The key to your business success is to adapt to changes and always understand how to reach the same level as the successful competitors. Then you take it to the next level.
Be the company others follow and copy, then your business will become the most successful in the sector.
This is something here at Chameleon we are always working to achieve. We have been in business since 2001 in a competitive and ever changing industry, often leading the way.
Using the right domain name is vital. Often clients struggle with domain name management and companies used to register domains names have caused issues, this has resulted in problems that simply should not happen.
We took it upon ourselves to go down the path of becoming an official domain registrar. We made this move to remove the problems we often face with domain names, where clients have used even the larger companies like 123 REG, GoDaddy, WIX. This was a costly exercise, but one we felt important.
Becoming a domain name registrar was an important step in the web development process and we were one of the first web companies to become an accredited member.
You can find a domain name registrar searching here:
Note that we are an ACCREDITED supplier, not just a Nominet Member.
In order to allow Chameleon to manage a domain, it is a simple process changing the domain name registrar TAG to CHAMELEON and this will then show in the domain name registration details as follows:-
Registrar:
Chameleon Web Services
[Tag = CHAMELEON]
URL: https://www.chameleonwebservices.co.uk
This allows us to register and renew domain .uk names with the direct supplier. We do not pass on any costs as we offer this service as a non-profit related service.
Why? – Because this removes issues and headaches making our job simpler,which results in less lost labour trying to help clients when they have issues.
You do not have to move a domain name to us for us to work with you and we can help you select, and use, a 3rd party registration company.
In order to have success online, the website needs to be available 100% of the time and respond very quickly to its visitors, allowing them to access the information they need instantly.
Web hosting is often overlooked by many business owners and most issues with websites today are related to cheap, shared hosting.
For example, in a shared hosting environment, it only takes one bad website to cause issues for other websites hosted on the same hosting server. This is due to everything coming back to the server IP Address.
An email marketing company spamming people can result in the IP address being placed on a blacklist. This then means your emails are blocked and you are unaware of any issue.
If someone decides to host adult material on a website, and Google detects it and often places the IP Address in its system as adult related, this can affect your website.
Also, with security attacks and vulnerabilities, it is vital to ensure your website is up-to-date and also that you have a backup of it.
Cheap hosting at £3.99 per month is often what is used for many websites. Quite simply, at this cost, it cannot provide what is required.
For this reason, Chameleon has invested in becoming a web hosting company and have carefully selected a data centre to host our dedicated servers.
Our hosting platform has been developed to ensure that servers are optimised for our services and can be quickly upgraded for future requirements, with security as a focus to prevent data loss and downtime. No matter what the situation our hardware is protected in even the most extreme circumstances.
The servers in our racks use the very latest Cisco architecture with no single point of failure running on multiple connections to the internet with different backbone providers operating on a 10 Gigabit circuit.
We only use high-spec Dell servers working with the latest generation of Intel processors ensuring websites and applications run as fast as possible.
We full control over the hosting environment and are able to provide the fastest most reliable service possible. We host websites for Bluechip companies and events companies with financial transactions taking place and have to maintain 100% up-time.
We provide hosting for our clients for as little as £50.00 a year for smaller business’s on average allowing smaller companies to take advantage of our hosting and this is provided again to help clients and remove our headaches working with clients cheap hosting companies.
You do not have to host a website with us… but we highly recommend doing so.
We have not wasted time to develop our own platform for building websites, instead, we use the leading open source platforms like WordPress, Magento and Opencart.
We have built our own client website content managed system that integrates into platforms and specific plugins for special requirements. We do not force clients to use a system that is unique to us therefore meaning that you are forced to invest with and stay with us. Our goal is to work hard to keep our clients and not hold them to ransom working on a platform unique to Chameleon.
Our preference is to use WordPress and in 2014, for example, there was a statistic released that 74.6 Million Sites use WordPress. No figures have been released since but the chances are this has grown further making over 70% of the websites being used are based on a WordPress platform.
Our own website, that you are looking at here, is WordPress based and this means we use ourselves what we recommend for our clients.
We can work with any platform and often are involved in migrating websites from other web company platforms to WordPress.
Examples WordPress sites we have built:-
We take pride in understanding how to take a business from good to great. We have been involved in start-up companies that have grown following our guidance and efforts to become leading brand names that you know and use today.
Our knowledge is second to none in this industry and the company Director is passionate, always helping clients above and beyond and ensuring that everything Chameleon is completed to the best our abilities, putting clients first at all times. He is constantly driving the staff to do things perfectly the first time and not cut corners for short terms gains.
Chameleon has grown to become one of the leading UK based Internet companies due to this ethos. Our clients understand that we are different to other web companies and frequently thank us for our efforts. We become an extension of a business rather than a company providing a service. The client relationships we have are unique.
In order to make it a success online, it is vital to understand Search Engine Optimisation known as SEO. Chameleon has been providing SEO services since 2005 and dominated in the industry since 2009.
Our SEO consultants will look into the business sector and investigate the competitors in order to make a plan that will put your business in the top organic placements within Google search results.
But, how we differ from other SEO agencies is the fact that we will create long-term success and operate on a non-contract basis. Our theory is, if we over deliver results then business owners will need our services and grow the services we provide. We have SEO clienst that we have been working with for well over five years.
We also operate a 100% transparent SEO services and our client portal is the best in the SEO industry providing everything a client needs and more. We put clients in the driving seat allowing them to audit our work and compare audits. We track keyword rankings daily and from the Google search locations required, providing daily information with historical statistics. We do not send out PDF reports with manipulated position changes showing what we want clients to see. We give clients the ability to see as much, or as little, detail they need.
We also differ from other SEO companies because we focus on driving an ROI developed from the right visitors, rather than simply ranking easy to achieve keywords.
We have placed small companies in the battle for top Google positions against large Bluechip companies and achieved the success that seemed impossible. This success is a result of hard work and over achievement.
Chameleon became an official Google partner over 7 years ago, providing AdWords Management on a corporate level, managing over £300,000 per month spend in Google AdWords.
We have delivered some of the best AdWords online marketing possible and even Google are impressed at what we do. We have frequent contact with Google directly and represent them as a partner with pride.
The savings that can be made from managing an AdWords campaign properly can change a business in one month. We have taken budgets of £1,000 per day and increased the number of positive leads, whilst reducing the spend to £300 therefore achieving what seemed impossible. This is only possible with the effort we put into accounts, the research and understanding that we have.
An example here is a poorly managed AdWords account that we found whilst working with a client:-
We often investigate and find huge savings, even from previously AdWords managed accounts. It is often the understanding that is missed and we always understand a business and research the sector and audience before making changes or building a campaign.
We recommend that clients test keywords using Google AdWords. This allows us to understand what the website will perform like when an SEO campaign grows to be successful and provides us with instant data.
This allows us to provide an online marketing plan with tested results, and as the SEO campaign achieves top positions in Google search, we already know that result will be a ROI.
We provide social media management services for all types of companies. We have in-house developed strategies resulting in huge success in the social media driven world we live in.
Chameleon Web Services is the chosen partner for many leading brand names and smaller business owners, due to the fact that we do everything right and all in-house.
We stand out as being one of the leading UK Internet companies to partner with due to:-
