English Google Webmaster Hangout on Air

Kep up-to-date with the English Google Webmaster Hangout on Air

Belgrave Middleway Birmingham Digital Display Board

One of our clients Ice Skate Birmingham is going live this weekend on Belgrave Middleway c/o Longmore Street, Birmingham Digital Display Board provided by Primesight with an advertisement for the Ice Rink.

We provided the graphics for this working with Primesight on the Artwork.

This board is in prominent location providing digital advertising on the Birmingham City Ring Road close proximity to Edgbaston Cricket ground and Birmingham
City FC. This particular digital display board benefits from a great visibility on approach.

Belgrave Middleway Birmingham Digital Board

To see this advertising panel information click here.

You have found this page as a result of Search Engine Optimisation Services carried out internally. If you are a Birmingham based company and want to get your company on page one of Google search results then you need the Best Birmingham SEO Company. Chameleon Web Services has been providing SEO since 2006 and dominates the UK SEO industry.

Taste The Bush

We get excited when companies break the mould with advertising campaigns. The latest advert to appear on our radar is the “Taste The Bush” commercial by Premier Estate Wines.

Taste The Bush Premier Estates Wine Advert

This is Premier Estates Wine first ever TV advertising campaign and has been created with a cheeky wink, inviting you to #TasteTheBush. The global commercial features a clever double entendre and will stick in customers minds.

People will be sharing this saucy advert everywhere and it is currently pre-appearing before you watch content on sites such as the Huffington Post, Fox News, The Guardian and many others.

Wendy Glenn, the actress is a great choice for this advert. Wendy’s career began in the TV series Hollyoaks in 1995, she then moved to the Disney Club which helped to launch her film career. Her film roles include:- New Genesis (2016), 500 Miles North, World War Dead: Rise of the Fallen, Angelus, Crystal Skulls, And If Tomorrow, 11-11-11 and You’re Next to name but a few.

Premier Estates Wine AwardPremier Estates Wine founder Budge Dhariwal told us “The Taste The Bush Advert, captures the British humour and banter”.

The Premier Estates Wine company currently has great offers on their amazing award winning wine selection. Here are the discount codes you can use at their website: http://www.premierestateswine.co.uk/

  • Enjoy a case of 6 bottles of Award Winning Prosecco for only £36 with FREE delivery using the discount code ‘SP36’
  • Mixed case of black cap wines for only £24.00 with FREE delivery using ‘BC24’
  • Mixed case of sparkling wines for only £36.00 with FREE delivery using ‘SP36’
  • Mixed case of gold cap wines for only £30 with FREE delivery using ‘GC30’

Another great deal on offer is the Ask one of your friends to make a purchase using your personalized link and you get rewarded with a £5 Premier Estates Wine Gift Card.CLICK HERE

Buy Wine Online at Premier Estates Wine

Advertising should hold customer focus and nothing gets attention better than humour.

Many advertisers will use humour in their campaigns, this is to attract attention to help people to remember the advert. A bland commercial will not be shared socially, but a funny advert will attract online attention by being shared on the likes of Facebook and Twitter. This create a viral situation meaning even more views compared to a safe and plain campaign which will be forgotten in days.

The Paper Mate Profile Pen advert with the Jack Hammer captures attention and delivers the message with great effect:-

Funny Advert Compilation:-

Commercials Which Potentially Went Too Far

Toyota Prius comercials aimed at Adults:-

Well at least he drives a Prius

Well at least he drives a Prius v2

The Harvey Nichols Sale Advert:-

The Harvey Nichols Sale Advert

The Post-it Advert:-

Post-it Advert

The Courage Beer advert:-

Courage Beer Advert - Does my bum look big in this

BMW the Ultimate Attraction Advert:-

BMW the Ultimate Attraction Advert

The LYNX Effect Nun Advert:-

The LYNX Nun Effect Advert

2006 Nurburgring Virtual Tour Guide (Pre Street View)

Nurburgring Guide


Tomorrow I am flying to Zurich with my good friend Ian to receive the 2014 global award for most creative use of Google Maps API. It’s a great feeling to be recognised by a highly respected company.

The project which won was a huge tour around a football stadium. New ideas and approaches were integrated into a bespoke Tourdash interface. The end result was a unique step forward for Business View and its affiliate software.

It’s pleasing to win an award in virtual technologies because this project kind of connects back to a cool idea I had which was slightly ahead of its time.



In the spring I began documenting the famous Nurburgring Nordschleife with photos and video. Clocking in at 12.9 miles, the track drops and climbs 1000ft through the German Eifel Mountains, it was quite a challenge.

As a fan of all types of media work, I believed my skills could create a fantastic tourist website biased towards multimedia.

Whilst filming video I noticed workers clearing foliage alongside the race track. They explained the circuit was going to be enclosed with 12ft high catch fencing.

This was quite saddening; the Nurburgring was going to lose its unique look and feel. An idea to document the entire circuit with photography and video became a race against time.

A punishing schedule of working for BMW (37hrs Fri, Sat, and Sun) then a 1000 mile round trip to Germany became my life.

To photograph the panoramas I had to be on the track at 5.30am, before the marshals later appeared at 7am. The evening photo sessions were at 8pm after the circuit closed.

During the day the Nurburgring is used as a test track for manufactures then in the evenings it’s open to the public who drive as fast as possible. Standing on the track taking photos wasn’t allowed.

To stay busy during the daylight hours I filmed behind the crash barriers obtaining a huge library of video. Wednesday night was for wearily driving back to England. Soon it was winter so I stopped travelling and began to work on the imagery and videos.

A visual user interface was developed around a large map broken up into accessible sections. Each section was a detailed map with dots would activate movable panoramas. Different icons activated the video footage.




By January the hand stitched panoramas were looking good and the huge video archive was in a usable order.

I had to make more trips in the spring of 2007 for extra footage to fill noticeable gaps, but by late spring the panoramas, the interface and videos were ready to take the next step forward.

Ian Bevis worked on the next stage by coding part of the project together. It was wise to begin with a single section to see how it performed.

Although the technology was at an early stage – we could see the potential for this type of media. In essence, we’d kind of created a basic an alpha version of Street View.

We calculated the cost of hosting the project online. Unfortunately the world was different in 2007, hosting large amounts of media online was expensive and difficult. This meant it was simply not economical to do this type of project at a large scale.
To make matters worse my day job was back to 5 days a week and required a lot more focus. Unfortunately the Nurburgring idea sat idle for few years while life got in the way.



By winter 2010, interest in my day job had dropped to a point where I began tinkering with the Nurburgring idea again. Google Street View and hosting videos on YouTube were part of everyday life.

I developed a simple interface to make use of embedded content then animated the panoramas into video.  The whole project up was split up to suit my new plan then everything was then uploaded to YouTube.


So the project was back to its original multimedia website plan. I had created a basic but functional Nurburgring site for fans to browse the track in it’s full historic glory. It made me feel quite proud; it was the most detailed Nurburgring guide on the internet and a piece of memorabilia before the catch fences appeared.


I was new to web design so the nurburgringexplorer website was not quite the masterpiece but it did reignite desires to work on more creative projects. My day job as a process development engineer at BMW paid well – but didn’t give me any creative satisfaction.




In 2013 I made the decision to leave full time work and enter the world of self-employment, using my media skills to earn a living.

Many warned about the risk – but it’s led to a better work/life balance, allowing time to develop new ideas into finished products.

Ian’s S.E.O Company was doing well and he wanted to increase its profile within Google’s services. I was already producing real estate 360 virtual tours so becoming a Google Trusted Photographer seemed a logical step.

After being interviewed by the Business Photos team I passed my tests and began selling tours to local companies.


I was enjoying working on the Business View project and had received a couple of sales plaudits but I was looking for a bigger challenge. My marketing coordinator Asya Dimitrova was very impressed with a tour I produced for Teamworks Karting and put it forward for an award.

The tour of the karting venue was quite complex, I had covered all the facilities and the entire kart track. It was pleasing to be nominated but I knew it possible to achieve more.

Working in an S.E.O office has its advantages because of all Ian’s business contacts. He really is a networking guru. It wasn’t long before Ian and I were at the Wolves Football club explaining how Business View could be of benefit.

To be honest, I’d never set foot in a football stadium so initially the size and complexity of the stadium was a little daunting. Back at the office I thought very hard about how to get started.

It was a logistical nightmare at first but was quite good fun. The people at the stadium were interesting characters who were bemused by this strange man spinning around a tripod all day.

After lots of development and hard work, the end result was an easy to use interface which accessed over 730 different locations around the stadium.

The tour is extremely detailed because I wanted this project to be a showcase for winning new business. It was the first full football stadium on Google Maps.

The fundamental ideas behind the project seem simple to me now, but at the time nobody had thought of them.

Ian added the final touches to the project by coding the final interface into a mirror image of the Wolves website. Throughout the process, his great negotiating skills helped immensely.



Things are looking good for the future; I’ve just completed a full campus tour of Aston University which is much larger than the Wolves tour. This newly developed service offers great marketing opportunities for large venues.

The tour has also attracted clients in a variety of new areas with propositions which are extremely interesting to say the least.

We are not known to stand still and are currently looking at exciting ways to enhance our services even further, when the weather improves testing new ideas will begin.

Looking back at 2006, it was probably the hardest and craziest part of my life but the memories I have are superb. Admittedly, the Nurburgring project didn’t exactly achieve its full potential but it definitely steered my life in a better direction.

I think this awards ceremony in Zurich is going to be a lot of fun…

Written by Adam Langeveld – Chameleon Web Services – Media Production.

In 2006 Nurburgring Virtual Tour (Pre Street View)

Nurburgring Guide

SEO Ranking Improvements – Best SEO Company

We get asked lots of questions from potential new clients and as an SEO Company that operates in a transparent manner we wanted to share an example of how ranking improvements move as a general rule of thumb and provide information to help understand SEO companies a little better.

SEO Ranking Graph Showing Improvements

SEO Ranking Improvements

Looking at this graph you can see that the client was already on page two position 25 in Google which makes improvements easier and quicker than a keyword that is not in the top 100.

We investigate the clients website and the competition on page one of Google for the chosen keyword. We then identify an SEO bespoke SEO plan to achieve success and then start the process.

We improve the website itself which is known as on-page SEO changes and then create a powerful link profile which will be found by Google and when the Google Index is updated with this new data the value is added to the information relating to the domain name and then Google will prefer our client over other websites for the chosen keyword. Sounds simple, what has to be considered is that all the other SEO companies are doing the same in their own way.

SEO Company Methods of Success

Each SEO company will have a slightly different way of achieving success and often they will be using a technique that has worked for them previously. We have hundreds of test sites with careful analysis tracking and monitoring to identify the Google Algorithm changes and this information is critical to us in keeping ahead of the competition SEO Companies. We use this data to identify what is required to be on page one of Google and what is required to achieve top 3 positions.

Our SEO success is a mix of mathematically calculated data and high quality content written in house to ensure no duplication occurs. All the on-page SEO changes we make are identified using our in-house SEO tools and checked against purchased software to see what other SEO companies are doing following the software guidelines. There are only a handful of decent SEO software platforms available and we use all to compare the difference’s as this gives us even more data for our analysis. If the competition SEO companies are all using the same software then the results are going to be same to a point and this is the reason we break the mould and have some of the best rankings in the most competitive sectors.

Often the SEO software will suggest changes that we don’t agree with and this is not followed and we achieve position one in the Google search results, the other SEO companies will be following these guidelines and this makes our job easier.

Birmingham SEO Company

There are various ways that an SEO company can prove their service and one of the most important is being able to achieve ranking for their own website as well as clients. Many SEO companies in Birmingham have had to change domain names following Google Algorithm changes due to problems and penalties. This is not good and if this was a clients domain name that was damaged then this leads to problems that can destroy a business if the reliance is on Google for income from search results with new clients finding them to produce revenue then this can lead to the company going under.

To compare and show an example of this if we take the keyword “Birmingham seo services” which is a keyword SEO companies in Birmingham look to achieve. If you look below you can see in Google that Chameleon is ranking in position 1 and 3. This is obviously fantastic for us due to the fact that the top three positions are the most important and to fight an SEO battle against our competition and have two out of the three position available is amazing:-

Birmingham SEO Services

Google search results change and this example is as of 29/10/2014.

So using the companies shown here which are obviously SEO Companies that are in Birmingham and in competition for the same keywords offering similar services, how can you then compare them to see how good they are at what they do?

There is one way to compare the overall number of keywords that they rank for due to this being an important factor to consider, ranking for only one keyword to prove you can achieve online success is not really proof that you can deliver results and using Google Adwords to be in the search results is a costly way to get clients and these costs will be passed down to the client in some way.

The comparison will be made using SEM RUSH a 3rd party SEO software platform that anyone can use and we will compare the following companies:-

  • Chameleon Web Services – www.chameleonwebservices.co.uk
  • SEO Silly – www.seosilly.co.uk
  • Kalexiko – www.kalexiko.com
  • UC4 – www.uc4.co.uk
  • SEO Results4U – www.seoresults4u.com
  • Essential Marketer – www.essentialmarketer.com
  • 3Sixty Search – www.3sixtysearch.co.uk
  • e-foreknowledge – www.e-foreknowledge.co.uk
  • WOW Internet – www.wowinternet.co.uk

SEO Company Rankings

Click here for the exact data from the first graph or Click here for the exact data from the second graph.

Looking at the data you can see that the number of keywords each SEO company ranks for will vary by the month and this is due to the work being carried in a highly competitive sector and also the Google Algorithm changes. We have gone back to 2011 to show a clear understanding of the changes and from our own keywords ranked you can see in 2014 it is more difficult to rank for a large number of keywords. I would point out that in October 2014 we have gained a large amount of keywords not shown in this graph due the SEM RUSH system not posting this data yet.

An example of the changes that Google made and the change to the number of keywords ranking for example we can look at Ebay:-

Ebay rankings in Google

This article on Search Engine Land talks about the changes following the Google Panda 4.0 update. READ MORE.

SEO is a complicated process and every search engine optimisation company will say that their method is best but ultimately results talk and Google makes the job more difficult each month. We carry out SEO to Google’s guidelines to ensure that our clients do not get hit with a penalty and we work to monitor negative SEO protecting clients.

Who is the Best Birmingham SEO Company

To answer this question would be wrong due to us being very biased however, who is the best SEO Company in Birmingham is something that we believe needs to the following. Has the company delivered SEO for a number of years with success following all the Google changes and do they carry out white hat SEO?

The answer to this is there are various companies in Birmingham to choose from and our recommendation is to speak with the companies and see who makes you feel comfortable. Choosing the wrong company can lead to disaster and this will be a costly fix.

Note: Nothing in the article is aimed to name or shame an SEO Competitor the and article has been written following questions from potential clients.