffing – This was a very popular SEO tactic a few years ago, but one which is to be avoided at all costs now. Concentrating on keywords only and filling pages with them is a clear sign that you are concentrating on Google rankings, rather than user experience, which is what Google is trying to prevent. Therefore, keyword stuffing will actually prevent you from ranking highly in SERP’s.
Google SEO Optimisation
Low-Quality Content – Do not create content for the sake of it or because you think that you should; ensure that all of your content is good quality. All killer, no filler!

Article Submissions – Links from low-quality articles will no longer benefit your rankings. Google have cottoned on to the process of low-quality article submissions giving power to websites; even well-known sites such as have been penalised for low quality content and facilitating content farms.

Link Swapping – Since the Penguin update, any sort of link swapping schemes have become a no-no. This practice violates Google guidelines and should be avoided; instead concentrate on real relevant inbound links to your site.

Directory Mass-Submission – Many poor directories have been de-indexed by Google already, so there is no point wasting time and effort submitting to directories that nobody will read or use.

What Should You Do Instead?

Ultimately, you do not need to stop your SEO campaign completely, simply modify it to meet Google’s latest requirements. Matt Cutts, the head of Google’s Webspam team has announced that ‘What Google wants is what users want’. This statement is a clear indication that the newest way to optimise a website is to make it user friendly, rather than cater for what you think Google wants.

Google Analytics Showing SEO Improvements

SEO For The Future

Content Marketing – This is the latest buzz in the SEO world and said to be the new SEO. This is a process whereby you create regularly updated quality content which attracts an audience and returning visitors naturally. The authority of your writing will attract relevant links naturally too.

Social Signals – These have become massively important in terms of SEO – the higher your influence and activity on social networking sites such as Twitter, Facebook and Google+ is, the higher your website will rank as a result.

Mobile Sites – The massive success and availability of smart phones means that your website needs to be mobile friendly or you will displease/lose a large proportion of your audience.

Local SEO – The increase of Google Places and Google Business Photos appearing in SERP’s shows that Google is clearly placing more emphasis on local SEO; therefore you should do the same.

Google-Penguin-Update-LPanda and Penguin – These are the latest big changes to the Google algorithm and will not be changing any time soon. Panda focuses on preventing low-quality websites rank whilst Penguin ensures that websites cannot falsify their authority through building bad links.

It is clear then that the face of SEO is simply changing rather than the concept as a whole coming to an end. Gone are the days of quickly optimising one web page to get it to rank in Google; SEO is now more than ever a long term process which should focus on the needs of your consumers rather than the perceived requirements of the Google robots.

Chameleon has been keeping up with developments in the world of SEO since 2007 and has remained one of the leading UK SEO companies through all of the Google updates.

Let us take care of your SEO campaign, call us today on 0121 633 0456 for more information.