SEO by Chameleon

The Value Of Time

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The Value Of Time To Complete A Job

Have you ever thought about the effects of rushing a job?

In the Web Design and SEO World clients often want things done now! or Yesterday.

They never stop to take time to think that to be great you need time to achieve GREAT.

At Chameleon, we often get asked “How long will it take” for our web design and SEO tasks.

Clients come to us because of referrals, seeing other work we have completed or finding us top of Google but they often do not appreciate the time taken to achieve some of the amazing work we complete.

Trampoline Park Near Me

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With the growing trend of trampoline parks appearing locally to everyone, the Trampoline keywords hit our radar for monitoring and from SemRush we can see:-

KeywordSearch VolumeKeyword Difficulty Index
trampoline11000085.19
trampoline park7400057.76
trampoline park near me2710050.82
trampoline park london810058.87
rush birmingham660078.17
total wipeout660074.65
indoor trampoline540066.27
trampoline park birmingham440063.38
trampolining london360062.17
trampoline park manchester290054.87

We notice that Rush in Birmingham has already got 6600 unique search queries a month and they are relatively new so we took a look at the website to understand if they are maximising the online efforts to achieve this growth using SEO to push and promote.

trampoline rush birmingham

The website on-page SEO looks good with the meta data:-

<title>Trampoline Park – Birmingham Trampolining – Rush UK</title>

<meta name=”description” content=”Discover Birmingham’s latest trampoline park. Ideal for children parties and trampoline activities. Visit our website and make a booking today!“/>

The page has H1 heading:-

<h1>Welcome To Rush Birmingham</h1>

So this is pretty good but missing the word Trampoline or Trampoline Park.

The H2 Headings, 4 in total:-

<h2>Ready to rush?</h2>

<h2>Upcoming Events</h2>

<h2>Facilities</h2>

<h2>Activities</h2>

This doesnt have any mention of Trampoline which if possible would be advisable.

And then the H3 Headings:-

<h3>After School Meal Deal</h3>

<h3>Weekly Autism and SEN Session</h3>

<h3>The Main Court</h3>

<h3>Extreme Dodgeball Courts</h3>

<h3>Trapeze</h3>

<h3>Holiday Camps</h3>

<h3>Schools, University and Youth Groups</h3>

<h3>Corporate Team Building</h3>

<h3>Rush Birmingham 360 Tour</h3>

Again if no H2 reference to Trampoline it would be advisable to have a H3 reference.

Note: There is a 360 tour which is outdated and not embedded on the website which would be better to keep the visitors on the site:-

We would recommend a refresh of this for 2018 and this is service we provide for Google Maps. This will help with conversions, and if your business hasnt got a tour you should consider having one.

Trampoline Park Near Me

So with this new activity growing across the UK and looking at the website Rush with a quick on-page SEO check of the core basics.

The web hosting is on a shared platform which we would recommend this site being on a unique IP. The site is slow and this will be a contributing factor:-

trampoline rush hosting

The domain name has been registered until 17/01/2026 which is good as Google knows this is a serious business in this for the long game.

Using our own in-house software our checks showed for Rush:-

Google United Kingdom (Birmingham, UK)
KeywordRanking URLSearch Vol.07-Mar
OrganicMap Pos
trampoline parkhttps://www.rushuk.com/birmingham/7400032
trampoline park near mehttps://www.rushuk.com/birmingham/3310012

Which means this is working for them well already.

So from an SEO consultants point of view – what should Rush do next?

They need to identify the keywords not performing and make a plan to achieve these keywords and also maintain the current ranking keywords in the top 3 positions of Google.

Monitor the current traffic to the site and look for areas of improvement. For example, a page with a high bounce rate needs the content checking.

Check the visitors can find the information they need quickly with as little amount of clicks as possible.

Look at Google Home voice search also. Check and fix any snippet data required to help Google voice search work well.

trampoline rush

We have ran a complete audit on the website and the results show that Rush are doing a lot right for Google:-

 

If you want a report for your website please get in touch with us. Also, how did you end up on our webpage reading this? – The power of the Internet has lead you to our website and we can make your business website take full advantage of the Internet and Google Search.

How To Get Top Of Google

what is seo

What Is SEO ?

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In the dictionary SEO which is short for search engine optimization or search engine optimisation suggests “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

What Is SEO – Answered

SEO is making changes to a website in order to help search engines like Google understand the content on the website pages which will result in getting more visiting traffic to the website.

SEO Made Clearer

If we try to understand the importance of SEO we can use images as a simple way to explain this. Matt Cutts from Google discusses the alt attribute which is used by SEO companies to help Google understand images.

Matt Cutts discusses the alt attribute

In this example, the SEO process explains how helped the search engine understand the images on the page will really help.

SEO Changes

Google makes improvements to its search algorithm very frequently and this means a good SEO Company like Chameleon will be monitoring the changes and understand what Google is now looking for. There are 70% of the basics of SEO that do not change. But areas of SEO will need to be improved or changed to keep a website up to date with the latest Google algorithm.

How Google makes improvements to its search algorithm

What Is SEO ?

So to answer the question What Is SEO ? it is a simple question to answer when you understand the why. An SEO Company takes will understand what a business does, the services they provide, the products they sell and then understand the keywords searched and the search volumes. Then check if the client’s website appears in Google today for these keywords.
If the client’s website can be shown to people using search engines to find the services and products that client offers then this can result is a sales lead or enquiry which should result in a return on investment.

The SEO company or agency will then make changes to the website to ensure Google understands the content and as a result, the website will appear in the search results.

An SEO Company will be needed to make many of the changes to ensure top positions in search results, but remember only one company can be number 1 in a search result organically which makes finding the best SEO agency that has a proven track record due to the fact that SEO results change and one SEO company might be doing things right today but what about the coming Google algorithm changes?

If you need your website to be in Google today, you can use Google Adwords to rank within search results, paying to appear for chosen keywords.

How To Get Top Of Google

English Google Webmaster Central office-hours hangout 6 March 2018

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English Google Webmaster Central office-hours hangout Streamed live on 6th March 2018

English Google Webmaster Central office-hours hangout

Otto Rommel
This is to settle an argument with a developer. Is it considered cloaking that would incur a penalty if link HREF values are blocked by disallowing access to a JavaScript file. Example: blocking the HREF value to a link in a calendar that would create and infinite crawl path of years. Example: Blocking the HREF values to Sort By links in a table. Prior to the advent of JavaScript rendering, this was a way to stop bad URLs from being crawled. Thanks.

Marco Logmans
How will GDPR affect the use of Google Analytics? It looks like we can only track visitors if they allow us to add cookies…or not?

Eduard Paziuk
In which cases does Google recognize a french-translated page “fr.example.com/page” as a duplicate of an English one – “example.com/page”? Hreflangs are correct but using the query “info:fr.exmaple.com/page”, we see an English page not a French one.

Greg B
Is there a way to auto disavow some tld’s? It would help with the .ru domains that are linking to me that are 99% spam. New ones show up every few days.

Dmitry Voytenko
How can I improve the indexing of sites developed on a single CMS and having the same catalog of products with the same description on the product cards? Google indexes the site and excludes pages from the index in a month. Sites belong to different organizations but they were ordered from one developer.

Jack Waldenmaier | Composer / Producer
Hi John,

I have about 60 pages with duplicate TITLES and DESCRIPTIONS because they are part of WordPress CATEGORIES.

(They are all Rel=Prev or Rel=Next and have Canonicals but they still show up in Search Console as duplicates.)

Is there any solution to this problem?
Thanks!
-Jack
214-636-5887

Ben Cohen
We have different branch pages for our depots and we also have different GMB profiles for each branch and they have reviews on them. Can we put the text from some of these reviews on to the relevant branch pages and mark it up. We already have a link from the branch page going to the google plus page but we could also do a link going to the reviews section if need be?. What do you think?

Russell Meara

Is there any benefit/harm putting some of our USP in the Title tag if we already have the keyword phrase first.

Bill Allen | Dad, Husband and SEO Guy

Does Google have any issues or preference for indexing and ranking urls that have special characters (comma, ampersand, parenthesis, etc.) or issues/preference for indexing/ranking special characters used in French, Spanish, German, etc.?

Rob Cuppett
None adult site showing hard core adult ads in Google search results when searching for domain.com. Every site on the VPS host is showing these ads. Is the IP address marked by google as adult? What would cause this? Here is a link to a webmaster help forum discussion with all the details and screenshots.

Antonio Dimitrovski
Earlier on Twitter we have conversation about translating content and still isn’t clear enough. If I translate article from another website to another language hreflang is a must to show proper language but how can i give him a credit if canonical is not good here? Should I just rank in other languages with my website? Link isn’t good, can’t canonical not the same content, what we need to do?

François Briod | Tech enthusiast & entrepreneur
Hey! It’s going to be my first Office Hours, I’m thrilled.

My question: how does google indexes texts generated by computers based on unique/proprietary meta-data such as a hotel description on Booking.com (For example: https://www.booking.com/hotel/ch/b2-boutique.html)

Let’s say that the meta-data are updated every day (reviews), would it make sense for Google to crawl this text every day?

Colin Manko
1) Does Google use other Google App data for search results? (ie; does Google use Gmail email opens or Google Chrome behavior to inform results past an individual basis?)
2) Can you explain the types/range of severity of algorithmic penalties? (ie; how do you receive an algorithmic penalty, how long does it last, does it affect a site on a page by page basis – or at the domain level?)
3) — Search Console Performance feedback (been a week since I’ve been in there):
——– want to be able to filter off multiple operations in filters (ie; contains “some word” AND does not contain “some other word”)
——– want filters to update the line graph – currently, it is just an overall view of the date range and search type you selected, even when filters are enabled (Is that right?)
——– property sets would be nice (ie; aggregate both http and https for YOY analysis)
——– option to download some time period of data and break it down by day for daily analysis away from Search Console interface (you can do this with the API, but that is over my head/don’t have time for it at the moment)

Thanks for everything you all do!

Glenn Gabe | Digital Marketing Consultant
Hi John. When a company fact checks an article using ClaimReview markup, is there a way to challenge that fact check?? If not, the fact check will show up in the SERPs even if it’s not entirely correct. It seems like there should be a way to challenge a fact check (like you can counter a DMCA takedown).

Also, would continual fact checks against an organization impact that site algorithmically at some point? Again, like DMCA takedowns funnel into the Pirate Algorithm?

My site’s template has multiple H1 tags

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My site's template has multiple H1 tags

More than one H1 on a page: good or bad?

How does Google choose titles for search results?

Does the ordering of heading tags matter?

How To Get Top Of Google