Search Engines Promotion

Having a website that looks great and functions well with everything your target audience needs to find is step one to your online success.

The next step is search engine promotion which involves carrying out on-page changes to make the website 100% friendly to search engines and this means making it Google friendly.

An SEO Company like Chameleon will look over the website using software and manual checks from experience and also check the competitors actions in the sector. Then carry out carefully planned improvements to enhance the website for search engines.

Visually 99% of the time things do not change, it is coding changes and additions that required for the likes of Google to better understand the website.

This will result in the website being promoted within the search results because the website is now relevant to specific keywords.

For example Google “Birmingham SEO Company” and look for Chameleon. Our website appears number one in the organic search results because we are most relevant for the search within Birmingham.

To find out more and understand how to promote your website give Chameleon a call on 0121 663 0456 today.

 

Google Goggles & Voice Search

Google are always working hard to find ways of making cool and exciting things that we can use and people often take for granted that the amazing products and services that Google provide are normally FREE.

Google have been working hard in the background with Google Voice Search and this is now fully functional and being advertised by Google in the mainstream advertising space.

Google Voice Search Functions Example

“Ok Google” voice search which kicks Google into action when using the Google app or Chrome allows you to ask questions and get answers making search simple. For example “OK Google, Where is Chameleon Web Services?” which will then allow opening times and directions.

“OK Google, Is Chameleon Web Services Open?” which will let you know the business hours on that day.

Google Voice Search

You can also create reminders for example “Ok Google, remind me to call Chameleon Web Services Tomorrow” and this will set a reminder for tomorrow.

If you have not tried Google Voice Search it is simply amazing in our view and very useful especially if driving as you can be sat in traffic and ask a question without typing on the keypad.

Some example Google Voice Search commands using “Ok Google”:-

  • Where is the nearest [sushi restaurant]
  • Navigate to [Chameleon Web Services]
  • Directions to [Chameleon Web Services]
  • Directions home
  • “Post to Google+ [Chameleon Is The Best SEO Company]”
  • “Remind me to [buy milk] at [6 PM]”
  • “Remind me [tomorrow] to [send and email to Chameleon]”
  • “Set alarm for [8 PM]”
  • “Call [Chameleon Web Services]”
  • “Call [mum / dad / wife / uncle / aunt …]”
  • “Is it going to rain [tomorrow / Monday]”

You can have some fun with this, try things like:-

  • “Ok Google, Flip a coin”
  • “Ok Google, Roll dice”
  • “Ok Google, Do a barrel roll”

Google Goggles

Google have also created Google Goggles and this enables photos to provide search results. For example if you open the APP and photograph a Coffee Cup Jar it will carryout analysis of the photo and can pull of the wording and then search in Google for the most relevant results to what the photo was.

What is Google Goggles Used for?

Google Goggles is an APP that creates a smart phone to become an image recognition device and then passes the data discovered into a Google search result. The Google Goggles mobile application was developed by Google for searches based on pictures taken by the smart phone to provide quick access to information such as a famous landmark searches for information about it, or taking a picture of a product’s barcode searches for information on the product.

When using Google Goggles it is recommended to take photos Horizontal as they work better than vertical photos. Once the photo is taken then basically if Google can recognise the image in the photo taken it will pass the user search results to inform the user about the photo.

Google Goggles on Android

To use Google Goggles on an Android device is simple. Go to the Play Store and search Google Goggles.

https://play.google.com/store/apps/details?id=com.google.android.apps.unveil&hl=en_GB

Google Goggles Android Installation

Google Goggles Android Install

Google Goggles Android Search Results

Once installed open the APP and simply take a photograph of what you are looking to find information about and Google will do the rest. In the example of Google Goggles above we photographed a coffee jar to see what Google found.

Google Goggles ipad & iphone

If you are ipad or iphone user then you can use Google Search Image in a different way to Android user.

Firstly you will go to the Safari web browser. Once open you need to type “www.google.com/ncr” on the address bar and tap Enter key. This will open Google.com on Safari for iOS. When you have the website loaded you need to select the additional options by pulling down from the address bar.

You must “Request Desktop Site” from the menu and then the Safari desktop version will be loaded. Now select the Images tab on the top right corner which will open the Google Image Search and this will then allow you to use Camera icon on the search bar which enable the Search by Image functions.

If you want to search using an image URL, just paste the link in the Paste Image URL tab and tap on Search by image button and then go to the Upload an Image tab and select Choose File button. You can now select to take a photo using the camera or use an existing photo in the Library.

There is an APP available like Google Goggles called CamFind which provides a Visual Search, QR Reader, Price Comparison & Barcode Scanner located here:-

https://itunes.apple.com/us/app/camfind-search-your-camera/id595857716

When did Google Glass come out?

Google launched in April 2013 Google Glass and the first launch was with the Explorer Edition. This was made available to Google I/O developers only in the United States at cost of around $1,500.

Google actually began testing Google Glass in April 2012. Back in April 2012 at the Foundation Fighting Blindness event in San Francisco Google’s Sergey Brin wore a prototype of the Glass to demonstrate what was coming.

What is the use of Google Glass?

So what is Google Glass?, it is a wearable computer that contains an optical head-mounted display. This functions as a heads-up display and provides voice activation control to allow users to see and interact with information in a hands-free operation.

 

Google Goggles Ipad & iphone

Google Goggles PC Download

Why Has Google Disabled Instant Phone Verification

Ever wonder why Google has Disabled Instant Phone Verification for Google Map Pins.

Well this was after Seattle techie, Bryan Seely created a fake listing for a Secret Service office to show loopholes in Google’s system that can allow scammers to divert traffic from local services.

Bryan Seely started by going to Google Map Maker which is the tool provided by Google that allows regular users to add information on local places to Google Maps.

He then created entries for two ATMs, including a phone number for each of the locations. The ATMs were actually real but the phone numbers were number that he had set up.

Then he went into Google Places, where businesses can create a place page and created a listing for the ATM which then requires a verification which was completed using the automated call to the phone numbers he had created for each ATM. This automated service provides him a PIN number which is then entered to make the place listings live in his control.

He then changed the to ATMs to be the Secret Service office in Washington and an FBI office in San Francisco which then once live means that in Google Maps this was now real.

He then set up the phone numbers to forward any calls to the actual Secret Service office in Washington or the genuine FBI office in San Francisco.

To monitor things he also recorded the calls received that were made to these numbers and the fake listings got calls.

Of the calls received one was from a Washington police officer calling the Secret Service to discuss counterfeit money he had discovered.

He then having completed the exercise pulled the plug after 24 hours. He went to the local Secret Service office in Seattle to show and explain what he had done and deleted the listings while there.

Google has disabled the instant phone verification now and in order to get a business listing you have to use the Postal Service to get a postcard containing your PIN to verify.

Fixing Next Oldbury Google Pin

The Next store in Oldbury has a common problem where the store doesnt have a Google 360 tour known as Business View so instead Google use the “See Outside” function which is generated from the vehicles photography.

If the pin location is slightly wrong it will show the wrong business and this is a huge negative as your business is then advertising another company within the Google system.

For example is you look at the search for “Next Oldbury” you will see “Pets at Home Oldbury” instead.

Next Oldbury Google Pin Problem

This is an easy fix for Chameleon and we can simply access the Google Pin data for a company and make changes as required.

We looked and most of the high street brand names had similar issues.

Safestore Self Storage Oldbury
Address: Birchfield Ln, Oldbury, West Midlands B69 1DT
Phone:0121 544 8282

Sytner Oldbury BMW
Address: 819 Wolverhampton Rd, Warley, West Midlands B68 8DA
Phone:0121 552 2825

Stax Trade Centres – Birmingham
Address: Brades Rd, Oldbury, Birmingham, West Midlands B69 2HN
Phone:0121 569 7000

Smyths Toys Superstores
Located in: Oldbury Green Retail Park
Address: Oldbury Ringway, Oldbury B69
Phone:0121 544 1542

Argos Extra
Located in: Oldbury Green Retail Park
Address: 4, Oldbury Green Retail Park, Oldbury Ringway, Oldbury, West Midlands B69 3DD
Phone:0345 165 7658

Homebase – Oldbury
Located in: Oldbury Green Retail Park
Address: Unit Oldbury Retail Park Oldburry Ringway, 1 Green St, Warley, West Midlands B69 3DD
Phone:0345 640 7085

Pets at Home
Located in: Oldbury Green Retail Park
Address: Unit 6, Oldbury Green Retail Park, Oldbury Ringway, Oldbury, West Midlands B69 3DD
Phone:0845 600 9544

Companion Care Vets Oldbury
Address: Inside Pets at Home, 6 Oldbury Green Retail Park, Oldbury, West Midlands B69 3DD
Phone:0121 270 2282

Next
Located in: Oldbury Green Retail Park
Address: Unit 3, Oldbury Green Retail Park, Oldbury Green B69 3DD
Phone:0844 844 5613

Carphone Warehouse
Address: Oldbury Green Retail Park, Oldbury, GB B69 3DD
Phone:0843 538 0784

Poundland Oldbury Retail Park
2 Oldbury Green Retail Park, Oldbury Ringway, Oldbury, West Midlands, B69 3DD
Tel: 0121 552 6690

Halfords
Address: Birchfield Ln, Oldbury, West Midlands B69 1DT
Phone:0121 543 1740

Asda Oldbury Superstore
Address: Wolverhampton Rd, Oldbury, West Midlands B69 4PU
Phone:0121 569 7300

Dunelm Oldbury
Address: D, Birchley Industrial Estate, Birchfield Ln, Oldbury B69 1DT
Phone:0121 544 7755

Matalan
Address: Portway Rd, Oldbury, Staffordshire B69 2BZ
Phone:0333 004 4444

Toys R Us Oldbury
Address: Wolverhampton Rd, Oldbury, West Midlands B69 4RJ
Phone:0121 511 1331

Thomas Cook Travel
Address: Unit 5, Oldbury Retail Park, Oldbury, Gwynedd
Phone:0844 335 7547

Google Maps Help and Advice

Chameleon Web Services is an official Google Partner for bringing Google Street View Inside a Business and if your business needs help on Google Maps then call the Head Office on 0121 663 0456.

To show an example of what Chameleon can do to enhance your Google Maps listing:-

Marco's New York Italian Birmingham Airport Google Pin

If you click “See inside” you get a 360 virtual tour allowing you visit the business online.

Pound Shops Online

Poundland SEO

Being an SEO company we often find ourselves looking at spreadsheets of data which mean nothing to most people then identifying how website’s have achieved rankings in Google.

Today we have been looking at the Pound Shops Online and what surprised us most is the traffic volumes that are achieved for specific brand keywords.

Poundland.co.uk

Poundland on the high street represents AMAZING VALUE for money and has grown into a high street essential. Poundland’s first store opened in Burton Upon Trent in 1990 and there are now over 400 stores in the UK. In 2014 the company was floated on the London Stock Exchange and in 2015 Poundland exceeded over £1 billion turnover making this definitely a company to take note of.

This popular brand name which started off life on the high street now gets 301,000 searches per month alone for its own brand name. Comparing that to keywords like “sweets” which gets 40,500 and “stationery” which gets 27,100 it makes us take note of the consumer driven brand traffic. Even “Christmas presents” only gets 18,100 per month and the Disney film Frozen gets around 18,100 which mean consumers are hungry for bargains and hitting Google search for hot deals.

The keyword “pound shop” gets 18,100 searches per month and this is one of the biggest competitors to Poundland directly.

poundland.co.uk traffic

Looking in Google Trends we can see a steady growth which has really taken off in the last 4 years.

Poundland Interest Over Time

Poundland Regional Interest

Related Topics & Searches

This investigation clearly shows a huge growth online for the brand and it’s no wonder others are producing similar ideas as the concept becomes heavily profitable.

My Supermarket – www.mysupermarket.co.uk

In our research we looked in-depth at www.mysupermarket.co.uk which has an amazing organic profile with 35.9 thousand keywords being ranked in Google. Looking at the keywords achieved for this domain it is very clear that SEO techniques work well.

Below is a list of keywords achieved with more than 10,000 searches per month.

 

KeywordPositionSearch VolumeCPC
asda86120000£0.49
compare the market131220000£0.97
tesco groceries5368000£0.33
tesco groceries12368000£0.33
asda groceries5246000£0.21
asda groceries6246000£0.21
mysupermarket1201000£1.74
asda price guarantee9165000£3.93
tassimo1190500£0.36
tesco online1490500£0.49
my supermarket174000£3.52
asda online260500£0.31
tesco uk260500£0.40
lidl offers1860500£0.09
tassimo pods349500£0.49
morrisons offers449500£0.40
aldi offers549500£0.10
www.tesco.com1449500£0.72
tesco wine1249500£0.27
tesco online shopping740500£0.92
sainsburys groceries840500£0.60
morrisons online1840500£1.42
ferrero rocher640500£0.36
jack daniels340500£0.78
asda photo1540500£2.29
jagermeister940500£0.63
slim fast833100£0.62
asda online shopping633100£0.54
asda toys1633100£0.45
www.asda.co.uk833100£1.19
asda price633100£1.39
asda price733100£1.39
asda price533100£1.39
electric toothbrush1833100£1.08
pancake mix1827100£1.10
asda price check627100£3.10
asda price check727100£3.10
asda price check427100£3.10
asda price check527100£3.10
tesco toys1627100£0.20
aldi uk1027100£0.24
asda uk227100£0.62
supermarket127100£3.57
asdas822200£0.38
asdas922200£0.38
tesco shopping522200£1.31
grey goose522200£0.36
adsa722200£0.42
tesco offers322200£2.59
asda travel1122200£1.27
baileys422200£0.71
pampers622200£0.95
tesco grocery1122200£0.33
voss water918100£0.17
voss water818100£0.17
tahini918100£0.56
oral b electric toothbrush1518100£0.73
weetabix618100£0.15
asda birthday cakes418100£0.08
asda birthday cakes518100£0.08
supermarket comparison118100£0.99
veuve clicquot1518100£0.75
waitrose flowers1418100£0.45
passata818100£0.61
passata918100£0.61
berocca918100£0.53
aptamil818100£1.90
haribo1918100£0.34
pg tips1418100£0.48
rice pudding1918100£0.77
dorset cereals618100£0.74
southern comfort318100£0.76
asda shopping618100£0.30
price comparison218100£1.59
bacardi414800£0.71
cashback1714800£1.06
glenfiddich714800£0.60
disposable camera1914800£0.24
compare supermarket114800£2.40
pizza express offers1314800£0.21
waitrose online214800£2.92
vegetables1314800£1.49
lidle1614800£0.16
nakd bars1614800£0.70
maltesers814800£0.30
maltesers714800£0.30
sainsburys online814800£0.68
tesco flowers1714800£0.55
sudafed2014800£0.40
amaretto614800£0.81
kitchen towels1114800£1.02
tesco online groceries514800£0.32
tesco online groceries614800£0.32
ben and jerry s614800£0.44
tesco.co.uk814800£7.53
bargain pages1214800£0.34
toblerone614800£0.20
gripe water1814800£0.53
sainsbury online1514800£1.29
asda.co.uk812100£1.03
asda.co.uk712100£1.03
asda.co.uk612100£1.03
tescos groceries412100£0.50
aveeno912100£0.30
reveal magazine812100£0.00
waitrose wine2012100£0.22
asda cakes312100£0.12
morrisons online shopping1612100£2.15
www.asda1512100£0.56
bombay sapphire412100£0.66
aldi special offers1012100£0.23
rye bread1312100£0.37
rye bread1412100£0.37
tesco birthday cakes312100£0.43
tesco birthday cakes412100£0.43
asda bedding1112100£0.59
smirnoff412100£0.98
walkers crisps812100£0.16
cetirizine hydrochloride1912100£1.34
cow and gate1012100£0.97
lindt chocolate312100£0.42
glenmorangie1012100£0.61
tesco pharmacy712100£0.80
asda flowers812100£1.57
cigarettes412100£0.42
voltarol1512100£0.45
tesco wine offers1112100£0.16
stella artois312100£1.47
oral b1612100£0.44

Using Majestic SEO we can compare domains to identify the SEO activity.

 www.mysupermarket.co.ukwww.poundland.comwww.poundshop.com
ExtBackLinks1427044743811
RefDomains443120492
RefIPs314613280
RefSubNets260612179
ExtBackLinksEDU39500
ExtBackLinksGOV47220
RefDomainsEDU2500
RefDomainsGOV1540
CitationFlow462943
TrustFlow342517

The power differences can clearly be seen here showing SEO efforts in terms of backlink profiles. Another competitor which is following this platform is the 99p Stores.

99P Stores

Looking at the keywords for larger volumes that the 99p stores website achieves you can see Pound Land and Pound Shop appearing:-

KeywordPositionSearch VolumeCPC
99p store140500£0.07
pound shop1118100£0.24
99p stores15400£0.08
pound shop online123600£0.19
99p shop12900£0.09
99p12400£0.07
99p store jobs12400£0.35
online pound shop132400£0.19
pound shop uk51600£0.20
pound store61600£0.24
pound store71600£0.24
poundland store locator81600£17.46
the pound shop81600£0.18
99p store opening times11300£0.00
99p store opening times21300£0.00
one pound shop61300£0.37
pound shops61000£0.26
precision screwdriver set141000£0.72
pound shops online10880£0.23

An interesting fact to look at here is the cost per click for Google Adwords for the keyword “poundland store locator” which is a steep £17.46. When you Google this keyword you can see the result of SEO work to achieve ranking on page one:-

 

poundland store locatorTo understand where these bargain companies fit into overall shopping U.K companies online we are using Alexa ratings information. Alexa gives competitive intelligence and strategic insights providing us with a benchmark in terms of traffic.

CompanyUK RankGlobal Rank
tesco.com321076
asda.com782819
sainsburys.co.uk1194659
waitrose.com38011046
aldi.co.uk40914990
mysupermarket.co.uk42013155
morrisons.com48117892
homebargains.co.uk155652354
Poundland.co.uk181769068
Poundshop.com6617139280
99pstoresltd.com16480391000

If you have never come across Alexa data before the lower the number the better, i.e. Tesco is the 32nd best website in terms of traffic in the UK and the Adsa is the 78th. Poundland achieves 1817th in terms of traffic which is very good when you compare this to the other 99p stores.

SEO Data

We have continued to investigate the websites looking at the backlink breakdown of follow and no follow links. We have compared the anchor text of the sites and where the links are coming from looking at all the referring domains.

Poundland.co.uk for example has links from Wikipedia and the BBC passing power and the most used anchor text keyword is “poundland” with 663 referring domains and 5,286 links in total.

New Backlinks

poundland-new-backlinks

Lost Backlinks

poundland-lost-backlinks

We compare the profiles of the websites that link to the Poundland website in order to see how relevant the links are. For example, looking at the website’s that fall under the topic of “shopping” there are 144 external backlinks coming from 136 referring domains.

The SEO profile of the Poundland website is very good in terms of search engine optimisation. We found areas that they lack in but as with everything there is always room for improvement and with SEO it is actually one companies opinion over another and no one can be 100% correct. We have been working in the SEO industry for nearly 10 years and with our knowledge and testing we trust what we find and live by it for ourselves and our clients.

We have not published actual SEO information on this article as it would be wrong to share it in the public domain however further information is available on request.