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How Google Works by Matt Cutts

Watch this great simple video to understand how Google Works from Matt Cutts.

This video will explain what Google does and then think about how Chameleon can help Google find your website and place it in high ranking positions for search terms relevant to your website.

Search Engine Optimisation (SEO) is an important part of Google and if an SEO Company works to make the website Google friendly then a website will improve rankings.

50 Shades Of SEO

Shocked yet thrilled by SEO it became a singular erotic task. For all the trappings involved with Google success for our clients multinational businesses, our own wealth, we find ourselves tormented by Google and consumed by not being controlled.

Chameleon embarks on a daring, passionately physical affair of discovery to find Google secrets and we explore every dark desire.

We scowl with frustration at Google results in the monitor. Damn the results just won’t behave, and damn to Google as this is making us all ill and we feel hate towards Google for subjecting us to this ordeal. We should be spending time with family, yet we find ourselves working all hours in an attempt to improve results and the final keystroke is a submission.

We must not sleep until we have completed certain tasks,  we must not sleep until all factors that make Google happy are completed. Reciting this mantra several times, we attempt, once more, to bring the Google dance under control with the latest SEO factors. We roll our eyes in exasperation and gaze at the latest rankings, up and down with daily shifts that are too big for our clients to understand, and they want to give up. Our only option is to restrain our clients and make them understand Google in hope that we make a presentable effect on the results and educate clients that SEO takes months not days until such a time that we hit page one of Google and grow to the number one spot.

A new day and we must visit a potential new client, our destination is the headquarters of Mr. Grey’s global enterprise. On arrival we are presented with a a huge twenty-story office building, a beautiful curved glass and steel finish which is an architect’s utilitarian fantasy, with the words GREY HOUSE written discreetly in steel over the large darkened glass front doors. It’s a quarter to ten when we arrive, greatly relieved that we are not late due to morning rush hour traffic in Birmingham as we walk into the impressive, enormous—and intimidating glass and steel lobby with white sandstone tile floor.

Sat behind the solid sandstone desk is a very attractive, perfectly groomed, blonde young woman who smiles pleasantly at us as we approach. She is wearing a charcoal suit jacket and white shirt with her hair twisted into immaculate perfect curls.

“Morning, we are here to see Mr. Grey. Ian and Mark from Chameleon Web Services.”

“Ok, let me check.” She arches her eyebrow and flicks her hair as we stand self-consciously before her. Ian is beginning to wish he’d ironed his shirt rather than taking the time available in the morning to eat a bacon and egg sandwich. We have made an effort and worn nice suits and a tie but the shirt is letting us down. For us, this is smart as we are geeks and geeks do not care about fashion. We stand in wait and pretend she doesn’t intimidate us.

“Chameleon is expected. Please sign in here, Ian. You need to take the last elevator on the right, press for the tenth floor.” She smiles kindly at us, amused no doubt, as we sign in.

She hands us a security pass that has “visitor” very clearly stated on the front. We can’t help but smirk. Surely it’s obvious that we are just visiting. We don’t fit in here at all. We inwardly sigh, thanking her and proceed to walk over to the bank of elevators and past the security man who is far more smartly dressed than us in well-cut black suits.

The elevator whisks us at terminal velocity to the tenth floor and the doors slide open. We enter another large lobby all glass and steel with white sandstone tiles. We are confronted by another desk of sandstone and another amazing young blonde woman, this time dressed impeccably in black and white, who rises to greet us.

“You must be Chameleon, could you wait here please?” She points to a black leather seated area.

A door opens and yet another elegant, flawlessly dressed blonde comes out of the large door. What is it with all the immaculate blonde’s?. Taking a deep breath, we stand up.

“Chameleon?” the latest blonde asks.

“Yes,” Ian croaks, and clears his throat. “Yes.” There, that sounded more confident.

“Mr. Grey will see you in a moment. May I take your jacket?”

“Oh, no thank you.” the unironed shirt will not deliver the right impression here.

Moments later the blonde returns “please follow me”, we are led to a huge directors office we dark wood furnishings and leather with a over sized flat screen monitor hanging on the wall, “please be seated, Mr Grey will be with you shortly”.

We take a seat and carmly start up our laptop and review our paperwork portfolio, the door opens and in comes Mr Grey, we shake hands firmly and all sit down.

“Thank you for coming today!, now I want to be top of Google for my keywords, and you have got my competitor in the top spot”. We think quickly and explain we only work with one company in each sector and then get told “I just explained, I want to be top of Google for my keywords”.

Ian stands up “thank you for your time Mr Grey, we are loyal to our clients and we work for a competitor of yours so sorry we cannot do business” and we then leave feeling we have the upper hand.

To be continued…

 

Google Panda Alert 25th July 2012

Google PandaGoogle Panda went live in February 2011 and as Google continually make updates to the Google search to make improvements the latest announcement to a Google algorithm refresh is today 25th July 2012.

The announcement made via Twitter said “New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. ”

The “Panda” algorithm change improved rankings for a large number of high-quality websites but also removed many websites that had used black hat SEO techniques.

This latest update is targeting quality and it looking for site with low quality content. So if your website drops you need to look at the content on your website.

Google sent out messages in since March alerting webmasters, “We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines“.

Google have also said “everyone should not panic” and they have added “we are assuring everyone this was just a case of Google trying to be more transparent and not a warning that a penalty is nigh”.

But this has still left SEO consultants and websites owners worried in fear of what will happen next.

 

Birmingham SEO

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Make your business a success with Chameleon Web Services leading Birmingham based Search Engine Optimisation company offering everything from SEO to Web Design, Google Adwords and Google Business Photos.

We have been in this Industry since 2001 and have some of the most experienced staff in Birmingham. Chameleon is an official Google partner work Google Adwords and Search including Google Business View.

Read more about our SEO Birmingham work.

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Chameleon SEO Birmingham promotion video.

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This SEO Birmingham promotion video explains the search engine optimisation services and web design solutions that Chameleon offer to UK based clients.

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