Penguin 2.0 Rolled Out May 22 2013

Matt Cutts has confirmed that Google rolled out their latest algorithm change dubbed Penguin 2.0 on May 22nd 2013. This change capitalises and goes further than the Penguin 1.0 change rolled out in 2012. The aim of this update is to prevent spam sites ranking, whilst putting emphasis on quality content and excellent user experience of real sites.

Google Algorithm Update Panda Penguin 2.0

Google expects Penguin 2.0 to affect 2.3% of English language search query results which whilst this does not sound like many, 2.3% of billions of searches is in reality a lot of sites.

Many SEO companies and webmasters will be worried and affected by this latest update as it targets black-hat SEO practices and poor link building. However, at Chameleon we have a commitment to quality content and practices; it is this which has meant that our clients have not been affected. If anything, the Google shift to emphasise quality has resulted in our clients improved rankings. All Chameleon’s “real” hard work and efforts are showing positive results.

Matt Cutts Link

Google algorithm changes for 2013

Chameleon web services have been working hard to find out what Google are doing next in the Google algorithm changes for 2013. We have teamed up with Emmett Brown better known as Doc Brown to use his time machine to see what it is Google are planning.

There has been Back to the Future, Back to the Future Part II, Back to the Future Part III and now Back From The Future with Chameleon.


Back to the future Delorean Google Trip

Panda Update 22nd January 2013

Google announced its first official Panda update of 2013.

Google have claimed that this will affect 1.2% of search queries.

Google Algorithm Update Panda Penguin 2013


Panda Update 21 December 2012

Google Panda Update 21 December 2012

It is coming up to Christmas and just as we are all starting to look at shutting down our computers for a nice holiday, Google have rolled out another Panda update.

Google have said that this is officially only a “refresh” which is said to impact around 1.3% of English search queries.

Google Algorithm Update Panda Penguin 2013

Panda Update 21 November 2012

Google has confirmed the 22nd Panda update. This update has not been officially mentioned and we are not sure of the exact details.

Google Algorithm Update Panda Penguin 2013