Waist Trainer Before and After Search Results

On a daily basis as an SEO company, we get asked to investigate search behaviour to identify a specific industry sector and sometimes the keyword research shocks us. This week we have been asked to investigate “Waist Trainer” and one of the first things we found was that people search for this body shape changing product using the word “waste” which is obviously incorrect but shows how important our research can be. This is something that we found was common even the 1950’s and started with Marilyn Monroe and the shape of her figure looked like an hour glass.

Waist Trainer Before and After Search Results

Our research identified search volumes with people looking for answers to “Waist Trainer Before and After Search Results” and “waist trainer results“:-

Waist Trainer Before and After

This search result in Google shows the images and the behaviour of people searching this keyword are to go straight into the images to find an image that has the vision in mind as a focus point.

Waist Trainer Before and After Images

It is clear that SEO is vital here for images to achieve rankings within the image results as this is going to drive a lot of traffic to a website.

Looking at Google Trends for this type of search results found:-

Trend data for Waist Trainer

USA Trend for Waist Trainer

UK Trend for Waist Trainer

This data shows this is a new trend growing and trends like this are key to follow and understand why. One of the key areas related to this trend is the Celebrity Kim Kardashian and her hour glass shape or coke body.

The results we have found are that people are searching “kim kardashian waist training” information“.

This look is becoming the new look for women and referred to a skinny waist and big hips with often larger boobs. The resemblance to an hourglass figure with the visual look the same as a coke bottle.

What does the Coke bottle body look like?

The Coke bottle body looks have gone made with people taking things too far…

What does the Coke bottle body look like

As with most body enhancements, people get addicted and lose site of things becoming obsessed with change and this then leads to an extreme change and often results in issues. The perfect coke bottle body should be finding the middle ground between normal and too far and in the example above both are perfectly attractive shapes/figures but the subtle coke bottle look gives an enhancement which works well.

The research shows that this waist training topic is large when looking at search volumes:-

waist trainer seo

Google shopping shows a large number of products are available for waist training and the images show the waistline before and after.

Waist Trainer shopping images

The key to achieving success online to sell products to this audience is to provide as much information as most importantly photos. Photos are the key to drawing people to a website related to this search terms.

Waist Trainer Before and After

How to achieve a coke bottle shape

A common search term related to this topic is “how to achieve a coke bottle shape” and this search in Google will show this new craze images like:-

how to achieve a coke bottle shape

People are also searching for information using search terms like “coke bottle shaped body measurements” and from our research, we were shocked to find some of the images we found and feel it is important to get this message across.

Do not worry about your bone structure, you cannot change this and stop trying to look exactly like someone you will never be. Be happy with your body and remember that eating a healthy diet and exercising will give you a much happy life. Exercise is the key to success and often is ignored and people turn to food instead of exercise when feeling down.

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West Midlands Police Website SEO Inspection

With our SEO research to understand more about what Google is doing with algorithm changes we follow specific websites and monitor the changes of websites to understand the effects things are having.

Understanding what Google is doing and what Google needs is vital to Search Engine Optimisation and as one of leading providers of SEO in the UK we monitor and track many high profile websites in varied sectors.

West Midlands Police Website

West Midlands Police Website SEO Inspection

The website URL for the West Midlands Police is www.west-midlands.police.uk and this has a backlinking profile that attracts links on a regular basis hitting peaks of 3000 per day at times and this profile has been growing since March 2011.

West Midlands Police SEO Backlinks

The overall result of the backlink profile is giving a trust flow of 50 and a citation flow of 42. The trust flow is a score based on quality, on a scale between 0 and 100. Sites closely linked to a trusted seed website achieve higher scores and websites that may have some questionable links have a lower score.

The Citation Flow is a also a score between 0 and 100 and this is a measure of link equity or “power” the website or link carries. Citation flow is used in conjunction with “Trust Flow” to understand the cleanliness, quality and power of a websites profile.

This score for the West Midlands Police Website is generated from 54,359 backlinks in the last 90 days and in the last 5 years the website has attracted 202,270 backlinks.

West Midlands Police SEO

It is important to look at what domains are linking to the website and these are referenced as referring domains, which in Google’s view are passing votes to the content on the website. The higher the profile of websites linking to content the better the content must be and also it must be important so Google take this content vary seriously. A website with no backlink’s has no authority on the subject matter.

West Midlands Police SEO Top 10 Referring Domains

The Police are always attracting links from websites and as an example the company Handlestore Ltd with the domain URL http://www.handlestore.com/ links to the police on their Google Plus page when they discuss security improvements. This is used in an attempt to show they are helping visitors by linking to authority websites. This is not so important to Google due to the fact it will actually tell Google to check out other websites for better content.

Handle Store SEO

This Google plus profile is the same as blog post and the company is promoting their website products and then linking to their own website and also trusted URL’s such as the West Midlands Police in order to grow the SEO backlink profile. Google will not really care much about this however and unless this is adding value to visitors the Google plus page itself adds no real value at all to the ranking of the main website URL.

To take a look at the Handle Store website it is clear that this company spends money / time creating backlinks that are not adding value:-

handlstore www.handlestore.com

handle store SEO power

To show an example of a backlink that adds no value, if anything a negative impact on the SEO profile:-

handle store SEO backlink

handle store seo

Google’s guidelines explain that they do not want to find paid for links and link farms. The reason for this is that it adds zero value to Internet users and makes Google’s job much larger. Websites that provide links in this manner are adding pollution to the Internet and add no value to a business owner or visitor.

This website has a TRUST problem and anyone with links on this website is more likely to have a decreased overall ranking position due to this for any keywords used.

The problem for this website is that the website itself has lots of poor quality linking to it.

This information here which has led us from the West Midlands Police Website to a furniture linking website shows how random the Internet is and what Google finds is often completely odd and random. It is for this reason that we have added this information in this article.

Looking back at the West Midlands Police backlinking profile there are 202 BBC backlinks:-

bbc SEO links

bbc seo links

bbc seo linking

The West Midlands Police website also has links from Government websites and as an example:-

Government seo links

All these links are picked up by Google and used to create a power profile which in return will provide an idea of trust. Due to the BBC and Government websites not selling links and being quality content with high profile websites linking to them also, these are some of the best links available on the Internet and this adds huge value to the West Midlands Police Website.

All these links are collated in Google’s database and the text used to link known as anchor text is then compiled to create a keyword profile:-

West Midlands Police Website Anchor Text

West Midlands Police Website Anchor Text

Looking at the profile there is a strange number link – 430539. west-midlands.police.uk so this stands out to be odd and on investigation we found:-

west-midlands-police-website-bad-links

west-midlands-police-website-bad-link

This is an un-trusted site and this is an example of a negative link pointing at the West Midlands Police website.

It is also important for Google to look at where the links are coming from in relation to location. The country the links are generated from pay an important part of SEO.

seo-links

The website content is inspected by the Google robots and all the data from the website is retrieved and then added to the Google database for the domain URL

http://seo-website-checker.chameleonwebservices.co.uk/web/west-midlands.police.uk

title tag

meta description

http://www.chameleonwebservices.co.uk/seo-tools/keyword-density-analysis/

  • There are 618 words on this page
  • Of those 618 words 511 words are linked ones
  • Of 618 words 110 are not linked
  • Of 110 non linked words 43 words are either stop words or have less than 3 characters
WordCount
police14
december10
crime10
latest7
advice7
information7
appeal7
abuse6
midlands5
contact5
2 Word phrasesCount
december 201610
back home6
west midlands5
midlands police5
full story5
read full5
police appeal4
latest news4
here for3
click here3
3 Word phrasesCount
read full story5
west midlands police5

css and javascript

headings

KeywordBody TextDensityTitleMeta keywordsMeta descriptionImage altLinks
police172.8%141421
crime101.6%02119
december101.6%000010
information71.1%00018
appeal71.1%01048
advice71.1%01007
latest71.1%00016
abuse61%00017
story61%00006
midlands61%11129
collision61%00037
contact50.8%00006
football40.6%00027
friday40.6%00004
involved40.6%00025
saturday40.6%00004
click40.6%00004
fatal40.6%00024
search40.6%00002
birmingham30.5%00003

Google’s Robots grabs:-

West Midlands Police Top of Page Skip to main content Police appeal following fatal collision Read full story Appeal launched after discovering a shotgun was fired into a bus Read full story Police appeal after fatal road collision Read full story CCTV released of men suspected of being involved in football disorder Read full story Trio convicted of terrorism offences Read full story Accessibility options West Midlands Police Preventing crime protecting the public and helping those in need Menu Contact us Menu Home Your local police Back Home Birmingham East Birmingham West Coventry Dudley Sandwell Solihull Walsall Wolverhampton Latest news Back Home View news Our videos Birmingham No Deal Wanted Caught on Camera Media queries Keeping you safe Back About us Back Home Executive team Our structure Diamond awards Getting involved History of the force Police and Crime Commissioner Police auctions Funeral items Behind the badge Back Behind The Crime blog Buses Cannabis disposal team Dogs Firearms licensing Football policing Forensic Investigators Guns Helicopter Motorways Offender management Operational Support Unit Organised Crime Preparing for emergencies Property seizures Summer album Tackling terrorism Traffic blog Vehicles WMPeople Misconduct outcomes Misconduct hearings WMP2020 Advice centre Back Accessing information Back Home Accessing Your Personal Information Civil Disclosure Unit Data Protection Freedom of information Chief Officer entitlements Campaigns Back Home Pickpockets Sentinel Forced marriage Domestic abuse Crime reduction Back Alcohol and violence Business crime Gun crime Home security Knife crime Pickpockets Robbery Scams Shop Theft Students Vehicle security Help and advice Back Academic research Advice for victims Anti social behaviour ANPR Bikesafe course Child sexual abuse Children and young people Domestic abuse Fines and fixed penalty notices Hate crime Honour abuse Mental Health Modern slavery Organising an Event Overseas visitor registration Radicalisation Rape and sexual violence Reporting road traffic collisions Stalking and harassment Stop and search Vehicle recovery scheme Advice leaflets Website Information Join the force Back Home Current vacancies PC recruitment Transferees WMP Associates Contact us Search Latest news Police appeal following fatal collision Monday 26 December 2016 Appeal launched after discovering a shotgun was fired into a bus Saturday 24 December 2016 Police appeal after fatal road collision Saturday 24 December 2016 CCTV released of men suspected of being involved in football disorder Saturday 24 December 2016 Trio convicted of terrorism offences Friday 23 December 2016 Elderly woman robbed in her home after hour long ordeal Saturday 24 December 2016 Life savings stolen in distraction burglary Friday 23 December 2016 No festive joy for football louts after WMP secures banning orders Friday 23 December 2016 Family of murdered man Surjit Takhar re appeal for information eight years after his death Friday 23 December 2016 Family pay tribute to man killed in Coventry collision Thursday 22 December 2016 View all our latest news stories Don t mask the abuse control isn t love Click for more on our Christmas domestic abuse campaign Ask Arita Click here for our latest campaign Darker Nights Click here for our latest campaign Community Project Funding now available Click here for more information Got a ticket Get advice on fines payment and speed awareness courses here Been involved in a crash Get help and advice here Ask The Police Answers to questions we are often asked If it s not an emergency call us 101 If life is in danger or a crime is in progress 999 More ways to contact us Contact your local team by entering your postcode Caught on Camera Recognise anyone in these CCTV images Most Wanted Spot anyone you know View the latest tweets across all our twitter accounts Tweets from WMPolice west midlands police all accounts Follow WMPolice westmidlandspolice Go to our YouTube channel to see our videos West Midlands Police Home Your local police Keeping you safe Advice Centre Latest news Contact us RSS feeds Information FAQs Search Copyright West Midlands Police 2016

The Overall SEO Result

The result of the content and the backlinking profile Google finds will then allow content to be shown in the search results.

west midlands police website traffic

west midlands police website traffic keywords

http://www.west-midlands.police.uk/ keyword ranking data spreadsheet.

The West Midlands Police Website ranks for keywords that Google decide are relevant and this is as an example:-

google search police jobs

In this example Google ranks the West Midlands Police Website number one in the search results. The content on the website is the most relevant to this search terms but due to the content structure the WM Jobs website is actually providing Google extra information in snippets and this is shown in today’s algorithm above the number one search result which is known as Google’s Quick Answer box.

wm jobs

This example shows how important SEO services are to a website. Even thou the West Midlands Police website is most relevant due to the content not being fully optimised and setup for the latest Google algorithm they actually loose traffic to the WM Jobs site.

To understand more about these pages we need to look at the data Google needs to find such as the title and meta description so that Google understands what the pages are about.

It is important to look at how How does Google Search works to understand more about what we need to provide Google in-order to rank well.

SEO Titles, Meta Description and Meta Keywords

West Midlands Police title = <title>Join the force &#8211; Latest jobs</title>
WM Jobs title = <title>Jobs with West Midlands Police</title>

Google uses however:-
West Midlands Police = Join the force – Latest jobs – West Midlands Police
WM Jobs = Jobs with West Midlands Police – WMJobs

You can see that Google is adding the site name to the title automatically.

Also in the top 3 of the Google search results is Indeed.

Coded = <title>Police Jobs, vacancies in West Midlands Indeed.co.uk</title>
Google uses = Police Jobs, vacancies in West Midlands | Indeed.co.uk

It is clear that Google uses data and is manipulating the data it finds.

Looking at the Descriptions & Keywords:-

West Midlands Police does not have any description or keywords. Instead the website includes data known as Open Graph Tags which are used by Facebook. OG data promotes integration between Facebook and websites by creating objects with the same functionality as other Facebook objects.

<!– Jetpack Open Graph Tags –>
<meta property=”og:type” content=”website” />
<meta property=”og:title” content=”Join the force” />
<meta property=”og:description” content=”Latest jobs” />
<meta property=”og:url” content=”https://jobs.west-midlands.police.uk/” />
<meta property=”og:site_name” content=”Join the force” />
<meta property=”og:image” content=”https://s0.wp.com/i/blank.jpg” />
<meta property=”og:locale” content=”en_US” />
<meta name=”twitter:card” content=”summary” />

WM Jobs:-

<meta name=”description” content=”8 jobs with West Midlands Police to view and apply for now with WM Jobs”>

WM Jobs does not use meta keywords.

Indeed:-

<meta name=”description” content=”396 Police Job vacancies available in West Midlands on Indeed.co.uk. one search. all jobs.”>
<meta name=”keywords” content=”Police Jobs, vacancies in West Midlands, West Midlands careers, West Midlands employment, West Midlands job listings, West Midlands job search, West Midlands search engine, work in West Midlands”>

It is important to note that Google doesn’t use Meta Keywords since around 2009 but these are still used by other search engines such as Bing.

USe of H1, H2 and H3 Headings

West Midlands Police:-

No H1 Headings

<h2>Current vacancies</h2>

<h3>Leave a Reply </h3>

<h3>Rewards &#038; Benefits</h3>

<h3>Latest Tweets</h3>

WM Jobs:-

<h1>West Midlands Police</h1>

<h2>About West Midlands Police</h2>

<h2>8 jobs with West Midlands Police</h2>

<h3>Business Analyst</h3>

Indeed:-

<h1>Police jobs in West Midlands</h1>

<h2></h2> – Various used for Job titles

No H3 Headings

Using H1, H2 and H3 headings are so important for on page SEO as this tells Google what the content is about on the pages. The ordering of H1 should follow a natural path. The H1 heading is at the top of the page and then H2 to break up content and then H3 inside the H2 content where needed.

Google uses this data and the algorithm is clever enough to work out the content on the page with the use of H1, H2, H3, etc heading tags. The algorithm has also worked out that some websites mess up the ordering or try to manipulate the content and this should be avoided.

On page content

The content on the page is then grabbed and this should be reflected in the above Titles, Meta data and headings. If Google finds unique content it doesn’t really care how pretty the page looks it will now want to use this content within search results and the ranking positions within search results is now down to the quality of the content and the information that has been provided + whether or not Google trusts the content.

A highly skilled SEO consultant can look at differences between websites and understand what is required to be competitive on page one of Google search results looking at the current websites already there.

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Adwords Management Problems

We often get asked to review Google Adwords for companies of all sizes and when we start the research we identify issues that are common. There are many companies providing Adwords management services and suggested they understand how to achieve goals.

When Chameleon starts to work on an Adwords campaign we first have to understand the business and then find the negative keywords related to this industry, product or service.

For example working with a company providing Allow Wheels Repairs we need to find keywords that people using Google might use that can trigger an advert which will lead to a negative clicks.

Below is an example of search terms that would not appear if the keyword “free” was added to the negative keyword list:-

adwords management

This Google search result is perfectly fine if you are top of Google in the organic listings and the company’s Chipsaway and Revive will get clicks here which have no click costing making this add value to them.

However if you were paying for Google Adwords here this is wrong, there is no clear indication what the end goal of the person searching is. If the person searching was looking for Alloy Wheel Repairs then it should come at a cost so using the keyword “free” makes this a keyword that is likely to result in no sales lead. The daily Adwords budget could run out due to these clicks so it is recommended to focus on keywords that will add value to your business.

Google Adwords spend should be targeted and carefully planned. We have taken on advertising campaigns with budgets of £1,000 per day that were hitting this on a frequent basis. Following our research and then tweaks we was able to achieve on average a 70% saving and at the same time  increase the quality of the leads which has seen returns as high  160% improvement on ROI.

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