SEO by Chameleon
We often get asked questions about Bing ads being worth testing, and if to use Bing at all.
We thought we would take a random SEO client and look at the statistics. It is clear that Google dominates in this instance with:-
With the data we have it is clear that Googles organic traffic is over 50% of all traffic in this short period. Also Google PPC, with a small budget, is approximately 20% making Google the reason that 70% of this clients visitors land on the website.
Interestingly, Facebook is also key here with Mobile Facebook making up nearly 4% and Desktop Facebook 0.5%, which is more than double that of Bing traffic.
This example shows a client who ranks high in Google, and also high in Bing, making this a like for like comparison. However the client doesn’t use Bing ads.
According to NetMarketShare.com the desktop search engine market share is as follows:-
According to NetMarketShare.com the mobile search engine market share is as follows:-
With search engine market share you have to also consider the browser because this will have an impact. If many new PC’s for example are coming out of the box with Microsoft Edge / Internet Explorer and then Bing.
Should You Use Bing Ads
With Bing Ads a lot companies are using them and it is very similar to how Google used to be many years ago with adverts positioned above the organic listing and to the right hand side of the listing.
A Bing search for “Birmingham SEO Services”:-
Another example a Bing search for “Birmingham SEO Company”:-
This is what Google also did for example in 2013:-
Now Google do not have ads on the right hand side and this has been a change they made and have stayed with for a number of years now.
With any form of online advertising, using a professional company to carry out the process will save money for example:-
As a marketing agency, we have to use both Google AdWords and Bing Ads for our clients, as required. Costs with Bing Ads are a lot less due to less high level competition it seems and from our own findings the behaviour of Bing users is also different to that of the Google users which suggests a couple of things:-
- Bing users are using the search engine due to a new PC or device and do not know how to change to Google – if this is the case the chances are very high that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
- Bing users are using the search engine due to a new PC or device and do not care about Google – if this is the case the chances are very high again that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
- Bing users are using the search engine due to not being a fan of Google.
This means that despite having a very small search engine market share compared to that of Google, it is worth testing what Bing Ads can achieve.
It is worth noting that you can import from Google Adwords into Bing:-
If you want to test Bing Ads and would like Chameleon to help call 0121 663 0456.
One of clients Breslins Group the Business & Tax Advisers, Chartered Accountants in Birmingham, Coventry and Solihull has seen great business growth since working with us and have used Twitter to thank us for our services.
The tweet comes following the success we have achieved for the company:-
— Breslins (@BreslinsGroup) June 13, 2017
Times they are a changing, constantly so in the world of technology. This is reflected in the closure of the last surviving human ran catalogue of the web. Running for nearly 2 decades, the closure of DMOZ the open content directory of the World Wide Web, undoubtedly hails the end of an era. DMOZ, an acronym of Directory Mozilla, was rolled out just under 19 years ago as a rival to the then dominant Yahoo! Directory. Yahoo! Directory began winding down back in October 2002 when it changed to crawler-based listings to provide its main results as opposed to continue being human edited. It officially closed in December 2014.
DMOZ is owned by AOL but was put together and maintained by a community of roughly 100,000 volunteer editors. It was historically known as the Open Directory Project (ODP) and was born in June 1998. The people-reviewed web directory was multi lingual and categorized by language and subject matter. Each site was manually checked over by one of the editors regarding its suitability to be listed in one of the millions of categories. Understandably, the volume of work involved in manually maintaining this directory became a cumbersome and impossible task.
Unfortunately, the writing has been on the wall for the demise of DMOZ for some time now. It has declined in use for the searchers and marketers for a long period of time and was classed as a forgotten, unnecessary resource and was often described as archaic. The actual closure occurred 3 days later than initially announced, however, the DMOZ site does continue to operate, albeit it’s just a home page informing of its closure. There is also a link available to a copy of the final version of DMOZ before its actual closure.
As of now, going forward, machine-powered searches are the only search option available to us.
When DMOZ started life it was actually on the domain http://directory.mozilla.org/ and looked like this in 1999:-
Then in 2000 it moved across to the main domain it lived on for 19 years. http://www.dmoz.org
In 2006 the change visually with the addition of “In Partnership with AOL Search” was added to the header:-
In 2015 DMOZ looked like:-
Then the revamp of the look took place for DMOZ in 2016:-
On a daily basis as an SEO company, we get asked to investigate search behaviour to identify a specific industry sector and sometimes the keyword research shocks us. This week we have been asked to investigate “Waist Trainer” and one of the first things we found was that people search for this body shape changing product using the word “waste” which is obviously incorrect but shows how important our research can be. This is something that we found was common even the 1950’s and started with Marilyn Monroe and the shape of her figure looked like an hour glass.
Waist Trainer Before and After Search Results
Our research identified search volumes with people looking for answers to “Waist Trainer Before and After Search Results” and “waist trainer results“:-
This search result in Google shows the images and the behaviour of people searching this keyword are to go straight into the images to find an image that has the vision in mind as a focus point.
It is clear that SEO is vital here for images to achieve rankings within the image results as this is going to drive a lot of traffic to a website.
Looking at Google Trends for this type of search results found:-
Trend data for Waist Trainer
USA Trend for Waist Trainer
UK Trend for Waist Trainer
This data shows this is a new trend growing and trends like this are key to follow and understand why. One of the key areas related to this trend is the Celebrity Kim Kardashian and her hour glass shape or coke body.
The results we have found are that people are searching “kim kardashian waist training” information“.
This look is becoming the new look for women and referred to a skinny waist and big hips with often larger boobs. The resemblance to an hourglass figure with the visual look the same as a coke bottle.
What does the Coke bottle body look like?
The Coke bottle body looks have gone made with people taking things too far…
As with most body enhancements, people get addicted and lose site of things becoming obsessed with change and this then leads to an extreme change and often results in issues. The perfect coke bottle body should be finding the middle ground between normal and too far and in the example above both are perfectly attractive shapes/figures but the subtle coke bottle look gives an enhancement which works well.
The research shows that this waist training topic is large when looking at search volumes:-
Google shopping shows a large number of products are available for waist training and the images show the waistline before and after.
The key to achieving success online to sell products to this audience is to provide as much information as most importantly photos. Photos are the key to drawing people to a website related to this search terms.
How to achieve a coke bottle shape
A common search term related to this topic is “how to achieve a coke bottle shape” and this search in Google will show this new craze images like:-
People are also searching for information using search terms like “coke bottle shaped body measurements” and from our research, we were shocked to find some of the images we found and feel it is important to get this message across.