Fixing Next Oldbury Google Pin

The Next store in Oldbury has a common problem where the store doesnt have a Google 360 tour known as Business View so instead Google use the “See Outside” function which is generated from the vehicles photography.

If the pin location is slightly wrong it will show the wrong business and this is a huge negative as your business is then advertising another company within the Google system.

For example is you look at the search for “Next Oldbury” you will see “Pets at Home Oldbury” instead.

Next Oldbury Google Pin Problem

This is an easy fix for Chameleon and we can simply access the Google Pin data for a company and make changes as required.

We looked and most of the high street brand names had similar issues.

Safestore Self Storage Oldbury
Address: Birchfield Ln, Oldbury, West Midlands B69 1DT
Phone:0121 544 8282

Sytner Oldbury BMW
Address: 819 Wolverhampton Rd, Warley, West Midlands B68 8DA
Phone:0121 552 2825

Stax Trade Centres – Birmingham
Address: Brades Rd, Oldbury, Birmingham, West Midlands B69 2HN
Phone:0121 569 7000

Smyths Toys Superstores
Located in: Oldbury Green Retail Park
Address: Oldbury Ringway, Oldbury B69
Phone:0121 544 1542

Argos Extra
Located in: Oldbury Green Retail Park
Address: 4, Oldbury Green Retail Park, Oldbury Ringway, Oldbury, West Midlands B69 3DD
Phone:0345 165 7658

Homebase – Oldbury
Located in: Oldbury Green Retail Park
Address: Unit Oldbury Retail Park Oldburry Ringway, 1 Green St, Warley, West Midlands B69 3DD
Phone:0345 640 7085

Pets at Home
Located in: Oldbury Green Retail Park
Address: Unit 6, Oldbury Green Retail Park, Oldbury Ringway, Oldbury, West Midlands B69 3DD
Phone:0845 600 9544

Companion Care Vets Oldbury
Address: Inside Pets at Home, 6 Oldbury Green Retail Park, Oldbury, West Midlands B69 3DD
Phone:0121 270 2282

Next
Located in: Oldbury Green Retail Park
Address: Unit 3, Oldbury Green Retail Park, Oldbury Green B69 3DD
Phone:0844 844 5613

Carphone Warehouse
Address: Oldbury Green Retail Park, Oldbury, GB B69 3DD
Phone:0843 538 0784

Poundland Oldbury Retail Park
2 Oldbury Green Retail Park, Oldbury Ringway, Oldbury, West Midlands, B69 3DD
Tel: 0121 552 6690

Halfords
Address: Birchfield Ln, Oldbury, West Midlands B69 1DT
Phone:0121 543 1740

Asda Oldbury Superstore
Address: Wolverhampton Rd, Oldbury, West Midlands B69 4PU
Phone:0121 569 7300

Dunelm Oldbury
Address: D, Birchley Industrial Estate, Birchfield Ln, Oldbury B69 1DT
Phone:0121 544 7755

Matalan
Address: Portway Rd, Oldbury, Staffordshire B69 2BZ
Phone:0333 004 4444

Toys R Us Oldbury
Address: Wolverhampton Rd, Oldbury, West Midlands B69 4RJ
Phone:0121 511 1331

Thomas Cook Travel
Address: Unit 5, Oldbury Retail Park, Oldbury, Gwynedd
Phone:0844 335 7547

Google Maps Help and Advice

Chameleon Web Services is an official Google Partner for bringing Google Street View Inside a Business and if your business needs help on Google Maps then call the Head Office on 0121 663 0456.

To show an example of what Chameleon can do to enhance your Google Maps listing:-

Marco's New York Italian Birmingham Airport Google Pin

If you click “See inside” you get a 360 virtual tour allowing you visit the business online.

Pound Shops Online

Poundland SEO

Being an SEO company we often find ourselves looking at spreadsheets of data which mean nothing to most people then identifying how website’s have achieved rankings in Google.

Today we have been looking at the Pound Shops Online and what surprised us most is the traffic volumes that are achieved for specific brand keywords.

Poundland.co.uk

Poundland on the high street represents AMAZING VALUE for money and has grown into a high street essential. Poundland’s first store opened in Burton Upon Trent in 1990 and there are now over 400 stores in the UK. In 2014 the company was floated on the London Stock Exchange and in 2015 Poundland exceeded over £1 billion turnover making this definitely a company to take note of.

This popular brand name which started off life on the high street now gets 301,000 searches per month alone for its own brand name. Comparing that to keywords like “sweets” which gets 40,500 and “stationery” which gets 27,100 it makes us take note of the consumer driven brand traffic. Even “Christmas presents” only gets 18,100 per month and the Disney film Frozen gets around 18,100 which mean consumers are hungry for bargains and hitting Google search for hot deals.

The keyword “pound shop” gets 18,100 searches per month and this is one of the biggest competitors to Poundland directly.

poundland.co.uk traffic

Looking in Google Trends we can see a steady growth which has really taken off in the last 4 years.

Poundland Interest Over Time

Poundland Regional Interest

Related Topics & Searches

This investigation clearly shows a huge growth online for the brand and it’s no wonder others are producing similar ideas as the concept becomes heavily profitable.

My Supermarket – www.mysupermarket.co.uk

In our research we looked in-depth at www.mysupermarket.co.uk which has an amazing organic profile with 35.9 thousand keywords being ranked in Google. Looking at the keywords achieved for this domain it is very clear that SEO techniques work well.

Below is a list of keywords achieved with more than 10,000 searches per month.

 

Keyword Position Search Volume CPC
asda 8 6120000 £0.49
compare the market 13 1220000 £0.97
tesco groceries 5 368000 £0.33
tesco groceries 12 368000 £0.33
asda groceries 5 246000 £0.21
asda groceries 6 246000 £0.21
mysupermarket 1 201000 £1.74
asda price guarantee 9 165000 £3.93
tassimo 11 90500 £0.36
tesco online 14 90500 £0.49
my supermarket 1 74000 £3.52
asda online 2 60500 £0.31
tesco uk 2 60500 £0.40
lidl offers 18 60500 £0.09
tassimo pods 3 49500 £0.49
morrisons offers 4 49500 £0.40
aldi offers 5 49500 £0.10
www.tesco.com 14 49500 £0.72
tesco wine 12 49500 £0.27
tesco online shopping 7 40500 £0.92
sainsburys groceries 8 40500 £0.60
morrisons online 18 40500 £1.42
ferrero rocher 6 40500 £0.36
jack daniels 3 40500 £0.78
asda photo 15 40500 £2.29
jagermeister 9 40500 £0.63
slim fast 8 33100 £0.62
asda online shopping 6 33100 £0.54
asda toys 16 33100 £0.45
www.asda.co.uk 8 33100 £1.19
asda price 6 33100 £1.39
asda price 7 33100 £1.39
asda price 5 33100 £1.39
electric toothbrush 18 33100 £1.08
pancake mix 18 27100 £1.10
asda price check 6 27100 £3.10
asda price check 7 27100 £3.10
asda price check 4 27100 £3.10
asda price check 5 27100 £3.10
tesco toys 16 27100 £0.20
aldi uk 10 27100 £0.24
asda uk 2 27100 £0.62
supermarket 1 27100 £3.57
asdas 8 22200 £0.38
asdas 9 22200 £0.38
tesco shopping 5 22200 £1.31
grey goose 5 22200 £0.36
adsa 7 22200 £0.42
tesco offers 3 22200 £2.59
asda travel 11 22200 £1.27
baileys 4 22200 £0.71
pampers 6 22200 £0.95
tesco grocery 11 22200 £0.33
voss water 9 18100 £0.17
voss water 8 18100 £0.17
tahini 9 18100 £0.56
oral b electric toothbrush 15 18100 £0.73
weetabix 6 18100 £0.15
asda birthday cakes 4 18100 £0.08
asda birthday cakes 5 18100 £0.08
supermarket comparison 1 18100 £0.99
veuve clicquot 15 18100 £0.75
waitrose flowers 14 18100 £0.45
passata 8 18100 £0.61
passata 9 18100 £0.61
berocca 9 18100 £0.53
aptamil 8 18100 £1.90
haribo 19 18100 £0.34
pg tips 14 18100 £0.48
rice pudding 19 18100 £0.77
dorset cereals 6 18100 £0.74
southern comfort 3 18100 £0.76
asda shopping 6 18100 £0.30
price comparison 2 18100 £1.59
bacardi 4 14800 £0.71
cashback 17 14800 £1.06
glenfiddich 7 14800 £0.60
disposable camera 19 14800 £0.24
compare supermarket 1 14800 £2.40
pizza express offers 13 14800 £0.21
waitrose online 2 14800 £2.92
vegetables 13 14800 £1.49
lidle 16 14800 £0.16
nakd bars 16 14800 £0.70
maltesers 8 14800 £0.30
maltesers 7 14800 £0.30
sainsburys online 8 14800 £0.68
tesco flowers 17 14800 £0.55
sudafed 20 14800 £0.40
amaretto 6 14800 £0.81
kitchen towels 11 14800 £1.02
tesco online groceries 5 14800 £0.32
tesco online groceries 6 14800 £0.32
ben and jerry s 6 14800 £0.44
tesco.co.uk 8 14800 £7.53
bargain pages 12 14800 £0.34
toblerone 6 14800 £0.20
gripe water 18 14800 £0.53
sainsbury online 15 14800 £1.29
asda.co.uk 8 12100 £1.03
asda.co.uk 7 12100 £1.03
asda.co.uk 6 12100 £1.03
tescos groceries 4 12100 £0.50
aveeno 9 12100 £0.30
reveal magazine 8 12100 £0.00
waitrose wine 20 12100 £0.22
asda cakes 3 12100 £0.12
morrisons online shopping 16 12100 £2.15
www.asda 15 12100 £0.56
bombay sapphire 4 12100 £0.66
aldi special offers 10 12100 £0.23
rye bread 13 12100 £0.37
rye bread 14 12100 £0.37
tesco birthday cakes 3 12100 £0.43
tesco birthday cakes 4 12100 £0.43
asda bedding 11 12100 £0.59
smirnoff 4 12100 £0.98
walkers crisps 8 12100 £0.16
cetirizine hydrochloride 19 12100 £1.34
cow and gate 10 12100 £0.97
lindt chocolate 3 12100 £0.42
glenmorangie 10 12100 £0.61
tesco pharmacy 7 12100 £0.80
asda flowers 8 12100 £1.57
cigarettes 4 12100 £0.42
voltarol 15 12100 £0.45
tesco wine offers 11 12100 £0.16
stella artois 3 12100 £1.47
oral b 16 12100 £0.44

Using Majestic SEO we can compare domains to identify the SEO activity.

  www.mysupermarket.co.uk www.poundland.com www.poundshop.com
ExtBackLinks 142704 4743 811
RefDomains 4431 204 92
RefIPs 3146 132 80
RefSubNets 2606 121 79
ExtBackLinksEDU 395 0 0
ExtBackLinksGOV 47 22 0
RefDomainsEDU 25 0 0
RefDomainsGOV 15 4 0
CitationFlow 46 29 43
TrustFlow 34 25 17

The power differences can clearly be seen here showing SEO efforts in terms of backlink profiles. Another competitor which is following this platform is the 99p Stores.

99P Stores

Looking at the keywords for larger volumes that the 99p stores website achieves you can see Pound Land and Pound Shop appearing:-

Keyword Position Search Volume CPC
99p store 1 40500 £0.07
pound shop 11 18100 £0.24
99p stores 1 5400 £0.08
pound shop online 12 3600 £0.19
99p shop 1 2900 £0.09
99p 1 2400 £0.07
99p store jobs 1 2400 £0.35
online pound shop 13 2400 £0.19
pound shop uk 5 1600 £0.20
pound store 6 1600 £0.24
pound store 7 1600 £0.24
poundland store locator 8 1600 £17.46
the pound shop 8 1600 £0.18
99p store opening times 1 1300 £0.00
99p store opening times 2 1300 £0.00
one pound shop 6 1300 £0.37
pound shops 6 1000 £0.26
precision screwdriver set 14 1000 £0.72
pound shops online 10 880 £0.23

An interesting fact to look at here is the cost per click for Google Adwords for the keyword “poundland store locator” which is a steep £17.46. When you Google this keyword you can see the result of SEO work to achieve ranking on page one:-

 

poundland store locatorTo understand where these bargain companies fit into overall shopping U.K companies online we are using Alexa ratings information. Alexa gives competitive intelligence and strategic insights providing us with a benchmark in terms of traffic.

Company UK Rank Global Rank
tesco.com 32 1076
asda.com 78 2819
sainsburys.co.uk 119 4659
waitrose.com 380 11046
aldi.co.uk 409 14990
mysupermarket.co.uk 420 13155
morrisons.com 481 17892
homebargains.co.uk 1556 52354
Poundland.co.uk 1817 69068
Poundshop.com 6617 139280
99pstoresltd.com 16480 391000

If you have never come across Alexa data before the lower the number the better, i.e. Tesco is the 32nd best website in terms of traffic in the UK and the Adsa is the 78th. Poundland achieves 1817th in terms of traffic which is very good when you compare this to the other 99p stores.

SEO Data

We have continued to investigate the websites looking at the backlink breakdown of follow and no follow links. We have compared the anchor text of the sites and where the links are coming from looking at all the referring domains.

Poundland.co.uk for example has links from Wikipedia and the BBC passing power and the most used anchor text keyword is “poundland” with 663 referring domains and 5,286 links in total.

New Backlinks

poundland-new-backlinks

Lost Backlinks

poundland-lost-backlinks

We compare the profiles of the websites that link to the Poundland website in order to see how relevant the links are. For example, looking at the website’s that fall under the topic of “shopping” there are 144 external backlinks coming from 136 referring domains.

The SEO profile of the Poundland website is very good in terms of search engine optimisation. We found areas that they lack in but as with everything there is always room for improvement and with SEO it is actually one companies opinion over another and no one can be 100% correct. We have been working in the SEO industry for nearly 10 years and with our knowledge and testing we trust what we find and live by it for ourselves and our clients.

We have not published actual SEO information on this article as it would be wrong to share it in the public domain however further information is available on request.

English Google Webmaster Central office-hours hangout 8 May 2015

Streamed live on 8 May 2015

Join us for a *Google Webmaster Central office hours hangout* :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc.

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate athttps://sites.google.com/site/webmast…

Feel free to drop by – we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven’t been able to get in recently, please leave a note here and we’ll try to invite you a few minutes before we start.

English Google Webmaster Central office-hours hangout 7 April 2015

Streamed live on 7 Apr 2015

Join us for a *Google Webmaster Central office hours hangout* :)

Add your questions to this event page, this session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Webmaster Tools, pagination, duplicate content, multi-lingual/multi-regional sites, etc.

This is a Hangout on Air on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate athttps://sites.google.com/site/webmast…

Feel free to drop by – we welcome webmasters of all levels! If you would like to join this hangout live & in person, and haven’t been able to get in recently, please leave a note here and we’ll try to invite you a few minutes before we start.

What is “me nofollow”?

This is a subject that we get asked and then have to answer so we are looking to answer this online.

What is a no follow link? rel=”nofollow”

A no follow link which is added to your website using rel="nofollow" to a hyperlink will indicate to Google that the destination of that hyperlink should not be given power from the original website.

What is a me nofollow link? rel=”me nofollow”

This is basically the same as the nofollow but adds to Google the fact that this is actually your profile for example on Twitter.

Used by adding rel="me nofollow".

It is important to understand where you can use the nofollow to keep your website safe and trusted by Google. In the video below Matt Cutts explains it clearly.