Working with ITV’s Good Morning Britain Weather Team


itv-gmb-broadcast-vanWhen the Good Morning Britain Team contacted us to film the weather live from Ice Skate Birmingham we pulled out all the stops.

The GMB team needed to produce a live broadcast which would begin at a very early 5am.

ICC’s excellent security staff helped the ITV satellite vans gain access to Birmingham’s Centenary Square for the early setup.

Laura Tobin was very professional and always had a smile on her face. On the night before the filming the presenter practiced skating backwards with Hayden. Ice Skate Birmingham provide a team of Ice Marshall’s to assist customers. Team member Hayden enjoyed helping Laura with her rear facing endeavours.


Enthusiastic skaters from Steph’s Skate School arrived early to provide Laura with some company on the ice. Needless to say the expert skaters added the perfect amount of flair during the GMB broadcasting.

During the hours of 6AM to 9AM Chameleon was on hand to provide 360 photography which ultimately captured Laura and the Good Morning Britain team working on the ice. The great thing about full frame 360 images is the way they capture an entire moment. Viewers can really enjoy the technology looking at absolutely everything.


Panoramic photography is a complex process which uses a D-SLR camera, a special lens and multiple exposures (HDR) for each view. Chameleon’s experienced photographer Adam Langeveld is a passionate veteran in virtual imagery and quickly produced the high-quality visuals ready for GMB’s use during the live broadcasts.


Good Morning Britain 360 Virtual Experience At Ice Skate Birmingham

Chameleon produced a choice of 360 images for GMB who then uploaded their favourite to Facebook. The 360 photo can be enjoyed on Facebook desktop or via the mobile Facebook APP on tablets and phones.


Enjoy Chameleons image which was published on Good Morning Britains Facebook page:-
Click here to visit the GMB Facebook page.


The GMB live weather segments were broadcast at various points during the morning. Laura also presented the weather whilst riding the Big Wheel. Everything went extremely well.


A GMB cameraman provided a side show displaying his Hockey skills with an ice puck. The team from Steph’s Skate school were both surprised and impressed.


After a successful broadcast Chameleon members Ian Bevis and Adam Langeveld enjoy a photo with presenter Laura Toben:

gmtv-laura-toben-with-ian-bevis gmtv-laura-toben-with-adam-langeveld

Most Innovative use of Technology by a Club by the Football Business Awards of 2016.

Today we have been informed that Chameleon Web Services has been selected as a finalist for the Best / Most Innovative use of Technology by a Club by the Football Business Awards of 2016.

Best / Most Innovative use of Technology by a Club by the Football Business Awards of 2016

Football Business Awards 2016

This Award is based on the work we have been doing with the Wolves.

Football Stadium Virtual Tours

Since completing this work we have also completed a larger tour with Aston Villa:-

Aston Villa 360 Virtual Tour

To view the latest work that has gone live with Aston Villa:-

Goals Soccer Centre 360 Virtual Tour

Goals Soccer Centre in Dudley has a 360 Virtual using Google Business view.

Night Football

Daytime Football

Curborough Sprint Course 360 Virtual Tour

Curborough Sprint Course

Curborough Sprint Course get some Chameleon magic making them the first track / circuit in the UK with a full 360 Virtual Tour.

Address: Netherstowe Ln, Lichfield, Staffordshire WS13 8EJ
Phone:01543 432607

FC Business Article “Welcome To Our Virtual World”

The FC Business magazine has featured our work in the September 2014 edition.

FC Business September 2014

The article is showing the amazing work that we have carried out for the Wolves Football Club bringing the entire stadium into the world of 360 virtual tours.

FC Business Football Stadium Virtual Tour Article

FC Business Football Stadium Virtual Tour Article Zoom


To read this article please visit:

To see this tour in the flesh please visit: