The Future of Media Buying ft. Dan Clays, OMD UK at Adweek Europe

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Dan Clays, Managing Director, OMD UK, discusses the future of media buying at Adweek Europe 2015.

The YouTube Opportunity ft. Nick Cohen, Little Dot Studios at Adweek Europe

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Nick Cohen, VP Content, Strategy, Brand Partnerships at Little Dot Studios, discusses the YouTube opportunity at Adweek Europe 2015.

The YouTube Opportunity ft. Nick Cohen, Little Dot Studios at Adweek Europe

LV= and Jamie Oliver’s Food Tube Partnership

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LV= decided to partner with Jamie Oliver’s Food Tube to drive brand awareness and consideration. They launched a series of how-to videos and distributed them through TrueView and roadblocked main Food Tube channel.

LV= and Jamie Oliver's Food Tube Partnership

Answering the question what colour is the dress!

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The image below is of a dress that has gone viral due to a conflicting colour problem following a Tumblr post.

Readers are being asked to identify what colour it is. This dilemma needs to be answered!!!

What colour is the dress – White & Gold or Black & Blue?

white and gold or blue and black dress

To provide a solution to this we have researched a little further!

The Blue colour is actually hex colour #828eb8 which is Pantone 649 C to Pantone 651C.

Colour #828eb8

The Brown colour is actually hex colour  #5e4d43 which is Pantone 7517C to 7519C.

Colour #5e4d43

The visual colouring of the produced conflicting opinions in our office. 70% of the people said it was brown and blue, 30% said purple and blue.

We hope this helps in some way to clear up the question! – What colour is the dress?

 

 

The Future of Brands as Content Publishers

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The power is shifting from the broadcaster to the consumer: people actively seek out what they want to watch, and determine when they watch, how they watch it, and where they watch it.

Online Video: The Future of Brands as Content Publishers