Today we had Samsung visit our office providing FREE Coffee, Hot Chocolate and Cakes as the chosen office in Birmingham taking part in the #MoreGoodDaysAtWork campaign.
Today we are proud as the new Holiday Inn® Birmingham Airport hotel is launched.
The website is something that we are proud to have been involved in due to the status as this website is an iconic Hotel for Birmingham due to the location at Birmingham Airport.
The Holiday Inn® Birmingham Airport hotel is located only two miles from Birmingham Airport (BHX) and Birmingham International train station.
The hotel is also located near the NEC, Genting Arena, the Vox Conference Centre and has its own Aspire conference centre. Also, there is the Resorts World Birmingham home to a casino, shops, restaurants and an IMAX cinema.
This hotel also has internally a Marco’s New York Italian Restaurant making this even more special.
Chameleon Web Services is your local centrally located West Midlands Web Design and SEO Company located at the 202 Dudley Road, Halesowen, Birmingham, B63 3NR.
We are only 5 minutes from the M5 Motorway Junction 3.
We are only 10 minutes from the M5 Motorway Junction 2.
We are only 15 minutes from Birmingham City Centre.
We are only 15 minutes from Dudley.
We are only 15 minutes from Stourbridge.
We are excited today as The Sign Wizards have fitted our main head office in Birmingham signage bringing the front of the building to life.
We often get asked questions about Bing ads being worth testing, and if to use Bing at all.
We thought we would take a random SEO client and look at the statistics. It is clear that Google dominates in this instance with:-
With the data we have it is clear that Googles organic traffic is over 50% of all traffic in this short period. Also Google PPC, with a small budget, is approximately 20% making Google the reason that 70% of this clients visitors land on the website.
Interestingly, Facebook is also key here with Mobile Facebook making up nearly 4% and Desktop Facebook 0.5%, which is more than double that of Bing traffic.
This example shows a client who ranks high in Google, and also high in Bing, making this a like for like comparison. However the client doesn’t use Bing ads.
According to NetMarketShare.com the desktop search engine market share is as follows:-
According to NetMarketShare.com the mobile search engine market share is as follows:-
With search engine market share you have to also consider the browser because this will have an impact. If many new PC’s for example are coming out of the box with Microsoft Edge / Internet Explorer and then Bing.
Should You Use Bing Ads
With Bing Ads a lot companies are using them and it is very similar to how Google used to be many years ago with adverts positioned above the organic listing and to the right hand side of the listing.
A Bing search for “Birmingham SEO Services”:-
Another example a Bing search for “Birmingham SEO Company”:-
This is what Google also did for example in 2013:-
Now Google do not have ads on the right hand side and this has been a change they made and have stayed with for a number of years now.
With any form of online advertising, using a professional company to carry out the process will save money for example:-
As a marketing agency, we have to use both Google AdWords and Bing Ads for our clients, as required. Costs with Bing Ads are a lot less due to less high level competition it seems and from our own findings the behaviour of Bing users is also different to that of the Google users which suggests a couple of things:-
- Bing users are using the search engine due to a new PC or device and do not know how to change to Google – if this is the case the chances are very high that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
- Bing users are using the search engine due to a new PC or device and do not care about Google – if this is the case the chances are very high again that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
- Bing users are using the search engine due to not being a fan of Google.
This means that despite having a very small search engine market share compared to that of Google, it is worth testing what Bing Ads can achieve.
It is worth noting that you can import from Google Adwords into Bing:-
If you want to test Bing Ads and would like Chameleon to help call 0121 663 0456.