SEO Search Terms

SEO keywords should be the most competitive keywords to achieve when carrying out search engine optimisation. Here is a list of keywords related to SEO showing search volumes:-

Keyword Volume Results SERP Features
seo 33100 771000000 Knowledge Panel, Top Stories, Reviews, Featured Snippet
brighton seo 3600 10200000 Top Stories, Images, Site Links, Reviews, Tweet
majestic seo 3600 7180000 Top Stories, Site Links, Reviews, Video
seo agency london 3600 18100000 Local Pack, Reviews
seo services 3600 597000000 Knowledge Panel, Local Pack, Reviews, Featured Snippet
what is seo 3600 760000000 Instant Answer, Knowledge Panel, Top Stories, Reviews
seo agency 2900 204000000 Local Pack, Reviews
seo checker 2900 15100000 Top Stories, Reviews
seo company 2900 506000000 Local Pack, Reviews
seo london 2900 88300000 Local Pack, Top Stories, Images, Site Links, Reviews
seo services london 2900 47400000 Local Pack, Reviews
seo meaning 2400 78500000 Instant Answer, Knowledge Panel, Top Stories, Reviews
seo tools 2400 266000000 Top Stories, Reviews, Featured Snippet
seo in guk 1900 5910000 Knowledge Panel, Top Stories, Reviews
seo kang joon 1900 10900000 Knowledge Panel, Top Stories, Reviews, Video
seo manchester 1900 23100000 Local Pack, Reviews
yoast seo 1900 8940000 Top Stories, Reviews
google seo 1600 784000000 Top Stories, Reviews
seo consultant 1600 75600000 Reviews
seo definition 1600 252000000 Instant Answer, Knowledge Panel, Reviews
seo analysis 1300 0
seo audit 1300 41700000 Top Stories, Reviews
seo birmingham 1300 11500000 Local Pack, Reviews
seo company london 1300 44800000 Local Pack, Reviews, Featured Snippet
seo hero 1300 54500000 Top Stories, Images, Reviews
seo uk 1300 154000000 Reviews
seo agency uk 1000 38600000 Reviews, Featured Snippet
seo analyzer 1000 12800000 Top Stories, Reviews
seo company uk 1000 87300000 Reviews, Featured Snippet
seo consultant london 1000 10400000 Local Pack, Reviews
seo course 1000 135000000 Reviews
seo expert 1000 97900000 Local Pack, Top Stories, Images, Reviews
seo liverpool 1000 14900000 Local Pack, Top Stories, Images, Reviews
seo marketing 1000 477000000 Knowledge Panel, Local Pack, Reviews, Featured Snippet
seo news 1000 516000000 Top Stories
seo report 1000 261000000 Top Stories, Reviews
seo website 1000 752000000 Reviews
wordpress seo 1000 229000000 Top Stories, Reviews
local seo 880 297000000 Local Pack, Top Stories, Reviews
london seo 880 89100000 Local Pack, Reviews
seo bristol 880 9180000 Local Pack, Reviews
seo glasgow 880 8320000 Local Pack, Top Stories, Images, Reviews
seo leeds 880 7780000 Local Pack, Reviews
seo michael kodi 880 569000 Top Stories, Site Links, Video
seo specialist 880 66900000 Top Stories
free seo audit 720 21100000 Top Stories, Reviews
free seo tools 720 210000000 Top Stories, Reviews
seo blog 720 581000000
seo cardiff 720 5870000 Local Pack, Top Stories, Images, Reviews
seo keywords 720 154000000 Top Stories, Reviews, Featured Snippet
seo packages 720 57400000 Images, Reviews
seo services uk 720 102000000 Reviews, Featured Snippet
seo test 720 272000000 Top Stories, Reviews
seo training 720 188000000 Local Pack, Top Stories, Reviews
website seo checker 720 8130000 Reviews, Video
what does seo stand for 720 45600000 Instant Answer, Top Stories, Reviews
free seo checker 590 9240000 Reviews
london seo consultant 590 0
seo check 590 309000000 Reviews
seo essex 590 6000000 Knowledge Panel, Top Stories, Reviews
seo expert london 590 20200000 Local Pack, Top Stories, Reviews
seo freelancer 590 21600000 Top Stories, Reviews, Video

SEO

SEO (search engine optimisation) is the process of improving a website to make it easier to understand when search engine spiders crawl the site. If the search engine can understand the content it will be included in the SERP results.

Do people in marketing positions understand Google Adwords

Do people in marketing positions understand Google Adwords with SEO companies paying to be in search results will marketing managers actually click and use the companies advertising.

If the SEO Companies were able to achieve SEO results for the product they are advertising they would be in the organic listings themselves surely?

Do people in marketing positions understand #GoogleAdwords

Maribel Restaurant Birmingham

Trampoline Park Near Me

With the growing trend of trampoline parks appearing locally to everyone, the Trampoline keywords hit our radar for monitoring and from SemRush we can see:-

Keyword Search Volume Keyword Difficulty Index
trampoline 110000 85.19
trampoline park 74000 57.76
trampoline park near me 27100 50.82
trampoline park london 8100 58.87
rush birmingham 6600 78.17
total wipeout 6600 74.65
indoor trampoline 5400 66.27
trampoline park birmingham 4400 63.38
trampolining london 3600 62.17
trampoline park manchester 2900 54.87

We notice that Rush in Birmingham has already got 6600 unique search queries a month and they are relatively new so we took a look at the website to understand if they are maximising the online efforts to achieve this growth using SEO to push and promote.

trampoline rush birmingham

The website on-page SEO looks good with the meta data:-

<title>Trampoline Park – Birmingham Trampolining – Rush UK</title>

<meta name=”descriptioncontent=”Discover Birmingham’s latest trampoline park. Ideal for children parties and trampoline activities. Visit our website and make a booking today!“/>


The page has H1 heading:-

<h1>Welcome To Rush Birmingham</h1>

So this is pretty good but missing the word Trampoline or Trampoline Park.


The H2 Headings, 4 in total:-

<h2>Ready to rush?</h2>

<h2>Upcoming Events</h2>

<h2>Facilities</h2>

<h2>Activities</h2>

This doesnt have any mention of Trampoline which if possible would be advisable.


And then the H3 Headings:-

<h3>After School Meal Deal</h3>

<h3>Weekly Autism and SEN Session</h3>

<h3>The Main Court</h3>

<h3>Extreme Dodgeball Courts</h3>

<h3>Trapeze</h3>

<h3>Holiday Camps</h3>

<h3>Schools, University and Youth Groups</h3>

<h3>Corporate Team Building</h3>

<h3>Rush Birmingham 360 Tour</h3>

Again if no H2 reference to Trampoline it would be advisable to have a H3 reference.


Note: There is a 360 tour which is outdated and not embedded on the website which would be better to keep the visitors on the site:-

We would recommend a refresh of this for 2018 and this is service we provide for Google Maps. This will help with conversions, and if your business hasnt got a tour you should consider having one.

Trampoline Park Near Me

So with this new activity growing across the UK and looking at the website Rush with a quick on-page SEO check of the core basics.

The web hosting is on a shared platform which we would recommend this site being on a unique IP. The site is slow and this will be a contributing factor:-

trampoline rush hosting

The domain name has been registered until 17/01/2026 which is good as Google knows this is a serious business in this for the long game.

Using our own in-house software our checks showed for Rush:-

Google United Kingdom (Birmingham, UK)
Keyword Ranking URL Search Vol. 07-Mar
Organic Map Pos
trampoline park https://www.rushuk.com/birmingham/ 74000 3 2
trampoline park near me https://www.rushuk.com/birmingham/ 33100 1 2

Which means this is working for them well already.

So from an SEO consultants point of view – what should Rush do next?

They need to identify the keywords not performing and make a plan to achieve these keywords and also maintain the current ranking keywords in the top 3 positions of Google.

Monitor the current traffic to the site and look for areas of improvement. For example, a page with a high bounce rate needs the content checking.

Check the visitors can find the information they need quickly with as little amount of clicks as possible.

Look at Google Home voice search also. Check and fix any snippet data required to help Google voice search work well.

trampoline rush

We have ran a complete audit on the website and the results show that Rush are doing a lot right for Google:-

 

If you want a report for your website please get in touch with us. Also, how did you end up on our webpage reading this? – The power of the Internet has lead you to our website and we can make your business website take full advantage of the Internet and Google Search.

How To Get Top Of Google

Search Statistics and Bing Ads

We often get asked questions about  Bing ads being worth testing, and if to use Bing at all.

We thought we would take a random SEO client and look at the statistics. It is clear that Google dominates in this instance with:-

search statistics 2017

With the data we have it is clear that Googles organic traffic is over 50% of all traffic in this short period. Also Google PPC, with a small budget, is approximately 20% making Google the reason that 70% of this clients visitors land on the website.

Interestingly, Facebook is also key here with Mobile Facebook making up nearly 4% and Desktop Facebook 0.5%, which is more than double that of Bing traffic.

This example shows a client who ranks high in Google, and also high in Bing, making this a like for like comparison. However the client doesn’t use Bing ads.

According to NetMarketShare.com the desktop search engine market share is as follows:-

search engine market share statistics 2017

According to NetMarketShare.com the mobile search engine market share is as follows:-

search engine mobile market share statistics 2017

With search engine market share you have to also consider the browser because this will have an impact. If many new PC’s for example are coming out of the box with Microsoft Edge / Internet Explorer and then Bing.browser statistics 2007 to 2017

browser statistics IE 2007 to 2017

Should You Use Bing Ads

In the example here the client does not use Bing Ads and this is means there is a potential that extra traffic can be achieved if they were to use the Bing ads service:-should we use bing ads

With Bing Ads a lot companies are using them and it is very similar to how Google used to be many years ago with adverts positioned above the organic listing and to the right hand side of the listing.

A Bing search for “Birmingham SEO Services”:-

bing ads

Another example a Bing search for “Birmingham SEO Company”:-

Birmingham SEO Company

This is what Google also did for example in 2013:-

Now Google do not have ads on the right hand side and this has been a change they made and have stayed with for a number of years now.

google search

With any form of online advertising, using a professional company to carry out the process will save money for example:-

As a marketing agency, we have to use both Google AdWords and Bing Ads for our clients, as required. Costs with Bing Ads are a lot less due to less high level competition it seems and from our own findings the behaviour of Bing users is also different to that of the Google users which suggests a couple of things:-

  • Bing users are using the search engine due to a new PC or device and do not know how to change to Google – if this is the case the chances are very high that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
  • Bing users are using the search engine due to a new PC or device and do not care about Google – if this is the case the chances are very high again that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
  • Bing users are using the search engine due to not being a fan of Google.

This means that despite having a very small search engine market share compared to that of Google, it is worth testing what Bing Ads can achieve.

It is worth noting that you can import from Google Adwords into Bing:-

bing ads import

If you want to test Bing Ads and would like Chameleon to help call 0121 663 0456.