Head Office Signage

We are excited today as The Sign Wizards have fitted our main head office in Birmingham signage bringing the front of the building to life.

Chameleon Web Services Head Office

Chameleon Web Services Head Office

Search Statistics and Bing Ads

We often get asked questions about  Bing ads being worth testing, and if to use Bing at all.

We thought we would take a random SEO client and look at the statistics. It is clear that Google dominates in this instance with:-

search statistics 2017

With the data we have it is clear that Googles organic traffic is over 50% of all traffic in this short period. Also Google PPC, with a small budget, is approximately 20% making Google the reason that 70% of this clients visitors land on the website.

Interestingly, Facebook is also key here with Mobile Facebook making up nearly 4% and Desktop Facebook 0.5%, which is more than double that of Bing traffic.

This example shows a client who ranks high in Google, and also high in Bing, making this a like for like comparison. However the client doesn’t use Bing ads.

According to NetMarketShare.com the desktop search engine market share is as follows:-

search engine market share statistics 2017

According to NetMarketShare.com the mobile search engine market share is as follows:-

search engine mobile market share statistics 2017

With search engine market share you have to also consider the browser because this will have an impact. If many new PC’s for example are coming out of the box with Microsoft Edge / Internet Explorer and then Bing.browser statistics 2007 to 2017

browser statistics IE 2007 to 2017

Should You Use Bing Ads

In the example here the client does not use Bing Ads and this is means there is a potential that extra traffic can be achieved if they were to use the Bing ads service:-should we use bing ads

With Bing Ads a lot companies are using them and it is very similar to how Google used to be many years ago with adverts positioned above the organic listing and to the right hand side of the listing.

A Bing search for “Birmingham SEO Services”:-

bing ads

Another example a Bing search for “Birmingham SEO Company”:-

Birmingham SEO Company

This is what Google also did for example in 2013:-

Now Google do not have ads on the right hand side and this has been a change they made and have stayed with for a number of years now.

google search

With any form of online advertising, using a professional company to carry out the process will save money for example:-

As a marketing agency, we have to use both Google AdWords and Bing Ads for our clients, as required. Costs with Bing Ads are a lot less due to less high level competition it seems and from our own findings the behaviour of Bing users is also different to that of the Google users which suggests a couple of things:-

  • Bing users are using the search engine due to a new PC or device and do not know how to change to Google – if this is the case the chances are very high that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
  • Bing users are using the search engine due to a new PC or device and do not care about Google – if this is the case the chances are very high again that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
  • Bing users are using the search engine due to not being a fan of Google.

This means that despite having a very small search engine market share compared to that of Google, it is worth testing what Bing Ads can achieve.

It is worth noting that you can import from Google Adwords into Bing:-

bing ads import

If you want to test Bing Ads and would like Chameleon to help call 0121 663 0456.

Breslins Group Thanks Chameleon on Twitter

One of clients Breslins Group the Business & Tax Advisers, Chartered Accountants in Birmingham, Coventry and Solihull has seen great business growth since working with us and have used Twitter to thank us for our services.

Breslins business tax advisers

The tweet comes following the success we have achieved for the company:-

Race Co Cycles Website Nominated for CSS Award

We are proud to see one of the latest websites we have built has been nominated for a CSS Design Award.

The Race Co Cycles website looks clean, crisp and is functional with a huge amount of success already over the previous website.

web design award nominee

race co website

Birmingham Repertory Theatre 360 Virtual Tour

Chameleon is proud to show off the Birmingham Repertory Theatre with a 360 Virtual Tour.

The Birmingham REP is located at Broad St, Birmingham B1 2EP and the 360 Virtual Tour will be used on the website www.birmingham-rep.co.uk with a bespoke menu system providing improved usability.

Within the REP is the lovely restaurant Marmalade:-

If you are looking for a 360 Virtual Tour for your business or building please contact us on 0121 663 0456.