With the growing trend of trampoline parks appearing locally to everyone, the Trampoline keywords hit our radar for monitoring and from SemRush we can see:-
|Keyword||Search Volume||Keyword Difficulty Index|
|trampoline park near me||27100||50.82|
|trampoline park london||8100||58.87|
|trampoline park birmingham||4400||63.38|
|trampoline park manchester||2900||54.87|
We notice that Rush in Birmingham has already got 6600 unique search queries a month and they are relatively new so we took a look at the website to understand if they are maximising the online efforts to achieve this growth using SEO to push and promote.
The website on-page SEO looks good with the meta data:-
<title>Trampoline Park – Birmingham Trampolining – Rush UK</title>
<meta name=”description” content=”Discover Birmingham’s latest trampoline park. Ideal for children parties and trampoline activities. Visit our website and make a booking today!“/>
The page has H1 heading:-
<h1>Welcome To Rush Birmingham</h1>
So this is pretty good but missing the word Trampoline or Trampoline Park.
The H2 Headings, 4 in total:-
<h2>Ready to rush?</h2>
This doesnt have any mention of Trampoline which if possible would be advisable.
And then the H3 Headings:-
<h3>After School Meal Deal</h3>
<h3>Weekly Autism and SEN Session</h3>
<h3>The Main Court</h3>
<h3>Extreme Dodgeball Courts</h3>
<h3>Schools, University and Youth Groups</h3>
<h3>Corporate Team Building</h3>
<h3>Rush Birmingham 360 Tour</h3>
Again if no H2 reference to Trampoline it would be advisable to have a H3 reference.
Note: There is a 360 tour which is outdated and not embedded on the website which would be better to keep the visitors on the site:-
We would recommend a refresh of this for 2018 and this is service we provide for Google Maps. This will help with conversions, and if your business hasnt got a tour you should consider having one.
Trampoline Park Near Me
So with this new activity growing across the UK and looking at the website Rush with a quick on-page SEO check of the core basics.
The web hosting is on a shared platform which we would recommend this site being on a unique IP. The site is slow and this will be a contributing factor:-
The domain name has been registered until 17/01/2026 which is good as Google knows this is a serious business in this for the long game.
Using our own in-house software our checks showed for Rush:-
|Google United Kingdom (Birmingham, UK)|
|Keyword||Ranking URL||Search Vol.||07-Mar|
|trampoline park near me||https://www.rushuk.com/birmingham/||33100||1||2|
Which means this is working for them well already.
So from an SEO consultants point of view – what should Rush do next?
They need to identify the keywords not performing and make a plan to achieve these keywords and also maintain the current ranking keywords in the top 3 positions of Google.
Monitor the current traffic to the site and look for areas of improvement. For example, a page with a high bounce rate needs the content checking.
Check the visitors can find the information they need quickly with as little amount of clicks as possible.
Look at Google Home voice search also. Check and fix any snippet data required to help Google voice search work well.
We have ran a complete audit on the website and the results show that Rush are doing a lot right for Google:-
If you want a report for your website please get in touch with us. Also, how did you end up on our webpage reading this? – The power of the Internet has lead you to our website and we can make your business website take full advantage of the Internet and Google Search.
We often get asked questions about Bing ads being worth testing, and if to use Bing at all.
We thought we would take a random SEO client and look at the statistics. It is clear that Google dominates in this instance with:-
With the data we have it is clear that Googles organic traffic is over 50% of all traffic in this short period. Also Google PPC, with a small budget, is approximately 20% making Google the reason that 70% of this clients visitors land on the website.
Interestingly, Facebook is also key here with Mobile Facebook making up nearly 4% and Desktop Facebook 0.5%, which is more than double that of Bing traffic.
This example shows a client who ranks high in Google, and also high in Bing, making this a like for like comparison. However the client doesn’t use Bing ads.
According to NetMarketShare.com the desktop search engine market share is as follows:-
According to NetMarketShare.com the mobile search engine market share is as follows:-
With search engine market share you have to also consider the browser because this will have an impact. If many new PC’s for example are coming out of the box with Microsoft Edge / Internet Explorer and then Bing.
Should You Use Bing Ads
With Bing Ads a lot companies are using them and it is very similar to how Google used to be many years ago with adverts positioned above the organic listing and to the right hand side of the listing.
A Bing search for “Birmingham SEO Services”:-
Another example a Bing search for “Birmingham SEO Company”:-
This is what Google also did for example in 2013:-
Now Google do not have ads on the right hand side and this has been a change they made and have stayed with for a number of years now.
With any form of online advertising, using a professional company to carry out the process will save money for example:-
As a marketing agency, we have to use both Google AdWords and Bing Ads for our clients, as required. Costs with Bing Ads are a lot less due to less high level competition it seems and from our own findings the behaviour of Bing users is also different to that of the Google users which suggests a couple of things:-
- Bing users are using the search engine due to a new PC or device and do not know how to change to Google – if this is the case the chances are very high that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
- Bing users are using the search engine due to a new PC or device and do not care about Google – if this is the case the chances are very high again that this type of user will also click on the top listed advert unaware and this will also have a potential that this type of user will be easy to convert.
- Bing users are using the search engine due to not being a fan of Google.
This means that despite having a very small search engine market share compared to that of Google, it is worth testing what Bing Ads can achieve.
It is worth noting that you can import from Google Adwords into Bing:-
If you want to test Bing Ads and would like Chameleon to help call 0121 663 0456.
One of clients Breslins Group the Business & Tax Advisers, Chartered Accountants in Birmingham, Coventry and Solihull has seen great business growth since working with us and have used Twitter to thank us for our services.
The tweet comes following the success we have achieved for the company:-
— Breslins (@BreslinsGroup) June 13, 2017
If your competitors appear in Google and you find your website does not then the reason is quite simple. They have had Search Engine Optimisation known as SEO which is basic terms is checking to confirm a website delivers what Google needs to find in order to rank the website for chosen keywords. You can use website tools to check the SEO onpage optimisation to identify the basic problems and we have developed our own FREE Google SEO Checker.
FREE Google SEO Checker
A Google SEO Checker provided on a website for free will point you in the right direction to basic issues but you should be asking yourself “do i need an seo company” because the SEO subject is vast and you need a lot of paid tools to be able to carry out SEO efficiently and expert knowledge to get things right.
You also need to understand backlinks as these can be the best thing for your website or the damage that stops you ranking.
The Importance Of SEO Is Only Understood When You Understand How Google Works!
Now You Need To Understand The Importance Of Quality Backlinks For SEO?
Do You Need A Google SEO Checker or An SEO Company?
Hopefully if you have used our free Google SEO Checker for you website and then watched the videos from Google themselves you should be asking yourself “Do You Need A Google SEO Checker or An SEO Company?” and the answer is simple. If you have an online website that you want to rank on page one of Google organic search results then you need an SEO Consultant to look at your website and help you build success.