Hall Of Memory Birmingham

We had the honour of being the chosen company to carry out the 360 Virtual Tours for the Hall Of Memory in Birmingham.

The Hall of Memory located in Centenary Square was designed by S. N. Cooke and W. N. Twist as a war memorial. Construction began in 1922 and ended in 1925, the beautiful stone masonry was erected by building firm John Barnsley and Son.

The Birmingham Hall Of Memory was built to commemorate the 12,320 Birmingham citizens who died in World War I.

This building is erected for the Glory Of God and in memory of the men and women of this city who fell in the Great War of 1914 – 1918. It was opened by H.R.H Prince Arthur of Connaught K.G on July the 4th 1925.

The inscription inside says with honour:


This building has now been carefully included into Google Maps with a Street View Trusted Tour allowing people the freedom to enjoy the memorial from anywhere in the World. We hope many more will appreciate the Hall Of Memory.

Hall Of Memory Interior

Hall Of Memory Exterior

If you are looking at this and would like Chameleon Web Services to add your business, museum, land mark or building to Google Maps please call 0121 663 0456 or contact us.

Aston University Campus 360 Virtual Tour

Chameleon is very proud to have produced the largest combined Google Business View 360 Tour to date within the Google Maps System. The Aston University entire campus is over 10,560 individual photographs comprising of both interior and exterior  shots.

Aston University Campus 360 Virtual Tour

The project brief was to create something unique allowing potential university students across the globe to visit Aston online to give them a taste of what the University campus is like. The 360 virtual tour allows anyone to walk around the campus online showing off the amazing university facilities.

The tour also highlights historical facts, important features and information that are relevant. It’s like having your own personal guide.

Aston University Campus 360 Virtual Tour

To visit the tour go to: www.aston.ac.uk

Google Maps Business View Annual Award Winners 2014

Google Maps Business View Annual Award Winners 2014

On Friday the 23rd January 2015 Google held their Google Maps Business View Annual Awards of 2014 and Chameleon was lucky enough to be the winners of an award for the “Most Creative Use of Maps API” which was following the amazing work that we carried out for the Wolverhampton Wanderers Football Club.

We travelled to Google’s European Engineering Centre in Zurich, Switzerland compliments of Google to collect our award and had the pleasure of meeting some other great people that had also won awards in various other categories.

The award ceremony took place with Google staff from all over the globe joining the celebration’s for specific achievements carried out by companies working with Google Business View.

We won the award for:

Most Creative use of Maps API
Creative use of maps API on top of the Business view Virtual tour – TOUR
WINNER: Adam Langeveld, UK

Google Best Use Of Google Maps API Award 2014

This award was for the work we completed at the Wolverhampton Wanderers Football club which raised Google Maps to new limits and impressed the search engine giants with its size (over 700 individual panoramic views), but also the new innovation for integrating multiple tours within one interface allowing the ability to flow between specific locations quickly.

This award is a new category for 2014, open to both Google Trusted Photographers (TIPS) and agencies.

Other Award Categories:-

Google Trusted Photographer of the Year Award
Photographer with the highest weekly average of completed shoots, and has been with the program for at least 6 months.
WINNER: Jean-Michel Guegnon, France

Google Award Jean Michel Guegnon

Highest Shoot Count in the 1st Half of the Year
Photographer with the highest amount of published shoots in a 6 months period.
WINNER: Dejavan Sohrab, France

Google Award Dejavan Sohrab

Highest Shoot Count in 2nd Half of the Year
Photographer with the highest amount of published shoots in a 6 months period.
WINNER: Adrian Symonds, UK

Striking Exposure Adrian Symonds Google Award

Excellence in Quality Award
Photographer with the highest percentage of first time passes per shoots.
WINNER: Felix Steck, Germany

Google Award Felix Steck

Marketing / PR Award
Photographer with the most successful, innovative and original marketing strategies (most press, biggest events & great social media presence).
WINNER: Oliver Murray – Republic of Ireland

Oliver Murray Ggladsmuir Google Award

Most Creative Tour Award (SHARED)
Photographer with the most creative shoot (ex. amazing API integration, scavenger hunt, unique places like movie sets, etc.) TOUR.
WINNER: Eric Gaborlaud

Google Award

Most Creative Tour Award (SHARED)
Photographer with the most creative shoot (ex. amazing API integration, scavenger hunt, unique places like movie sets, etc.) TOUR.
WINNER: Sylvain Froidevaux & Oliver Wayre

Google Award

Google Business View Agency Awards

Agency of the Year
Agency with the highest weekly average of completed shoots, and has been with the program at least 6 months.
WINNER: Identity

Identity Google Award

Highest Shoot Count in 1st Half of 2014 Award
Agency with the highest amount of published shoots in Q1 & Q2.
WINNER: Royal Tour

Royal Tour Google Award

Highest Shoot Count in 2nd Half of 2014 Award
Agency with the highest amount of published shoots in Q3 & Q4.
WINNER: Local Exposure

Local Exposure Award

Excellence in Quality Award
Agency with the highest percentage of first time passes per shoots.
WINNER: Panoramas CZ Google Award

Panoramas CZ Google Award

Helping you Connect with your customer Award
Marketing / PR Award.
WINNER: Better Reach

Google Award Better Reach

 What is Google Zurich Like?

Obviously whilst at Google we had a tour of the headquarters which was amazing, we really admired the ethos that they follow regarding work life balance. The office environment was fun and relaxing yet professional and this is something that all technical companies with professional coding guru’s need to follow.

It is clear that the people working for Google are extremely motivated and full of energy allowing them to creative fantastic ideas. Google even have a 20% development room where you can take yourself away to work on new ideas during your day.

My favorite room had to be the aquarium where you could switch off and take a power nap with the tranquil sounds of nature. All around you was beautiful tropical and Malawi fish tanks integrated into the walls.

Google Zurich Office

Outside Google Zurick Office.

Google Pool Table

Playing Pool at Google Reception.

Pool Table Google Meeting Rooms Google Office Zurick

The Google Meeting Rooms looked funky and fun!

Google Office Zurick Meeting Rooms

Chameleon Google Award

Google branding on the most adorable muffins.


Working at Google Zurich

2006 Nurburgring Virtual Tour Guide (Pre Street View)

Nurburgring Guide


Tomorrow I am flying to Zurich with my good friend Ian to receive the 2014 global award for most creative use of Google Maps API. It’s a great feeling to be recognised by a highly respected company.

The project which won was a huge tour around a football stadium. New ideas and approaches were integrated into a bespoke Tourdash interface. The end result was a unique step forward for Business View and its affiliate software.

It’s pleasing to win an award in virtual technologies because this project kind of connects back to a cool idea I had which was slightly ahead of its time.



In the spring I began documenting the famous Nurburgring Nordschleife with photos and video. Clocking in at 12.9 miles, the track drops and climbs 1000ft through the German Eifel Mountains, it was quite a challenge.

As a fan of all types of media work, I believed my skills could create a fantastic tourist website biased towards multimedia.

Whilst filming video I noticed workers clearing foliage alongside the race track. They explained the circuit was going to be enclosed with 12ft high catch fencing.

This was quite saddening; the Nurburgring was going to lose its unique look and feel. An idea to document the entire circuit with photography and video became a race against time.

A punishing schedule of working for BMW (37hrs Fri, Sat, and Sun) then a 1000 mile round trip to Germany became my life.

To photograph the panoramas I had to be on the track at 5.30am, before the marshals later appeared at 7am. The evening photo sessions were at 8pm after the circuit closed.

During the day the Nurburgring is used as a test track for manufactures then in the evenings it’s open to the public who drive as fast as possible. Standing on the track taking photos wasn’t allowed.

To stay busy during the daylight hours I filmed behind the crash barriers obtaining a huge library of video. Wednesday night was for wearily driving back to England. Soon it was winter so I stopped travelling and began to work on the imagery and videos.

A visual user interface was developed around a large map broken up into accessible sections. Each section was a detailed map with dots would activate movable panoramas. Different icons activated the video footage.




By January the hand stitched panoramas were looking good and the huge video archive was in a usable order.

I had to make more trips in the spring of 2007 for extra footage to fill noticeable gaps, but by late spring the panoramas, the interface and videos were ready to take the next step forward.

Ian Bevis worked on the next stage by coding part of the project together. It was wise to begin with a single section to see how it performed.

Although the technology was at an early stage – we could see the potential for this type of media. In essence, we’d kind of created a basic an alpha version of Street View.

We calculated the cost of hosting the project online. Unfortunately the world was different in 2007, hosting large amounts of media online was expensive and difficult. This meant it was simply not economical to do this type of project at a large scale.
To make matters worse my day job was back to 5 days a week and required a lot more focus. Unfortunately the Nurburgring idea sat idle for few years while life got in the way.



By winter 2010, interest in my day job had dropped to a point where I began tinkering with the Nurburgring idea again. Google Street View and hosting videos on YouTube were part of everyday life.

I developed a simple interface to make use of embedded content then animated the panoramas into video.  The whole project up was split up to suit my new plan then everything was then uploaded to YouTube.


So the project was back to its original multimedia website plan. I had created a basic but functional Nurburgring site for fans to browse the track in it’s full historic glory. It made me feel quite proud; it was the most detailed Nurburgring guide on the internet and a piece of memorabilia before the catch fences appeared.


I was new to web design so the nurburgringexplorer website was not quite the masterpiece but it did reignite desires to work on more creative projects. My day job as a process development engineer at BMW paid well – but didn’t give me any creative satisfaction.




In 2013 I made the decision to leave full time work and enter the world of self-employment, using my media skills to earn a living.

Many warned about the risk – but it’s led to a better work/life balance, allowing time to develop new ideas into finished products.

Ian’s S.E.O Company was doing well and he wanted to increase its profile within Google’s services. I was already producing real estate 360 virtual tours so becoming a Google Trusted Photographer seemed a logical step.

After being interviewed by the Business Photos team I passed my tests and began selling tours to local companies.


I was enjoying working on the Business View project and had received a couple of sales plaudits but I was looking for a bigger challenge. My marketing coordinator Asya Dimitrova was very impressed with a tour I produced for Teamworks Karting and put it forward for an award.

The tour of the karting venue was quite complex, I had covered all the facilities and the entire kart track. It was pleasing to be nominated but I knew it possible to achieve more.

Working in an S.E.O office has its advantages because of all Ian’s business contacts. He really is a networking guru. It wasn’t long before Ian and I were at the Wolves Football club explaining how Business View could be of benefit.

To be honest, I’d never set foot in a football stadium so initially the size and complexity of the stadium was a little daunting. Back at the office I thought very hard about how to get started.

It was a logistical nightmare at first but was quite good fun. The people at the stadium were interesting characters who were bemused by this strange man spinning around a tripod all day.

After lots of development and hard work, the end result was an easy to use interface which accessed over 730 different locations around the stadium.

The tour is extremely detailed because I wanted this project to be a showcase for winning new business. It was the first full football stadium on Google Maps.

The fundamental ideas behind the project seem simple to me now, but at the time nobody had thought of them.

Ian added the final touches to the project by coding the final interface into a mirror image of the Wolves website. Throughout the process, his great negotiating skills helped immensely.



Things are looking good for the future; I’ve just completed a full campus tour of Aston University which is much larger than the Wolves tour. This newly developed service offers great marketing opportunities for large venues.

The tour has also attracted clients in a variety of new areas with propositions which are extremely interesting to say the least.

We are not known to stand still and are currently looking at exciting ways to enhance our services even further, when the weather improves testing new ideas will begin.

Looking back at 2006, it was probably the hardest and craziest part of my life but the memories I have are superb. Admittedly, the Nurburgring project didn’t exactly achieve its full potential but it definitely steered my life in a better direction.

I think this awards ceremony in Zurich is going to be a lot of fun…

Written by Adam Langeveld – Chameleon Web Services – Media Production.

In 2006 Nurburgring Virtual Tour (Pre Street View)

Nurburgring Guide

Aston University Campus 360 Virtual Tour

Aston University the amazing public research campus university which is situated at Gosta Green Aston Triangle, in the city centre of Birmingham has a full campus 360 virtual tour.

Aston University contacted us for advice on virtual tours. We explained all the options and which product was right for them. We had just finished a huge Google tour for the Wolverhampton Wanderers football club and used new ideas for improved flexibility.

The innovative Wolves tour won the 2014 global award for most creative use of Google Maps API by expanding existing services to a new level.

In a nutshell, we were in an optimal position to cover the entire campus with lots of Google Business view tours. Our new techniques would then bring everything together in easy to use interface.

The tour was branded and pop ups with information and media were added in relevant places for an enhanced user experience.

The end result for Aston University is a huge tour which showcases everything conveniently and the software works on all smartphones, pads and desktops.

The long term costs to the customer are incredibly low. Google Business View tours are a one off payment and the yearly licensing fee for the Tourdash interface is cost effective .

We offer a monthly payment plans which include reshoots, changes and maintenance. This helps keep initial costs down and alleviates worries when say, a room is redecorated or a new wing is added.

We believe in offering long term services so clients can spread costs and adapt their marketing with peace of mind.

Address: Aston Triangle, Birmingham B4 7ET
Phone: 0121 204 3000