Google Hummingbird Update 26/09/2013

Google Hummingbird Update 26 09 2013

The world of the Search Engine Consultants is buzzing with excitement as Google officially announce the Google Hummingbird Update on the 26/09/2013. This update is not only important for Google moving the algorithm forward but is taking place on Google’s 15th Birthday and to mark this as a special occasion they have released this news from Menlo Park garage where the company started life.


Back in September 7th of 1998 Larry Page and Sergey Brin accepted a $100,000 cheque from Sun Microsystems co-founder Andy Bechtolsheim and they incorporated Google Inc. The garage was rented from Susan Wojcicki at the time who is now a Google senior VP.

Google have explained that they have been gradually rolling out the Hummingbird update over the past month, disclosing no information about the modifications.

SEO consultants have seen changes and some websites have dropped large volumes of traffic and this update now explains why!. This Hummingbird change to the Google Algorithm is likely to have a major impact on traffic to websites and keep SEO companies on their toes.

Amit Singhal Humming Bird Update

Google senior vice president Amit Singhal has said that the Hummingbird update represents the largest alteration to the search engine. The last large update known as Caffeine was small in comparison and he estimates that this redesign of the way the search engine handles requests will affect the analysis of around 90% of the search requests that are handled.

 What is the Google Hummingbird Update?

Hummingbird is the latest version of the Google Search since Caffeine rolled out in 2010. The new algorithm update is intended to be precise and fast and this is making it more important in the SEO world to focus on the long tail keywords. This change is something that has been coming for some time and known as a more Semantic Web which is aimed at getting an understanding of what people are trying to achieve and structuring the way that sentences are used to find information.

At this point in time we recommend looking carefully at your rankings and traffic and see what keywords you gain and what keywords you may stop being found for.

As with any update if you need help then get in touch with Chameleon and a consultant is on hand to investigate your situation and come up with a solution.

Photograph of Larry Page and Sergey Bin was taken by Photo: William Mercer McLeod.

Penguin 2.0 Rolled Out May 22 2013

Matt Cutts has confirmed that Google rolled out their latest algorithm change dubbed Penguin 2.0 on May 22nd 2013. This change capitalises and goes further than the Penguin 1.0 change rolled out in 2012. The aim of this update is to prevent spam sites ranking, whilst putting emphasis on quality content and excellent user experience of real sites.

Google Algorithm Update Panda Penguin 2.0

Google expects Penguin 2.0 to affect 2.3% of English language search query results which whilst this does not sound like many, 2.3% of billions of searches is in reality a lot of sites.

Many SEO companies and webmasters will be worried and affected by this latest update as it targets black-hat SEO practices and poor link building. However, at Chameleon we have a commitment to quality content and practices; it is this which has meant that our clients have not been affected. If anything, the Google shift to emphasise quality has resulted in our clients improved rankings. All Chameleon’s “real” hard work and efforts are showing positive results.

Matt Cutts Link

Google algorithm changes for 2013

Chameleon web services have been working hard to find out what Google are doing next in the Google algorithm changes for 2013. We have teamed up with Emmett Brown better known as Doc Brown to use his time machine to see what it is Google are planning.

There has been Back to the Future, Back to the Future Part II, Back to the Future Part III and now Back From The Future with Chameleon.


Back to the future Delorean Google Trip

Panda Update 22nd January 2013

Google announced its first official Panda update of 2013.

Google have claimed that this will affect 1.2% of search queries.

Google Algorithm Update Panda Penguin 2013


Panda Update 21 December 2012

Google Panda Update 21 December 2012

It is coming up to Christmas and just as we are all starting to look at shutting down our computers for a nice holiday, Google have rolled out another Panda update.

Google have said that this is officially only a “refresh” which is said to impact around 1.3% of English search queries.

Google Algorithm Update Panda Penguin 2013